At the NEM Zagreb conference, María Rúa Aguete, Head of Media and Entertainment at Omdia, unveiled insights that signal a historic transformation in the US pay-TV market. According to Omdia’s latest forecasts, YouTube TV is on track to surpass Charter and Comcast to become the largest pay-TV operator in the US by 2027. Presenting on […]
AppsFlyer has released its annual analysis of mobile app trends, revealing how AI shaped both consumer behaviour and marketing strategy in 2025. GenAI adoption accelerated across the app ecosystem, with installs up 16 per cent and category spend reaching $824 million (€707.9m) across iOS and Android. GenAI apps ranked among the fastest-growing categories of the […]
TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has announced that TiVo OS, the company’s independent media platform, has achieved Freely certification from the platform’s owner and operator Everyone TV, for streaming media devices. The certification, in a newly defined category of streaming media devices that do not require an integrated screen or […]
FAST Channels TV, a leader in end-to-end FAST channel technology and distribution, is partnering with REVIVE Media Group to launch REVIVE, a new Free Ad-Supported Streaming TV (FAST) channel designed to deliver authentic, culture-driven stories to audiences worldwide. REVIVE will be the newest addition to the FAST Channels TV lineup, featuring a powerful mix of […]
Musk, writing on his X social media platform, has confirmed reports that SpaceX will launch an IPO. No date for the actual IPO was given but it is understood that it will happen well within one year. It is likely to be the biggest-ever IPO in history. SpaceX will use the money it raises in […]
Mike Shaw, Director, EMEA Ad Sales at Roku, and Richard Halton, Managing Director at Roku UK, have shared their TV advertising industry predictions for 2026. The pair foresee more thoughtful personalisation, Connected TV (CTV) evolving into a true commerce engine, and a more transparent and accountable advertising ecosystem. “In 2026, success in the broadcast and […]
A study from WARC has found that global advertising spend is now on course to close out 2025 with growth of 8.9 per cent to $1.19 trillion (€1.6tn), an upgrade of 1.5 percentage points (pp) from WARC’s September forecast due to strong results from Big Tech platforms and a muted impact on global trade from […]
A report from Omnisperience, titled Telecoms Customer 2035, dismantles three decades of failed orthodoxy in the telecoms industry. According to the report, hundreds of billions spent on 5G, full fibre, cloud and generative AI have delivered flat revenues, stubbornly high churn, and customers who switch the moment a cheaper deal appears. The real crisis isn’t […]
Universal Ads, which enables brands to create, buy and measure ads across premium video, has announced that another round of third-party publishers has joined the Universal Audience Network in the US, bringing the total to more than 20 and giving brands new ways to reach qualified audiences at scale, all in one place. The new […]
Satellite TV has been a game-changer for homes in even the most remote areas in America. What used to be a frustrating experience with limited channels and routine outages has turned into a highly smooth and interactive one, thanks to providers like DISH and DirecTV. Both these providers are leaders in the satellite TV space, […]