Advanced Television

ITVX

World Cup generates over 200m streams for ITVX

ITVX, ITV’s streaming platform has achieved its most successful July on record, delivering over 436 million streams with two days of the month remaining. Total streams for the month rose by 30 per cent year-on-year – representing an increase of 101 million streams compared to July 2025. July also marks the second consecutive month that […]

July 30, 2026

ITV: 18m watch England’s World Cup win over Norway

ITV has reported that a peak audience of 18 million viewers watched its coverage of England’s FIFA World Cup 2026 quarter-final victory against Norway on July 11th, the biggest peak audience for the broadcaster since the Euro 2024 Final on July 14th 2024. The audience is the highest on any channel or streamer this year, […]

July 13, 2026By Nik Roseveare

The Walking Dead Universe FAST channel now on ITVX

AMC Global Media – UK has announced that the dedicated The Walking Dead Universe FAST channel is now available on ITVX. The channel, making its FAST debut, offers a continuous stream of episodes from one of television’s most iconic and enduring franchises. Tom Keaveney, Executive Vice President and Managing Director, AMC Global Media – UK, […]

July 7, 2026By Nik Roseveare

ITVX sees record month driven by World Cup, Love Island

ITVX has reported its strongest monthly performance to date, crossing the 400 million monthly streams milestone for the first time in June. Driven by a summer schedule of live sport and reality content, the platform has recorded 468 million streams, and  21 million users across the month. This represents an increase of 173 million streams […]

July 2, 2026By Nik Roseveare

MainStreaming supports delivery of ITVX

MainStreaming, the Edge Video Delivery Network, has been selected by ITV to support the delivery of ITVX, ITV’s streaming service for linear and live content in the UK. ITV has added MainStreaming to its multi-CDN strategy, recognising the need for a more controllable approach to video delivery that enables greater visibility, optimisation and performance management […]

June 30, 2026

ITV recommissions Millionaire Hot Seat

ITV has recommissioned Millionaire Hot Seat, ordering 20 new episodes of the fast-paced spin-off alongside a further 15 episodes of flagship quiz show Who Wants to Be a Millionaire?. Produced by Belfast-based Stellify Media, the Sony Pictures Television-backed indie behind the franchise, Millionaire Hot Seat debuted on ITV in January 2026. Hosted by Jeremy Clarkson, the format adds a high-pressure twist to the classic quiz as […]

June 29, 2026

ITV signs content deal with Blue Ant Media

ITV has announced a content partnership deal with Blue Ant Media to bring its NatureTime brand, with hundreds of hours of blue-chip natural world programming, to ITV’s free streaming platform, ITVX. The agreement will see a range of NatureTime’s wildlife documentaries and series launch on ITVX this summer as part of a co-branded block and […]

June 22, 2026By Nik Roseveare

ITVX scores best 7 day performance since 2024

ITV reports that its ITVX streaming platform has delivered its most successful seven-day performance in nearly two years, attracting 110 million streams between June 8th and 14th. This marks the platform’s best weekly total since July 2024, driven by England’s friendly against Costa Rica in Orlando, a strong start to the FIFA World Cup, and […]

June 16, 2026By Nik Roseveare

Love Island returns with 2.1m views

ITV has reported that the debut of its thirteenth season of Love Island attracted a consolidated 2.1 million viewers, up on the most recent Love Island All Stars series. Love Island, the popular reality dating series, continues to generate ITV’s biggest 16-34 audience of the year, currently averaging 0.7 million viewers in this demographic. Meanwhile […]

June 10, 2026

ITVX sees May streams up 19% YoY

ITVX has reported its most successful May on record, outperforming 2025’s previous high-water mark with four days of the month remaining. Total streams for the month rose by +19 per cent year-on-year – representing an increase of over 45 million streams compared to May 2025. May also marks only the second month this year (following […]

June 5, 2026