Advanced Television

Consumer Behaviour

Report warns of illicit Xmas viewing risks

People streaming movies, TV shows and sporting fixtures illegally over the festive period could be unknowingly gifting fraudsters access to their personal finances, warns a cyber security expert. The alert comes following new BeStreamWise research, a cross-industry initiative which aims to raise awareness of the dangers of illegal streaming. The research reveals that 38 per […]

December 17, 2025By Colin Mann

Forecast: ‘Analogue January’ among top New Year’s resolutions

Deloitte expects the next New Year’s resolution trend could be a digital detox, with Brits starting the year with an ‘analogue January’ or ‘Janalogue’ – a conscious disconnect from digital devices and apps. The prediction is backed by research from the Deloitte Consumer Trends Survey 2025 which revealed how consumers are already taking proactive approaches […]

December 17, 2025

Report: Home screen ads boost advertiser outcomes

Xumo, a streaming platform joint venture between Comcast and Charter Communications, has released a report that highlights the power of connected TV (CTV) home screen ads to drive measurable business impact for advertisers. Prime Real Estate: Why the Home Screen is a Winning Address for Advertisers, provides survey data, a case study and best practices […]

December 16, 2025

Data: Top UK news stories of 2025

Taboola, a specialist in powering recommendations for the open web, has revealed the most popular news stories of 2025 across its UK publisher network. Former-prince Andrew, Wimbledon and Netflix’s Adolescence series were amongst the most popular stories. Taboola’s Newsroom data provides a picture of what UK audiences care about most, by analysing which topics are […]

December 15, 2025

Analysis: AI alone won’t save telcos

A report from Omnisperience, titled Telecoms Customer 2035, dismantles three decades of failed orthodoxy in the telecoms industry. According to the report, hundreds of billions spent on 5G, full fibre, cloud and generative AI have delivered flat revenues, stubbornly high churn, and customers who switch the moment a cheaper deal appears. The real crisis isn’t […]

December 11, 2025By Colin Mann

Ofcom: Half of UK online time spent on Alphabet, Meta services

Ofcom’s latest Online Nation report explores how adults and children in the UK experience life online; from the sites and apps used every day, to how people feel about what they do and what they encounter online. Adults now spend an average of four and a half hours online a day – up by 10 […]

December 10, 2025

​ITVX sets new annual streaming record

ITVX has announced that it has already surpassed its total annual streams figure from 2024, with December viewing still to be counted. ITVX hit 3.3 billion streams on November 30th, achieving this figure a full month earlier than 2024. ITV said the accelerated growth “further evidences ITVX’s success as the dominant commercial BVoD service in […]

December 10, 2025

Data: Time-shifted TV viewing grows in Spain 

Consumption of time-shifted TV reached 8 minutes per person per day in November 2025, representing 5 per cent of total television use, according to the latest report from Barlovento Comunicación with data from Kantar. The study, which measures non-linear viewing of television content within the seven days following its original broadcast, as well as same-day […]

December 10, 2025From David Del Valle in Madrid

Data: NFL shifts US TV viewing towards ad supported

Fuelled by the American football season, ad supported TV viewing in the US during Q3 peaked in September, representing 74.7 per cent of overall TV viewership in that month, according to Nielsen’s Q3 2025 Ad Supported Gauge. Across the full quarter (06/30/2025 – 09/28/2025), ad supported TV accounted for 72.9 per cent of overall TV […]

December 10, 2025

France: Creator economy market worth €6.9bn

A study of France’s creator economy has been carried out, revealing a total market worth of €6.99 billion in 2025, up 19 per cent over one year. According to figures released by Coherent Market Insights for the first time at the Paris Creator Week, it could climb up to €33.14 billion in 2032. The study […]

December 10, 2025From Pascale Paoli-Lebailly in Paris