Advanced Television

ITVX

LIV Golf signs ITV deal

LIV Golf is coming back to free-to-air television in the UK after agreeing a broadcast partnership with ITV for the 2025 season. Starting with round two of the season-opening LIV Golf Riyadh presented by Ma’aden, golf fans in the UK will have access to 41 rounds of live golf coverage across 14 tournaments throughout the season on […]

February 7, 2025

Lion Forge bringing Iyanu to ITVX

Lion Forge Entertainment has closed a deal with ITVX to stream the fantasy superhero animated series Iyanu, based on Nigerian mythology. ITVX has acquired exclusive VoD (including AVoD) rights for the UK and non-exclusive rights for the Republic of Ireland. US viewers can already watch the series this spring on Cartoon Network and Max, while […]

February 6, 2025

ITV announces new soaps schedule for 2026

ITV has announced that, from January 2026,  its flagship soaps Coronation Street and Emmerdale will move to a new scheduling pattern on ITV1, introducing a soaps ‘power hour’ from Monday-Friday, with 30 minute Emmerdale episodes at 8pm, and 30 minute Coronation Street episodes at 8.30pm. Episodes will continue to drop at 7am on ITVX, before […]

February 4, 2025

Oscars 2005 live on ITV1, ITVX

For a second year running, ITV1, ITVX, STV and STV Player will be the exclusive UK home of the Oscars ceremony.  ITV will premiere the 97th Oscars ceremony and red carpet coverage, offering a night of free-to-air programming across both ITV1 and ITVX, along with a reange of Oscars-themed content and added behind-the-scenes extras. The […]

January 23, 2025

ITV announces new Media for Equity investments

ITV has announced three new investments to add to its Media for Equity portfolio at the start of 2025 in ufurnish.com, an online furniture search and comparison platform, mynestegg, a Pension & Stocks and Shares ISA consumer savings platform and Tryp.com, a personalised travel platform. As part of ITV Adventures Invest, its Media for Equity […]

January 21, 2025

AEW extends ITV deal

AEW (All Elite Wrestling) and ITV have announced an extension of their existing UK rights deal. ITV will continue to show weekly episodes of AEW programming, with AEW Dynamite airing every Friday night and AEW Collision airing every Wednesday night on ITV4 and ITVX. AEW CEO Tony Khan announced last week that the company’s third show, […]

December 26, 2024By Nik Roseveare

Ofcom consults on Media Act implementation

UK media regulator Ofcom is publishing two consultations as it begins to implement new laws under the Media Act 2024. These new laws are designed to protect public service broadcasting while fostering innovation, so that UK audiences can enjoy the services, video and programmes they love. Ofcom is implementing the new rules as quickly as […]

December 11, 2024By Colin Mann

ITVX: Over 6bn streams in 2 years

ITVX turns two on December 8th and will mark the occasion with a host of audience records. ITV says its streaming service has outpaced all other major streaming platforms in terms of growth in viewer hours since its launch – with a 35 per cent growth in viewer hours in two years, ahead of BBC […]

December 4, 2024

ITV, Formula E sign new broadcast deal

Formula E and ITV have announced a new free-to-air broadcast deal for the UK and Ireland, with all 16 E-Prix and Qualifying sessions for Season 11 of the ABB FIA Formula E World Championship to be shown live on ITV4 and ITVX As the series’ new free-to-air home for the UK, the broadcaster will also […]

November 29, 2024

Big Brother hits 96m streams on ITVX; more coming

ITV has announced that Big Brother (produced by Initial, part of Banijay UK) will return for a third season in 2025 following a second season of Celebrity Big Brother set to air in spring, marking 25 years of Big Brother in the UK. The channel’s second instalment of the original reality format is set to […]

November 15, 2024