Xperi, an entertainment technology company that invents, develops and delivers technologies that enable extraordinary experiences, has announced that Matt Milne has been appointed to the position of President of TiVo Ads, in addition to his duties as the company’s Chief Revenue Officer. TiVo Ads is made up of a mix of Xperi executives and new […]
Seedtag, the neuro-contextual advertising company, has revealed the results of a neuroscience study, conducted in partnership with Professor Moran Cerf, a neuroscientist at Columbia University. The research shows that Neuro-Contextual ads deliver 3.5x higher neural engagement than non-contextual ads – and 30 per cent higher than standard IAB contextual ads. Amid a backdrop of traditional […]
According to Worldpanel by Numerator’s latest Entertainment on Demand (EoD) report, women’s sport continued to garner attention with European audiences between July and September 2025. In Great Britain, England’s victories in the UEFA European Cup and Rugby World Cup meant that 60 per cent of sports viewers watched women’s games; in France, this was even higher […]
LG Ad Solutions, a specialist in advanced Connected TV (CTV) advertising, has released findings illustrating how the smart TV home screen has become the new ‘first impression’ moment for advertisers — a critical space where discovery begins, decisions are made, and brand impact is won. For decades, being first in break was the holy grail […]
Channel 4 Sales is launching Smart Ad Engine, a GenAI service that seeks to make it easier for SMEs to advertise on TV. SMEs can access Smart Ad Engine at no cost to generate indicative TV ad creative within minutes based on their existing online footprint and social media presence, visualising the potential transformative power […]
Disney+ has unveiled its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP. The ‘A lifetime of great stories’ platform is rooted in Disney’s 100-year heritage of storytelling, while also celebrating the modern stories across a slate of movies, TV shows and exclusive originals available on Disney+. […]
Scottish football’s three senior bodies have agreed a seven-figure deal with UK-based software firm HALO as Official Technology Partner. Brokered by Scottish Football Marketing, the landmark agreement is the first joint sponsorship to include each of the Scottish FA, the Scottish Professional Football League (SPFL) and the Scottish Women’s Premier League (SWPL). The three-year partnership […]
ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable targeting options to ITV’s live linear broadcast channels for the first time. Exclusively bookable via Planet V, Live Addressable + will apply ITVs full suite […]
Global, the Media & Entertainment Group, in partnership with BT, has commenced a nationwide rollout of new digital Street Hub units – an enhanced design that aim to revitalise high streets, improve public connectivity, and supercharge advertising across the UK. Building on the success of units launched in 2017, the new Street Hubs combine next-gen […]
Amazon announced at its annual unBoxed event in Nashville, Tennessee, that its Prime Video streaming service now has an average monthly ad-supported reach of more than 315 million viewers globally. This number represents an unduplicated average monthly active ad-supported audience across Original and licensed series and films, live sports and events, and free, ad-supported live […]