This year’s NFL Super Bowl scored big with British readers, according to data from Taboola, with post-match readership interest 63 per cent higher than 2025. Articles about the the game generated more than 4.7 million pageviews across UK publications over the past three months. This huge interest was sustained the day after the game, with […]
Parks Associates has published findings from Streaming Competition and Profitability: Pricing Models & Retention Strategies report revealing that affordability has overtaken content availability as the dominant reason consumers cancel video services. In 2025, 30 per cent of US consumers cite cutting household expenses as the top reason for canceling a streaming service, up from 26 […]
England’s victory over Wales in the Guinness Men’s 6 Nations on February 7th delivered ITV’s biggest peak audience of the year so far with 5 million viewers across ITV1 and ITVX. Produced by ITV Sport Production, part of ITV Studios, the resounding 48 – 7 England win also secured the biggest sports audience of the […]
In Q4 2025, the average Swedish household spent SEK 510 (€47.97) per month on video content, representing an increase of over 5 per cent compared to the same period in the previous year reports Mediavision. This marks a new record level. The main driver behind the increase is spending on streaming services, which has risen […]
Public opinion research from Freshwater Strategy, commissioned by the Computer & Communications Industry Association, finds that the UK can seize the opportunity presented by AI by reforming copyright rules with voter support. The research concludes that British voters are increasingly benefiting from AI and support a regulatory regime that enables research and training in the […]
Rocket Mortgage’s America Needs Neighbours Like You has been crowned the most emotionally engaging ad of Super Bowl 2026, according to data from creative intelligence platform DAIVID. The spot, co-created with sibling brand Redfin and centered on the power of being a good neighbour, generated the strongest positive emotional response of any ad shown during […]
Canadians turned out in large numbers across all CBC/Radio-Canada platforms for the kickoff of the Olympic Winter Games Milano Cortina 2026 on February 6th. Some 16 million viewers in Canada tuned in to CBC/Radio-Canada’s coverage of the Opening Ceremony on CBC and Radio-Canada networks and broadcast partners TSN, Sportsnet and RDS, with an additional 1.1 million streams […]
System1, the Creative Effectiveness Platform, has revealed which Super Bowl LX US audiences are enjoying the most so far, and which have the greatest potential to drive long-term growth and profit. Early audience testing reveals ads from the NFL, Budweiser, Ring, Dove, and Pepsi ranking highest, sparking strong positive emotional responses. The top-performing campaigns share […]
STV Player, the Scottish BVoD service, has reported an all‑time monthly record of 16.4 million streams in January 2026, half a million more streams than the previous record of 15.9 million set in November 2024. The record performance has been attributed to strong network content and a mix of popular archive and acquired titles. Helping […]
Barb, the audience measurement specialist, has released data from its Establishment Survey showing that 20.6 million UK homes (69.7 per cent) had access to at least one SVoD service in Q4 2025. This is slightly up from 20.5 million UK homes in Q3 2025. The service-level subscriptions data are as follows: Netflix: 18 million UK […]