Global usage of ad-supported subscription tiers increased across Netflix, Disney+ and HBO Max between Q4 2024 and Q3 2025, according to research from Digital i. The highest growth in adoption was on Netflix, with 40 per cent of active accounts using its Standard with Ads plan in Q3 2025, in the 20 countries measured by […]
ITV has selected Yospace, a specialist in Dynamic Ad Insertion (DAI), to launch an ad measurement and delivery solution across its channels on Freely, the joint streaming service from Everyone TV developed by UK public service broadcasters the BBC, ITV, Channel 4 and 5. Yospace has delivered a DAI solution combined with Client-Guided Ad Measurement […]
A new report suggests that many people in Britain are increasingly comfortable with the idea of tighter gambling rules, particularly around advertising. The research, entitled ‘Ending a Losing Streak’, was carried out by the think tank More In Common, alongside the Coalition to End Gambling Ads. It is based on public responses about gambling habits […]
Ozone, the digital advertising platform, gas announced the move of Danny Geelan to the newly created role of Head of Commercial Trading. Formerly Head of HoldCo Agency Sales, Geelan’s new remit will see him taking overarching responsibility for managing and scaling partnerships across all UK agencies. Reporting directly to Tom Harrison, Senior Director of Growth, […]
TiVo, a wholly owned subsidiary of Xperi, has announced new features for its home screen user interface solution that enable advertisers to seamlessly reach highly engaged consumers across the TV viewing experience. The new offerings from TiVo Ads provide advertisers with key capabilities to unlock unique monetization opportunities on Smart TV home screens, including full […]
Uber Advertising is partnering with select brands to co-create exclusive Journey Takeovers — digital experiences that transform routine trips into immersive storytelling moments. Launched through Uber Advertising’s in-house Creative Studio, Journey Takeovers are timed to key cultural events and designed to leave a lasting impression. Journey Takeovers bring storytelling directly into the ride by weaving […]
With one month until the Milan Cortina 2026 Olympic Winter Games, NBCUniversal has announced that it has sold out of its Olympic inventory, setting a new Winter Olympics ad sales record with more advertisers investing in the upcoming Winter Games. “With the resurgence of the Olympic movement, our strongest Sports Upfront in history, the early sell […]
DirecTV Advertising has announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from DirecTV Remote, making it easier for brands to reach TV audiences on the go. Launched at CES last year, DirecTV Remote is the company’s dedicated (DOOH) […]
As US viewers increasingly adopt ad-supported streaming, they find the ad experience is better than it used to be, according to Hub. The semi-annual TV Advertising: Fact vs. Fiction study shows that more US viewers than ever are opting to save money by accepting ads, and fewer viewers are saying they cannot tolerate TV ads. […]
Emotional response insights from System1’s Test Your Ad platform and Competitive Edge database reveals the top ten global ads from 2025 by emotional response, channel and category cut-through. The list recognises brands based on how strongly each ad performed relative to direct competitors, highlighting the creative choices that delivered true distinctiveness and a measurable competitive edge. […]