A Parks Associates study, Battle of the Platforms: Assessing Connected TV Ecosystems, reports that Roku and Amazon are the most popular brands of streaming media players purchased, while Samsung is the most popular brand of smart TV purchased. Together, these three brands dominate in terms of consumer viewing habits, with 65 per cent of US […]

Parks Associates’ research finds US consumers are increasingly adopting ad-based video streaming service packages in order to save money on subscription fees. Ad-Based Streaming: Consumer Demand & Engagement, a study of 8,000 US internet households, examines why ad-based services are experiencing a surge in adoption, which services are the most popular, and household sentiment towards […]

Parks Associates research shows the majority of US households that own or are planning to purchase a connected TV (CTV) device recognise the benefits of staying within a product ecosystem – 53 per cent state it is easier to manage apps and preferences when using devices within the same ecosystem. With one-third of households planning […]

Research from Parks Associates highlights the importance of ad relevancy, especially for new revenue streams: 81 per cent of viewers who felt that the ads they were watching were relevant to them also report an interest in T-commerce. AI can be used in entertainment to connect viewers with brands. Relevant and timely advertisements are currently […]

A white paper from Parks Associates, produced in partnership with JW Player (JWP), reveals streaming service providers operate in a video market expanding into increased complexity and changing viewer habits. Parks Associates research shows an increase in video viewing – now 67 per cent of consumers watch social video, 50per cent watch free ad-supported video, […]

A Parks Associates’ white paper, developed in partnership with Asurion, finds 57 per cent of US internet households with children report technical problems with Wi-Fi. Turmoil in the Smart Home: Impact on the User Experience identifies the prevalent technical issues in US households and the challenges consumers face when they seek support. Wi-Fi issues are […]

Parks Associates has released its Tech Ecosystem Dashboard revealing Roku is the most popular brand of streaming media players in the US, followed by Amazon. Parks Associates’ consumer survey of 8,000 internet households reveals 43 per cent of streaming media player (SMP) owners report using Roku the most often. Thirty-five per cent of SMP owners […]

Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image editors like Lensa. The Rise of AI: Consumer Perspectives notes that 40 per cent of US internet households regularly use an AI tool for […]

Research from Parks Associates shows shifts in demand for streaming video services in the US, including a significant drop in spending. The firm’s latest research from its Video Services Dashboard reports a significant 30 per cent drop in spending for streaming SVoD services, with the average US internet household spending about $63 (€58.91) per month […]

Parks Associates, in partnership with Bango, has released  its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry leaders across the streaming video, music, education, and productivity markets to assess the effectiveness of bundling strategies. In this research, leading executives share their best practices and strategies […]