Spending money on ads is one way to get eyeballs on your videos. But it’s not the only way and honestly it’s not even the best way for most creators. Paid promotion brings temporary spikes. Once the budget runs out, so does the traffic. The channels that grow and actually keep growing are the ones […]
ITV has announced that its live broadcast addressable advertising product, Live Addressable+, is now live, launching with a beta trial in partnership with Omnicom Media Group. The initial trial in this exclusive partnership goes live with over 20 Omnicom Media brands across a range of categories including automotive, retail and telecoms before rolling out to […]
Global, the Media & Entertainment group, has announced that it will directly sell premium advertising across its expanding YouTube content network for the first time, creating new opportunities for brands to reach audiences watching its original podcast shows, as well as viral video content from some of the UK’s best-loved radio brands including LBC and Capital […]
Seven.One Media is continuing to expand its digital offerings in the streaming environment and is introducing a new form of advertising – the Pause Ad – to the ProSiebenSat.1 streaming platform Joyn. CosmosDirekt is the first brand to use this new form of advertising directly for its current campaign. The Pause Ad starts as soon […]
McLaren Racing and Global, the Media & Entertainment group, have announced a new partnership that will see Global join the McLaren Mastercard Formula 1 Team and McLaren Hypercar Team as an Official Race Partner and Official Audio Race Partner from the 2026 season onwards. The news was revealed live on air as Heart Breakfast with […]
The global fight to “own the living room” is entering a new phase as Google, Amazon and Netflix are projected to control 50 per cent of the global connected TV advertising market by 2030, according to forecasts presented by Omdia at RetailX in London. The findings highlight how the centre of power in television is […]
Gracenote, the content intelligence business unit of Nielsen, has released a report titled TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content Intelligence in the CTV Era. The findings reveal that 86 per cent of US media planners would move more linear budget to CTV if show-level targeting and reporting were available. […]
During its Upfronts presentation, Netflix revealed it now has over 250 million viewers on its ad-supported tier, up from 190 million in November 2025 – with 80 per cent of ad-supported subscribers are actively watching Netflix every week. Netflix also said that nearly half (44 per cent) of subscribers reached through its ad campaigns are […]
Adform has announced the next evolution of its integrated advertising platform, allowing clients to connect directly to Adform FLOW, including its integrated DSP, Ad Server, DMP, and ID Fusion, through the AI tools of their choice. With more than 800 agentic capabilities across one integrated platform, Adform’s 20+ years of programmatic infrastructure provide advertisers with […]
Social media advertising revenue is projected to rise at a compound annual growth rate (CAGR) of 12 per cent over the next five years, reaching $640 billion by the end of 2030, according to Omdia’s Social Media Advertising Market Landscape 2026 report, its first-ever research focusing exclusively on social media advertising. During the same period, […]