Despite strong growth in ad-supported streaming, the Finnish streaming market declines in the autumn of 2025, reports Mediavision. Total paid subscriptions decline by 2 per cent year-over-year, driven mainly by a ten per cent drop in fully paid, ad-free subscriptions. Ad-supported subscriptions grew by 18 per cent over the same period, but this shift in […]

This autumn, Norway surpassed 6 million paid streaming subscriptions for the first time according to research from Mediavision. This is an increase of 10 per cent compared to autumn 2024. currently, 80 per cent of households in the country have at least one paid streaming service, the highest share in the Nordic region. “Norway is […]

The Nordic TV and streaming market is predicted to reach €10.7 billion in turnover in 2025, according to research from Mediavision. The market, which includes subscription revenues, advertising revenues, and public service, thereby grows by 2 per cent compared to 2024 (at constant exchange rates). At the same time, the revenue is being redistributed. Revenues […]

On average, Swedes watch 2.5 hours of video per day. The total viewing time has remained stable over a long period. What is changing is how people watch, reports Mediaivision. In just a year, traditional TV has dropped by 15 minutes in daily viewing time per person. That time is moving to digital platforms – […]

In Sweden, audio media listening averages at approximately 100 minutes per day. This figure has remained stable in recent years, but listening has shifted, reports Mediavision. In 2022, podcasts and digital music accounted for about 40 per cent of total listening time. By Q2 2025, the share has grown to over 55 per cent – […]

The Swedish streaming market continues to break records, reports Mediavision. More than 9.5 million paid subscriptions were active in the country in Q2 2025, marking an increase of 2 million compared to the same period in 2024. Hybrid VoD (or cheaper ad-supported subscriptions), is the main driver of growth. Over 80 per cent of new […]

Swedes spend 100 minutes per day watching online video, with half of that time being dedicated to ad-funded content – placing Sweden firmly at the top in the Nordics in both total video consumption and ad-funded viewing, reports Mediavision. Platforms such as YouTube, TikTok and TV4 Play account for a significant share of viewing. “Ad-funded […]

Social video continues to expand rapidly across the Nordic region, reports Mediavision. This spring, more than seven million people aged 15-74 consumed social video on an average day – an approximate 30 per cent rise compared to spring 2024. Facebook and Instagram maintain the highest daily reach in the Nordics, closely followed by TikTok, all […]

Swedish households are spending more than ever on audio media. During the first quarter of 2025, the average monthly spend on music, audiobooks, and podcasts reached a new record level — SEK170 (€15.5o) per household. This represents a 20 per cent increase on the same period last year. Growth is evident across music, audiobooks and […]

Spotify is expected to launch audiobooks as part of its premium subscription in Sweden this fall. Currently, just over 1.2 million households in Sweden have an audiobook subscription. Mediavision’s Q1 2025 figures show that over 500,000 of these households also pay for Spotify, which corresponds to more than 40 per cent of all audiobook households. […]