After launching the Netflix Ads Suite in 2025, the streamer is adding new ways for brands to buy and measure ads on the platform. Advertisers will now be able to tap into new targeting capabilities, better manage how often ads appear across streamers, and reach specific audiences at scale via the ad-supported plan. Starting in […]
The Coalition for Innovative Media Measurement (CIMM) and 4As has released findings from a joint study, co-sponsored by Kochava, Nielsen, and TechEdge, examining how major US advertisers evaluate and prioritise media measurement across today’s increasingly complex TV and video ecosystem. Authored by Sarah Mansfield, Alice Sylvester and Leslie Wood, the study finds that while advertisers have unprecedented access […]
A newfound accuracy in audience targeting characterises the digital media industry in 2026. In the British television and streaming industry, the days of haphazard subscriber acquisition are over. The strategic aim for big platforms has changed from volume to value as the market becomes saturated. Executives now prioritise keeping the most lucrative audience groups and […]
DirecTV is once again sponsoring the United States National Baseball Team for the 2026 World Baseball Classic. As the exclusive paid TV sponsor for Team USA, DirecTV will have a strong presence throughout the tournament, bringing fans closer to the action as the global competition ramps up just ahead of MLB’s regular season. DirecTV’s sponsorship […]
Tenetic, an AI-powered insights and intelligence platform for local and national advertising buyers and sellers, has announced the appointment of Dr. David Algranati as its Chief Research and Production Officer. In his new role, Algranati will oversee the company’s research organisation as well as its end-to-end production and operational process, spanning data infrastructure, automation, governance, […]
FreeWheel, a Comcast company and technology platform for the video advertising industry, has released findings from its Voice of the Viewer study. The research reveals that viewers across Europe have bought into streaming TV, with many now using it as their primary TV format. More than eight in 10 (83 per cent) say they are satisfied […]
At its second annual tech and innovation event, AMC Networks announced the addition of key location-based and theatrical verticals to its AMC Networks Outcomes attribution product, which is incorporated into its Audience+ platform. The company, which saw digital ad sales grow by 32 per cent year-over-year as advertisers embraced cross-platform buying, spotlighted a successful first […]
Channel 4’s commercial arm, Channel 4 Sales, has announced the return of its B Corp competition, offering five more sustainable businesses that meet verified standards for social and environmental business practices the chance to win free TV advertising airtime. Following a successful inaugural year, the competition has returned in partnership with B Lab UK — […]
Adform, the media buying platform, has announced the promotion of Dovilė Buinickaitė to Senior Vice President, People & Culture. In her new role, Buinickaitė will lead the company’s global people strategy across all markets, holding responsibility for talent, leadership development, and organisational culture. Prior to joining Adform, Buinickaitė held several HR leadership roles at a […]
Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, according to the 2026 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion, the CTV/OTT advertising solution for regional and local advertisers in […]