Roku has partnered with MAGNA Media Trials to try and determine how advertisers can break through in a fragmented, choice-heavy streaming landscape. The findings in its study, titled TV Attention, Deconstructed, seek to challenge conventional thinking about TV and make a case for rebalancing how marketers approach their cross-platform media buys. Some key findings include: […]
MiQ, the programmatic media partner, has announced the launch of MiQ Sigma, an AI-powered advertising technology trained on one of the world’s most connected data sets. MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores. AI […]
Creative, labeled as ‘non-working’ media, is responsible for driving 40-70 per cent of an advertising campaign’s performance, yet it has been deprioritised and undervalued. Global advertising spend is projected to reach $1.12 trillion (€0.98tn) by 2026, so investment in creative and content is expected to surpass $140 billion. Winterberry Group, a strategic growth consultancy, has […]
DoubleVerify, software platform to verify media quality, optimise ad performance, has announced a partnership with Impact Plus, a sustainability technology company that empowers marketers to reduce the environmental footprint of their advertising. With this release, brands can leverage DV’s Emissions Measurement offering powered by Impact Plus, to understand and manage the carbon footprint of their […]
Affinity Solutions, the consumer purchase insights company, has announced the launch of Fansactions, a solution that connects fans and brands by providing unprecedented visibility into the relationship between sports media investment and consumer purchase behaviour. Fansactions enables advertisers to directly see and measure ROAS for optimal, real-world outcomes by combining billions of deterministic online and […]
Yahoo has announced the appointment of Tom Curry as its new UK Managing Director, overseeing Yahoo’s DSP and Yahoo Ads sales function across the region. In his new role, Curry is tasked with expanding revenue, deepening strategic relationships, and spearheading the adoption of Yahoo’s programmatic and owned-and-operated advertising solutions. Curry joined Yahoo (then AOL) in […]
Operative, the advertising management solution provider, has announced the launch of AOS Insights, an enhanced analytics and reporting module for AOS, Operative’s intelligent media management platform, that enables media companies to take control of their advertising data and surface real-time, revenue-driving insights directly within their sales and operational workflows. AOS Insights replaces legacy reporting tools […]
Cadent, the predictive advertising company, has announced the availability of advanced supply category targeting within the Cadent Ad Manager, underscoring its commitment to open, transparent and quality digital supply. By unifying Jounce’s supply categories with bid-stream data, Cadent empowers advertisers with control over supply categories directly in the Cadent Ad Manager, creating a cohesive, user-friendly […]
Irdeto, the global player in digital video platform experiences and security, and Anypoint Media, a specialist in digital advertising technology, have announced the strengthening of their strategic partnership aimed at empowering OTT and FAST service providers worldwide. This collaboration features a seamless pre-integration of Anypoint Media’s advertising solution, FLOWER, with Irdeto Experience, the streaming aggregation platform. […]
Edisen, the creative technology company known for powering high-performance creative, has officially rebranded as Orb Group, signaling a bold commitment to revolutionise how brands create, adapt, and scale content with intelligence and efficiency, while maintaining creativity at the core. This transformation is a strategic response to the challenges modern marketers face; soaring content demands, tighter […]