Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced a strategic partnership between its advertising division, Titan Ads, and TiVo, a wholly-owned subsidiary of Xperi and a pioneer in entertainment technology. The partnership is expected to enhance advertising effectiveness across both Titan OS and TiVo OS by offering advertisers one streamlined buying route, […]

Zoom Media, the out of home media owner, has released a study focusing on the habits and views of young exercise-focused consumers, Understanding Gym Z. Findings reveal that ‘Gym Z’ are highly receptive to advertising with 71 per cent of Gym Z reporting they trust in-gym advertising and 73 per cent actively paying attention. The […]

Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced a partnership with Tubi, the ad-supported streaming service, granting Titan OS exclusive access to Tubi’s advertising inventory in the UK. The deal covers pre-roll and mid-roll advertising on Tubi, which launched in the UK in 2024, and unlocks new opportunities for audience engagement and […]

For years, television has been a one-way street — brands speak, viewers listen. But now, that wall is breaking down. A simple trackable QR code on the corner of a TV screen can turn a thirty-second commercial into an instant conversation between a brand and its audience. The Bridge Between Screen and Action QR codes […]

At the 2025 Amazon Upfront UK event, senior executives from Amazon Ads, Prime Video and Amazon MGM Studios were joined on stage by celebrities and actors to showcase Amazon’s entertainment portfolio and highlight its advertising solutions. During the presentation, Amazon announced that Prime Video has grown its average monthly ad-supported reach to more than 22 […]

Mercedes-Benz Vans UK has signed a deal to sponsor movies across the Great! network of TV channels in a new 12-month deal beginning this October. The sponsorship will showcase the Mercedes-Benz Sprinter range alongside movies shown across the Great! channels – airing on Freeview, Sky, and Virgin Media – in a partnership led by Sky […]

Research from Cint, a specialist in research and measurement technology, has revealed new opportunities for advertisers in the gaming space, as consumers show high engagement with video games, and strong receptiveness to in-game ads (IGA) when done right. Key findings from the study include: 49 per cent of respondents say they play video games daily, […]

ITV is leveraging Magnite’s streamr.ai technology as the basis of its new ITV GenAI Ads Manager production service to make it easier for SMEs to create their own advertising of a high enough creative threshold to run across ITV’s broadcast and streaming platforms. Following the expansion of ITV’s commercial creative production service to include the […]

Automotive companies including Range Rover, Volkswagen, Audi, Suzuki and Polestar are among the first brands to use ITV’s new addressable advertising solution for car manufacturers – Auto Match. Auto Match, which was announced in March this year, is an advertising solution in partnership with Carwow, the UK’s largest online destination for car changing. Available through […]

Vevo, the music video network, has released its report Fandom = Cultural Currency, which explores how the passion of music fandom turns into impact and purchasing power. Sourced through the annual Vevo Media Tracker (along with Vevo’s own viewership data and internal analytics), the report surveyed more than 6,000 fans in the UK, the US […]