A study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising platform Azerion UK and undertaken by creative data provider DAIVID, the research, The Evolution of TV Advertising: Delivering Effective CTV Executions, claims to be the first […]
ShowHeroes, a specialist in sustainable digital video and CTV solutions, has announced the launch of Retail Ads for CTV, a format designed to extend retail and store activation campaigns across its global publisher network. Retail Ads for CTV seeks to bridge the gap between on-screen engagement and real-world foot traffic. Featuring a combination of high-impact […]
Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel through new business intelligence, market data and real-world campaign findings captured in a new contextual advertising report. Available now, the resource delivers actionable insights enabling brands to overcome the lack of transparency that hampers confidence in […]
Seedtag has unveiled an evolution in marketing: neuro-contextual advertising. Built on the combination of artificial intelligence and neuroscience principles, Seedtag’s AI, Liz, now interprets deeper signals like interest, emotion, and intent—and turns these insights into high-performing campaigns across premium CTV, video, and the open web. Grounded in neuroscience, neuro-contextual advertising aligns with how the brain […]
Roku has partnered with MAGNA Media Trials to try and determine how advertisers can break through in a fragmented, choice-heavy streaming landscape. The findings in its study, titled TV Attention, Deconstructed, seek to challenge conventional thinking about TV and make a case for rebalancing how marketers approach their cross-platform media buys. Some key findings include: […]
MiQ, the programmatic media partner, has announced the launch of MiQ Sigma, an AI-powered advertising technology trained on one of the world’s most connected data sets. MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores. AI […]
Creative, labeled as ‘non-working’ media, is responsible for driving 40-70 per cent of an advertising campaign’s performance, yet it has been deprioritised and undervalued. Global advertising spend is projected to reach $1.12 trillion (€0.98tn) by 2026, so investment in creative and content is expected to surpass $140 billion. Winterberry Group, a strategic growth consultancy, has […]
DoubleVerify, software platform to verify media quality, optimise ad performance, has announced a partnership with Impact Plus, a sustainability technology company that empowers marketers to reduce the environmental footprint of their advertising. With this release, brands can leverage DV’s Emissions Measurement offering powered by Impact Plus, to understand and manage the carbon footprint of their […]
Affinity Solutions, the consumer purchase insights company, has announced the launch of Fansactions, a solution that connects fans and brands by providing unprecedented visibility into the relationship between sports media investment and consumer purchase behaviour. Fansactions enables advertisers to directly see and measure ROAS for optimal, real-world outcomes by combining billions of deterministic online and […]
Yahoo has announced the appointment of Tom Curry as its new UK Managing Director, overseeing Yahoo’s DSP and Yahoo Ads sales function across the region. In his new role, Curry is tasked with expanding revenue, deepening strategic relationships, and spearheading the adoption of Yahoo’s programmatic and owned-and-operated advertising solutions. Curry joined Yahoo (then AOL) in […]