The Advertising Association and WARC has published a refreshed advertising Expenditure Report, following extensive collaboration with industry stakeholders to ensure advertising investment reflects the evolving media landscape. The latest report – drawn from a survey of media owners and the industry bodies that represent them – reveals that UK advertising investment increased by 6.4 per […]
Channel 4 Sales, the advertising sales representative for UKTV, has announced Bradford based outdoor living brand Powersheds as sponsor of UKTV’s Powerful Entertainment strand found exclusively on U platforms. With creative led by Propaganda Brand Consultancy, the six-month sponsorship is set to broadcast across the U network on various channels spanning U&Dave, U&W, U&alibi and […]
V, the platform company behind VIDAA, has announced the expansion of its advertising collaboration with Rakuten TV Enterprise, the B2B arm of Rakuten TV, establishing a new partnership focused on in-stream video and native display advertising across key European markets, including the UK, Germany and France. The agreement enables Rakuten TV Enterprise to deliver targeted […]
FreeWheel, the technology platform for the streaming advertising ecosystem, has announced the launch of Partner Portal, a centralised hub that enables partners to create, test and scale solutions for premium publishers. Partner Portal seeks to accelerate innovation by facilitating the creation of specialised, publisher‑specific applications on top of FreeWheel’s operating system, spanning areas such as […]
Amazon Ads and Global, the Media & Entertainment group, has announced a programmatic integration which gives advertisers using Amazon DSP access to some of the UK’s biggest commercial audio brands including Heart, Capital, and Smooth. The programmatic partnership integrates Amazon DSP directly with DAX, Global’s digital ad exchange, which offers programmatic and data capabilities. It […]
XR (Extreme Reach), a specialist in celebrity payments for commercial production and advertising, has announced a solution for paying AI-generated performers in ads, setting a new standard for ethical, compliant AI talent payments aligned with the new the 2025 SAG-AFTRA Commercials Contract. XR’s platform is built to support AI performances in advertising without disrupting the […]
The Walt Disney Company has announced that four brands are on board and joining forces with season two of International Emmy and BAFTA Award winning Hulu Original series, Rivals, bringing seamless, integrated brand storytelling moments to the world of Rutshire. These are the first product integration deals struck with Disney Advertising for a scripted Hulu […]
UTECA has taken legal action against RTVE over its advertising sales strategy for the 2026 FIFA World Cup, escalating a growing dispute between private broadcasters in Spain and the state-owned corporation. Some seven weeks before the tournament begins, the association of private television networks has filed for urgent precautionary measures before the Commercial Court in […]
AdTech firm, Frodoh, has announced a strategic partnership with regional OTT platform Chaupal to introduce a first-screen monetisation framework. Aimed at enabling subscription-led platforms to unlock new revenue without disrupting the viewer experience, the technology is an industry first equation for OTT platforms. Frodoh’s first-screen framework addresses by unlocking deeper monetisation opportunities built around session […]
GoodGym has launched its new Sky TV advert, Workout For The Future, encouraging people across the UK to get active while supporting their local communities and the environment. The campaign follows GoodGym’s Grand Prix win of the Sky Zero Footprint Fund, which awarded £2 million in advertising to organisations aiming to drive positive environmental change, […]