Advanced Television

Parks Associates

Research: 70% of US say they can’t live without internet

Parks Associates research finds that 7 per cent of US internet households say they can’t live without internet, driving new demand and expectations from consumers about technology in the home. “Consumers have new expectations for technology in their day-to-day lives,” commented Elizabeth Parks, President and CMO, Parks Associates. “The demand for notifications, alerts, and understanding […]

December 1, 2023

Report: 41% US homes watching AVoD/FAST

Parks Associates research shows a dramatic increase in the use of ad-based video services, as the number of US internet households that recently used an AVoD/FAST video streaming service increased from 31 per cent in Q1 2023 to 41 per cent in Q3 2023. The research firm’s Video Service Consumer Insights Dashboard highlights the key […]

November 10, 2023

Data: Prime Video leads SVoD subs in US

Parks Associates has released its latest list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023 from the firm’s Streaming Video Tracker. Streaming leaders maintained their market position, including Prime Video in the top position above Netflix. Paramount+ moved ahead of ESPN+, and YouTube Premium pushed […]

November 1, 2023

Research: $366 PA ad-tier switch savings

Analyst firm Parks Associates has revealed research showing the average US streaming household, which subscribes to 5.6 streaming services, could save $366 (€346) per year on average by switching from premium subscription tiers to ad-based tiers. The top services, including Netflix, Prime Video, Hulu, Disney+, Max, Paramount+, Peacock, and Discovery+, offer or plan to offer […]

October 27, 2023

Forecast: Smart home product revenue at $12.6bn in 2027

Parks Associates’ research study, Interoperability & Generative AI: Next Generation Smart Home UI, forecasts the annual revenues from core smart home product categories will be $12.6 billion (€11.9bn) in 2027. The report highlights the current state of the smart home market and analyses current efforts, including Matter and generative AI, designed to enable a unified […]

October 18, 2023

Research: Consumers cutting streaming services to save money

Parks Associates, the technology research firm, has released the consumer study Video Services: Shifting Demand, presenting a focused analysis of the video services landscape, including insight into why consumers are switching and canceling streaming services. The research shows the average annualised subscriber churn rate for streaming video services in the US stands at 47 per […]

August 24, 2023

Study: CTV driving commerce-related activities

New research from analyst firm Parks Associates shows that 51 per cent of CTV (connected TV) device owners, roughly 44 million households, engage in commerce-related activities on their TV nowadays. The most common are video-related digital purchases that leverage stored payment credentials or direct consumers to a mobile link to complete the purchase. The study […]

July 26, 2023

Forecast: US OTT piracy losses to top $113bn by 2027

According to research firm Parks Associates, by the end of 2027, there will be a cumulative loss to piracy of $113 billion (€103bn) for streaming video providers serving US consumers. Parks’ latest forecast reveals piracy rates for US streaming services in film and television programming are expected to rise from 22 per cent in 2022 […]

April 19, 2023By Colin Mann

Research: US monthly SVoD spend drops 25%

Findings from analyst firm Parks Associates show a significant drop in US consumer spending for streaming video services. US Internet households report spending $69 (€63) per month on OTT services in Q3 2022, down from $90 in Q1 2021, although the market remains saturated with 87 per cent of US Internet households having at least […]

April 5, 2023

Data: 87% of US homes have SVoD service

Parks Associates tracked 354 independent OTT services in the US in 2022, with its OTT Video Market Tracker revealing that 87 per cent of US internet households having at least one OTT subscription service. “Despite the dominance of subscription OTT services, 44 per cent of households continue to watch some form of pay-TV, indicating that […]

March 29, 2023