Amy Reinhard, Netflix’s President of Advertising, took the stage at the streaming company’s third Upfront at the Perelman Performing Arts Center in Manhattan to highlight the growth of the ad-supported plan, which now reaches more than 94 million global monthly active users – and more 18-34-year-olds than any other US broadcast or cable network. Ad-tier […]
Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its first UK edition of its Precise Advertiser Report: Kids (PARK). The report explores the media consumption habits, content preferences, and purchase-driving behaviours of parents and their children aged 2 to 12 years old (Generation Alpha). “YouTube’s dominance in UK […]
Parks Associates’ latest white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experience and build on expectations of interactivity and specifically engage in commerce through the TV. Parks Associates forecasts that by 2029, more than 278 million viewers […]
Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]
AdImpact, the advertising intelligence company, has announced the integration of Comcast Technology Solutions’ (CTS) creative management platform, AdFusion, into its data-driven political media buying solution, Potomac. The joint solution enables political advertisers and agencies using Potomac to streamline complex workflows – from media planning and buying to traffic management, content delivery and reconciliation. “Thanks to […]
idrinq has announced an exclusive partnership with All Elite Wrestling (AEW), making idrinq the official Productivity Drink of AEW. Developed with over 50 international patents, idrinq encourages its consumers to ‘Taste the Science’ as they bring together a proprietary blend to the AEW audience. idrinq offers a unique stimulant-free formula designed to enhance mental alertness, […]
Mediavision reports that ad-supported streaming services are gaining ground in Finland. According to Mediavision’s latest Nordic TV & Streaming analysis, 15 per cent of Finnish households now subscribe to at least one paid ad-supported streaming service (HVoD). This marks a significant increase of more than 65 per cent compared to the same period in 2024. […]
Flamy has raised $14 million (€12.6m) in Series A funding to scale its AI Infra – which helps marketers to turn any touchpoint into an interactive, app-less digital and 3D experience. The round was led by RTP Global, with participation from Dovetail and other existing investors, bringing Flam’s total funding to $22 million. To date, […]
As measurement continues to evolve, WARC, the specialist in marketing effectiveness, has released The Future of Measurement 2025, a report that explores the emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing. Paul Stringer, Managing […]
DoubleVerify, the software platform for digital media measurement, data and analytics, has released its DV Global Insights: Trends in the Modern Streaming Landscape report offering an in-depth look at the state of streaming TV advertising in 2025. Drawing from DV’s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how […]