Streaming platforms have adapted the traditional advertising model to the digital era, using geo-targeted campaigns, personalised marketing and interactive shopping tools that allow viewers to purchase products directly from their screens, according to esearch conducted in Spain. The study was led by José Antonio Cortés Quesada from International University of La Rioja, alongside Ainhoa García-Rivero, […]

IAB has released its 2025 Internet Advertising Revenue Report, conducted by PwC. Despite concerns about economic and geopolitical uncertainty, the industry drove record revenue, reaching $294.6 billion (€249.8bn) in 2025, reflecting a 13.9 per cent year-over-year increase. These results were particularly notable given that 2025 lacked major cyclical events such as the Olympics, FIFA World […]

Adlook, the media technology company, has released research spotlighting a valuable untapped sports audience for this year’s FIFA World Cup 2026. The study found that over half (56 per cent) of those watching the event in the UK will be casual viewers, with just over a third of viewers tuning in as ‘core’ football fans. […]

The Coalition for Innovative Media Measurement (CIMM) has released a new paper defining a structural shift in how identity operates across the US TV and CTV marketplace – from a tactical capability to core market infrastructure. As converged viewing accelerates and advertising workflows evolve, the paper sets out the critical role that identity now plays, […]

Bauer Media, the UK publisher and digital commercial audio broadcaster, has partnered with Experian, the data and technology company, to supercharge audience targeting for advertisers. The partnership brings Experian’s consumer insights, including industry renowned Mosaic audience segments, into Bauer Media’s digital audio and publishing platforms, audioXi and Illuminate. This means advertisers can plan and run campaigns across Bauer’s […]

Debut data from Ampere’s new Streaming Advertising Analytics service (US) shows that major streamers are using different strategies for ad delivery for movies and TV series. Movies deliver longer, uninterrupted viewing, while episodic TV supports higher ad frequency through natural breakpoints and binge viewing. The findings highlight how platforms are matching ad delivery with content […]

Everyone TV has unveiled Freely Spotlight Channels, an initiative that aims to increase monetisation opportunities for connected TV operating system (CTV OS) partners via the Freely TV Guide. Freely Spotlight Channels will be available on channel 31 and channels 90–99, with channel placement offered to CTV OS partners on Freely-enabled devices. V (formerly VIDAA), the company behind the VIDAA OS smart TV operating […]

Brits are becoming increasingly willing to watch more ads in exchange for cheaper streaming. The research from subscription bundling platform, Bango, comes from the Subscription Signals report which surveyed 1,500 UK consumers. The findings show that more than two in five (42 per cent) of Brits would tolerate twice as many ads in streaming and […]

WRAP, the global environmental action non-governmental organisation (NGO), is bringing circular living into homes across the UK with the launch of its new TV campaign, ‘Rescue Me, Recycle’, airing now across Sky channels. The campaign aims to inspire people to recycle more and accelerate the shift towards a better use of resources. Despite strong intent, […]