Parks Associates’ latest white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experience and build on expectations of interactivity and specifically engage in commerce through the TV. Parks Associates forecasts that by 2029, more than 278 million viewers […]

Parks Associates’ consumer research finds internet service providers (ISPs) are the dominant channel for home networking equipment, with 71 per cent of US consumers with home Internet reporting that they received their router/gateway from their ISP. The research, from the firm’s Home Networking Products: Mesh, Wi-Fi 7, and the Competitive Landscape examines consumer awareness of […]

A consumer study from Parks Associates titled Streaming Sports: The Fan Experience offers an analysis of how US households are consuming sports content, detailing subscription trends, churn drivers, and interest in various service tiers and interactive experiences. The research of 8,000 US internet households shows ESPN+ is the clear leader in sports-specific streaming services, with […]

Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports that 56 million (46 per cent) of US internet households are cord cutters, which highlights the dominance of streaming video services. Additionally, 12 per cent of US internet households are cord-nevers, who have never subscribed to any sort of traditional pay-TV. The Dashboard […]

Parks Associates research released at CES 2025 shows that 22 per cent of US households now receive their internet and mobile services as part of a bundle. This finding highlights a growing trend towards broadband expansion through the bundle of wired and wireless access. At CONNECTIONS Summit, the research firm and panels of industry experts […]

Parks Associates’ Home Services Dashboard, an ongoing research project analysing consumer surveys of 8,000 US Internet households, reveals ARPU for traditional services bundled with home Internet increased in Q3 2024 compared to the same quarter in 2023. Tested traditional service bundles include mobile plans, pay-TV with live TV channels, home phone, and professionally monitored security. […]

Parks Associates, an international research and advisory firm, has announced the launch of its new Strategic Consulting Unit. This firm says this new initiative will enhance its ability to deliver tailored insights and strategies for its clients and to support their business goals. “We provide research in many different ways; this consulting service provides a […]

Parks Associates’ latest Home Services Dashboard reveals that US consumers who do not bundle their home services reported an increase in their monthly spending from Q3 2023 to Q3 2024. The research firm’s consumer survey of 8,000 US internet households reveals that the monthly average spend among consumers without bundles was $100 (€96.08) for mobile […]

Parks Associates’ consumer research, Battle of the Platforms: Assessing Connected TV Ecosystems, surveyed 8,000 US internet households and finds that 68 per cent now own a smart TV and 46 per cent own a streaming media player, an increase from 2020 when 54 per cent and 42 per cent owned these devices, respectively. “TVs are […]

Parks Associates has released its updated list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2024 from the firm’s Streaming Video Tracker. The top two streaming leaders maintained their market position from 2003, with Prime Video in the top position above Netflix. Parks Associates estimates that […]