A study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising platform Azerion UK and undertaken by creative data provider DAIVID, the research, The Evolution of TV Advertising: Delivering Effective CTV Executions, claims to be the first […]
Even under increased scrutiny, fixed wireless access (FWA) is still winning over consumers in the US. According to the J.D. Power data, customer satisfaction with FWA – a method of 5G or 4G LTE wireless technology that delivers high-speed internet by leveraging existing wireless networks run by Mobile Network Operators (MNOs) – continues to be […]
Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20.1 million UK homes (67.5 per cent) had access to an SVoD service in Q1 2025. This is a slight increase from 20 million UK homes in Q4 2024. The service-level subscriptions data are as follows: Netflix: […]
Research from Ampere Analysis highlights the subscribing behaviour of people aged 18 to 34. These viewers pay more than other age groups for their content services but are more likely to churn if they fail to get the service they crave. The research found that of those thinking of leaving their SVoD service, over a […]
As Paris Saint-Germain (PSG) secured a 5-0 victory over Inter Milan in the Champions League Final on May 31st, mobile app usage patterns across Europe told the story of the match in real-time data. French fans celebrated with sustained social media activity, while Italian supporters showed sharp engagement drops after the final whistle, according to […]
Spotify is expected to launch audiobooks as part of its premium subscription in Sweden this fall. Currently, just over 1.2 million households in Sweden have an audiobook subscription. Mediavision’s Q1 2025 figures show that over 500,000 of these households also pay for Spotify, which corresponds to more than 40 per cent of all audiobook households. […]
A report, Video piracy, from research and advisory firm Enders Analysis, notes that industrial scale theft of video services, especially live sport, is in the ascendance, and that combating piracy is a formidable challenge, providing a direct threat to profitability for broadcasters and streamers. According to Enders, Big Tech is both friend and foe in […]
ITV has reported its biggest Sunday audience of 2025. The launch of crime drama series Code of Silence, coupled with the Britain’s Got Talent semi final, gave ITV its best Sunday night of 2025 on May 25th. The first episode of Code of Silence, starring Rose Ayling Ellis, consolidated with 6.1 million viewers. The series […]
Over 13 million viewers have tuned-in to Prime Video’s debut season of UEFA Champions League (UCL) in the UK & Ireland across the 2024–25 season, setting a new record for the most watched season of sport on Prime Video in Europe. This season’s Knockout Phase also set new record audiences for individual live sporting events […]
The latest report from consultancy firm GECA has revealed that 47.4 per cent of OTT viewers in Spain watch pirate TV content. The most pirated content is movies (32.8 per cent), followed by TV series (30.6 per cent) and sports (18.4 per cent). People aged 18-24 are the age group who watch the most pirated […]