ShowHeroes and Whale TV have announced a partnership that makes Whale TV’s premium Connected TV (CTV) homescreen inventory available programmatically for the first time across key international markets. The integration gives advertisers access to one of the most prominent moments on the TV screen, the instant viewers switch on their TV, through the flexibility of […]
TV and film streaming have become a staple part of household entertainment, with many households paying for multiple subscriptions to access their desired content. Around 60 per cent spend £21 or more a month on paid streaming subscriptions, including 7 per cent who spend more than £60. However, rising costs are driving many to question […]
Bauer Media Outdoor, the UK Out of Home media owners, has announced the appointment of Ajoy Nath as DSP Partnership Manager to bolster its relationships with DSP partners, drive commercial growth, and expand its programmatic opportunities. Ajoy joins Bauer Media Outdoor’s Business Development team, reporting to Business Development Lead, Europe, Charmaine Tavassoly. Alongside him, Zoe […]
Amazon Ads and Octave have announced a programmatic integration making News UK’s digital audio brands including talkSPORT, Virgin Radio UK, Talk, Times Radio, and podcast titles available to advertisers through Amazon DSP. The new integration, which is available to advertisers now, expands Amazon DSP’s audio supply with the addition of Octave, News UK’s audio-visual advertising […]
Yospace, a specialist in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisements into live video streams during the 2026 FIFA World Cup. This equates to 297 million advertisements per day during the 39-day tournament, which is a big increase on other recent global events – the Paris 2024 Summer Games saw 41 per […]
Marketing is operating in an age of abundance. Today’s consumers face more content and choices than they have the attention or means to manage. AI agents are emerging as fundamental tools to help consumers cut through the noise and make decisions faster. Research by PHD in partnership with WARC reveals how quickly they are reshaping […]
Analysis from creative effectiveness platform System1 reveals that David Beckham and Lionel Messi are far less prominent in World Cup advertising than online conversation suggests. Beckham appeared in 10 per cent of global World Cup ads, while Messi featured in 8 per cent. Some commentators questioned whether repeated appearances risked promoting the footballers’ personal brands […]
More than half (53 per cent) of marketers are failing to use data insights to consistently drive campaign action, according to research from Adverity, the marketing data intelligence company. With the study exposing a stark gap between insight and action for marketers, data shows that 91 per cent of respondents take at least several days […]
Jamloop, a performance CTV platform built to connect streaming TV advertising to measurable business growth, has announced expanded incrementality measurement capabilities designed to help advertisers understand whether CTV is driving net-new business outcomes — not just impressions, reach, or attributed conversions. CTV is increasingly being held to the same standard as other performance channels. Search […]
Following the FIFA World Cup Final, Captify, a specialist in Search Intelligence, has revealed analysis showing the brands that won – and lost – consumers’ attention during the tournament. Drawing from billions of real-time search signals across the open web, Captify’s data also reveals that football fans are doing far more than following the action […]