Channel 4 has announced the launch of Enhance – its new creative, dynamic optimisation platform designed to amplify advertiser’s existing TV creative on Channel 4 streaming. The UK public service broadcaster is partnering with Brightline’s ScreenSense on the new portal for building enhanced CTV ad formats. The platform delivers Clearcast compliant, data-driven, dynamic streaming ads. […]

Channel 4 has announced a partnership with V to sell home screen ad formats on its VIDAA Smart TV platform, which is used by Hisense, Toshiba, Loewe. Offering high attention as the gateway to the CTV viewing experience, home screen ad formats are a relatively new way for brands to reach audiences from the moment […]

Walmart and Vibe.co have entered into an agreement under which Walmart will acquire Vibe.co, a self-serve, connected TV (CTV) advertising platform designed to simplify advertising for small and mid-sized businesses (SMB) and mid-market brands. The transaction is subject to customary closing conditions, including the expiration or early termination of the applicable waiting period under the […]

Samsung Ads has published its latest State of CTV report that examines the evolution of streaming, from the rise of ad-supported viewing to the growing challenge of ‘ghost viewers’ who cycle in and out of platforms. Key takeaways include: Linear’s Audience Is Shrinking: While virtually all TV viewers now stream, 97 per cent of all […]

Xumo, the US streaming platform joint venture between Comcast and Charter, has announced expanded integrations with Gracenote and IRIS.TV. The new capabilities give advertisers access to distinct contextual signals across Xumo’s FAST inventory, supporting more precise, brand-enhancing activation across both linear and on-demand streaming content. Xumo is among the first to bring signals commonly associated […]

AI could unlock up to $90 billion (€78.8bn) in improved marketing returns in the US alone, according to McKinsey & Company’s research, From campaigns to continuous growth: AI capabilities shaping marketing. Yet fewer than 10 per cent of organisations have successfully scaled AI across marketing or captured AI’s true value across marketing workflows. McKinsey estimates […]

Asda has announced a new partnership with Amazon Ads to transform how brands reach and engage with millions of customers across its digital platforms, marking a significant step forward in the evolution of its retail media offering. Asda will become the first retailer anywhere outside of the US to introduce Amazon Retail Ad Service to […]

Across all TV audiences, the long-term rise in ad acceptance continues, with ad intolerance falling to a record low. Hub Entertainment Research released the latest wave of its semi-annual TV Advertising: Fact vs Fiction study showing that Gen Z viewers in the US are more accepting of ads when they help reduce the cost of […]

Channel 4 has announced a series of deals that see its VoD-ad-inventory become available across five new buying platforms. New partnerships with Amazon Ads, FreeWheel, Hawk (an Azerion company), PubMatic and Yahoo DSP will bring the Channel 4 inventory to media advertising buyers globally. The tech partnerships will provide brands with flexibility and increased access […]

Nielsen, a specialist in audience measurement, data and media intelligence, has announced the expansion of its cross-platform measurement of YouTube across computer, mobile and connected TV devices to include the deduplication of linear TV audiences in Japan. Nielsen Four-Screen Ad Deduplication campaign measurement enables media buyers to more clearly understand and better compare YouTube reach […]