In Sweden, audio media listening averages at approximately 100 minutes per day. This figure has remained stable in recent years, but listening has shifted, reports Mediavision. In 2022, podcasts and digital music accounted for about 40 per cent of total listening time. By Q2 2025, the share has grown to over 55 per cent – […]

The Swedish streaming market continues to break records, reports Mediavision. More than 9.5 million paid subscriptions were active in the country in Q2 2025, marking an increase of 2 million compared to the same period in 2024. Hybrid VoD (or cheaper ad-supported subscriptions), is the main driver of growth. Over 80 per cent of new […]

Swedes spend 100 minutes per day watching online video, with half of that time being dedicated to ad-funded content – placing Sweden firmly at the top in the Nordics in both total video consumption and ad-funded viewing, reports Mediavision. Platforms such as YouTube, TikTok and TV4 Play account for a significant share of viewing. “Ad-funded […]

Social video continues to expand rapidly across the Nordic region, reports Mediavision. This spring, more than seven million people aged 15-74 consumed social video on an average day – an approximate 30 per cent rise compared to spring 2024. Facebook and Instagram maintain the highest daily reach in the Nordics, closely followed by TikTok, all […]

Swedish households are spending more than ever on audio media. During the first quarter of 2025, the average monthly spend on music, audiobooks, and podcasts reached a new record level — SEK170 (€15.5o) per household. This represents a 20 per cent increase on the same period last year. Growth is evident across music, audiobooks and […]

Spotify is expected to launch audiobooks as part of its premium subscription in Sweden this fall. Currently, just over 1.2 million households in Sweden have an audiobook subscription. Mediavision’s Q1 2025 figures show that over 500,000 of these households also pay for Spotify, which corresponds to more than 40 per cent of all audiobook households. […]

Over 1.5 million households in the Nordic region are now paying for access to illegal streaming services according to research from Mediavision. Such services provide illegal access to thousands of TV channels and streaming services at a very low cost. This represents an increase of 200,000 households, or +16 per cent, compared to spring 2024. […]

For the first time ever, the number of paid streaming subscriptions in Denmark has exceeded five million. According to Mediavision’s latest Nordic TV & Streaming analysis, over 500,000 new subscriptions have been added over the past year, signalling a renewed wave of market growth. As in other Nordic countries, ad-supported subscription models (HVoD) are a […]

The Nordic countries added approximately 3.7 million paid subscriptions during the last 12 months, reaching a total of over 23 million, according to data from Mediavision. Sweden leads the Nordic market, both in size and growth. Over the past year alone, more than 2 million new paid subscriptions have been added in Sweden, accounting for […]

Paid streaming subscriptions have reached an all-time high in Norway, with nearly 80 per cent of households now paying for at least one service. This represents a year-over-year growth of 6 per cent, according to data from Mediavision’s Nordic TV & Streaming analysis. Norway now leads the Nordic region in streaming uptake, well ahead of […]