Advanced Television

ITVX

Total Kombat returning to ITVX

Total Kombat – the underground combat sport co-created by British UFC standout Michael ‘Venom’ Page – returns to ITVX on February 28th for Total Kombat 3. Part of a new ITV deal, which includes four live events on ITVX, with highlights on ITV4, the fight event debuted on ITVX and ITV4 in September 2025 and received positive […]

February 18, 2026

ITV reports biggest ever streaming month

ITV has reported that January 2026 was officially its biggest ever month for streaming, recording 383 million streams, surpassing the previous record of 375 million set in June 2024 after the Men’s Euro football tournament. The milestone was driven by particularly strong performances from soap, reality and drama, with ITV noting its continued lead as […]

February 4, 2026By Nik Roseveare

2026 Oscars Ceremony on ITV

For the third consecutive year, ITV1, ITVX, STV, and STV Player will be the exclusive UK broadcaster of the Oscars. ITV will deliver the 98th Oscars ceremony and its red carpet coverage, offering free-to-air programming on ITV1 and streaming service ITVX, complemented by an array of Oscars-related content and exclusive extras. The 97th Oscars ceremony […]

January 22, 2026By Nik Roseveare

LiveU enables cloud production workflow for ITVX’s Love Island live stream

Last summer, ITV celebrated the tenth anniversary of its popular reality dating show, Love Island. To ramp up the excitement of season 12 (launched in the UK on June 9th) and to engage younger demographics the broadcaster, supported by LiveU, expanded Love Island‘s highly successful digital-first strategy. For the first time, ITV live streamed the […]

January 20, 2026

ITV: Nearly 5m watch Corriedale

The crossover of Coronation Street and Emmerdale in the landmark ‘Corriedale’ event was a hit with soap fans, peaking with 4.7 million viewers (averaging 4.2 million viewers across the hour). The live overnight audience figures are the highest live TV ratings for a soap in over 12 months, and the biggest TV peak audience for […]

January 6, 2026By Nik Roseveare

Ant and Dec extend ITV deal

ITV presenter duo Ant & Dec will reach a 30 year milestone with the broadcaster after agreeing a three year extension on their exclusive TV and streaming relationship. The new contract takes the pair through to the end of 2028, 30 years after they first joined ITV to host celebrated weekend morning show SM:TV. Throughout 2026, […]

December 22, 2025

More Disney+ content coming to ITVX

In July, The Walt Disney Company and ITV announced an initiative to carry a selection each other’s streaming content, billed as a ‘Taste of ITVX’ and a ‘Taste of Disney+’ respectively. The regularly refreshed selection of programmes include the following titles, available to stream in January, February and March 2026 as part of a ‘Taste […]

December 19, 2025

​ITVX sets new annual streaming record

ITVX has announced that it has already surpassed its total annual streams figure from 2024, with December viewing still to be counted. ITVX hit 3.3 billion streams on November 30th, achieving this figure a full month earlier than 2024. ITV said the accelerated growth “further evidences ITVX’s success as the dominant commercial BVoD service in […]

December 10, 2025

Whisper North commissioned for New Year’s Day special with Joe Wicks on ITV

Whisper North has been commissioned by ITV to produce a brand-new New Year’s Day special, fronted by fitness coach and broadcaster Joe Wicks. The one-off programme, Joe Wicks New Year’s Day, will deliver the very best in family-friendly lifestyle content, in Joe’s signature style – informative, invigorating, and entertaining providing viewers with an uplifting start to 2026. Designed to energise, […]

November 26, 2025

I’m A Celebrity launch consolidates with 10.8m

The launch of I’m A Celebrity…Get Me Out Of Here! 2025 has consolidated with 10.8 million viewers, up year on year, marking ITV’s biggest audience since the Euros in July 2024. The series has also been streamed 35 million times on ITVX, an increase of 26 per cent year on year. The show is now […]

November 25, 2025