AppsFlyer has released the 2025 edition of its Performance Index, marking the ten-year anniversary of its report that ranks the top media sources in mobile advertising. Based on global data from 16.2 billion installs from over 39,000 apps and 9.6 billion remarketing conversions, the Index reflects a mobile ecosystem shaped by sharpening competition and a […]
Crunchyroll, the global anime platform, is rolling out a new brand campaign, positioning Crunchyroll as the portal to the “wildly imaginative stories, characters and anything-but-ordinary worlds of anime”. The campaign features hand-drawn creative, animated by a studio in Japan, of Hime, Crunchyroll’s beloved original character, as she transforms the ordinary into the extraordinary. What starts […]
Over half of APAC marketers plan to further increase spending on online video, e-commerce, and influencer content in 2026, according to Kantar Media Reactions 2025. The annual study, which uncovers the attitudes of consumers and marketers, also revealed that Netflix is officially the most preferred global ad platform among consumers in APAC. Kantar’s APAC Head […]
Samba TV, a specialist in AI-driven media intelligence, and Index Exchange (Index), one of the world’s largest independent advertising supply-side platforms, have announced a new global partnership that brings Samba TV’s behavioural and contextual signals together with Index’s scaled inventory, powering a curated media marketplace live in more than 50 countries around the world. Through […]
Amplified, a specialist in human-led media measurement, and the Video Futures Collective (VFC), an alliance of Australia’s video streaming platforms, have released the results of a market-wide, industry-endorsed study of attentive viewing in streaming video advertising. The study found that almost 80 per cent of a streaming video advert is viewed attentively on average, versus […]
Channel 4 has appointed Lisa Nash as Director of Brand & Content Marketing. Currently Global Brand Director at Deliveroo, Nash joins in the New Year to lead the development and delivery of brand strategy and content marketing across Channel 4, working in partnership with the Director of Media & Effectiveness. Nash will oversee all brand […]
DoubleVerify (DV), a software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and 60 per cent of respondents reported that inventory in news environments outperforms campaign baselines. The research highlights the opportunity that news presents for marketers looking for […]
Adform, the media buying platform, has announced the next step in its partnership with Spotify. The direct integration of Adform into the Spotify Ad Exchange makes it easier and more effective for advertisers to reach and engage Spotify fans at scale. With the market projected to reach $43 billion this year, this partnership is poised […]
AdTech firm, Frodoh has announced the appointment of Chirag Bhatia as National Sales Head. In this role, Bhatia will spearhead Frodoh’s nationwide sales strategy, strengthen client relationships, and drive business expansion across all regions of India. His appointment comes at a time when Frodoh is scaling rapidly, seeking to enhance its market presence and innovate […]
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