In Finland, online video viewing exceeded 85 minutes per person per day during spring 2026, representing a yearly increase of 10 per cent reports Mediavision. Much of the growth was driven by social video consumption on platforms such as Instagram, Tiktok and Snapchat. Viewing time on social video increased by 32 per cent compared to […]

Traditional TV viewing continues to decline across the Nordics, with Norway showing the sharpest shift, reports Mediavision. Since 2017, average daily traditional TV viewing in Norway has more than halved, while online and social video consumption has increased significantly. “The shift toward online viewing in Norway is the strongest in the Nordics, commented Fredrik Liljeqvist, […]

In the first quarter of 2026, the number of paid streaming subscriptions in Sweden amounts to 11 million, reports Mediavision. This is a new record level and corresponds to an increase of nearly 2 million subscriptions compared to the same period last year. “The Swedish streaming market continues to grow rapidly in Q1 2026. New […]

In 2025, average household spending on audio, text, and video amounted to nearly SEK 800 (€74) per month. Over the past five years, spending has grown significantly from SEK 685 per month in 2020, reports Mediavision. Despite this long-term growth, developments between 2024 and 2025 indicate a slowdown. This suggests that households are beginning to […]

In November 2025, Spotify launched audiobooks included in its premium subscriptions in Sweden. The launch has contributed to an 80 per cent increase in household penetration for audiobooks, corresponding to approximately 1 million households. In total, more than half of Swedish households now have access to audiobooks through a subscription reports Mediavision. “By including audiobooks […]

In Q4 2025, the average Swedish household spent SEK 510 (€47.97) per month on video content, representing an increase of over 5 per cent compared to the same period in the previous year reports Mediavision. This marks a new record level. The main driver behind the increase is spending on streaming services, which has risen […]

Mediavision’s latest Nordic Content Analysis show that country-specific streaming services generate substantially higher impact per hour of available content than global players. The analysis compares total content supply (measured in runtime hours) with household subscription penetration across streaming services available in the Nordics. “Local streaming services outperform globals in terms of household penetration per hour […]

Despite strong growth in ad-supported streaming, the Finnish streaming market declines in the autumn of 2025, reports Mediavision. Total paid subscriptions decline by 2 per cent year-over-year, driven mainly by a ten per cent drop in fully paid, ad-free subscriptions. Ad-supported subscriptions grew by 18 per cent over the same period, but this shift in […]

This autumn, Norway surpassed 6 million paid streaming subscriptions for the first time according to research from Mediavision. This is an increase of 10 per cent compared to autumn 2024. currently, 80 per cent of households in the country have at least one paid streaming service, the highest share in the Nordic region. “Norway is […]

The Nordic TV and streaming market is predicted to reach €10.7 billion in turnover in 2025, according to research from Mediavision. The market, which includes subscription revenues, advertising revenues, and public service, thereby grows by 2 per cent compared to 2024 (at constant exchange rates). At the same time, the revenue is being redistributed. Revenues […]