Ampere Analysis finds Foxtel’s new NRL rights agreement will push the Australian broadcaster to devote around 90 per cent of its content budget to live sport, widening the gap between sports-focused broadcasters and entertainment-led streaming services. The record deal also highlights the increasing importance of premium sports rights to broadcasters competing for audiences and subscribers. […]
Airties, a provider of AI-driven software that improves the connectivity experience for ISPs’ subscribers, has entered into a definitive agreement to acquire Aprecomm, a provider of self-healing network and customer experience solutions. The acquisition accelerates Airties’ geographic expansion serving broadband operators in high-growth regions and benefits from synergies across product portfolios, R&D, and added AI […]
Vevo, the music video network, has announced a new nostalgia purchasing layer within Vevo Evolve, the company’s advanced targeting and buying offering for advertisers. Backed by onsumer research exploring how nostalgia shapes emotional connection and engagement, the capability enables brands to align with culturally resonant music video moments. Surveying almost 2,000 Gen Z, Millennial, and […]
As the FIFA World Cup 2026 readies to enter the Quarter-Finals phase, tournament-related content has so far generated 146.8 billion views across social video since the start of the event on June 11th according to data from Tubular Labs. Somewhat unsurprisingly, Lionel Messi and Cristiano Ronaldo have proven to be significant content drivers on social […]
According to data commissioned by Community Fibre, the mobile and broadband provider, Brits believe they are overpaying by an average of £576 a year due to poor-value contracts and subscriptions. The survey of 2,000 UK adults found that more than a third (38 per cent) are currently tied into an agreement they do not believe […]
nexfibre, the joint venture between InfraVia Capital Partners, Liberty Global and Telefónica, has announced the appointment of Ses Indy as Chief Commercial Officer (CCO). Indy joins nexfibre from BT Openreach and brings more than 25 years of experience across digital infrastructure and fixed telecommunications. Throughout his career, he has held senior commercial leadership roles and […]
According to S&P Global Market Intelligence, approximately three-quarters of the US watch live sports, with American football dominating viewership at 53 per cent. The analysis reveals that casual sports fans, who watch less than five hours weekly, comprise 44 per cent of NFL viewers and represent a significantly older demographic, with half being adults over […]
The International Telecommunication Union (ITU), the UN agency for digital technologies, has announced a new initiative to develop frameworks for trusted digital identity and to ensure that the behaviour of AI agents remains trustworthy and accountable throughout their lifecycle. The new ITU Focus Group on Trust and Identity for Humans and Agentic AI, announced at […]
Integral Ad Science (IAS), a global platform connecting AI-powered media quality to real business outcomes, has released the 21st Edition of its Media Quality Report (MQR). The report analyses over 300 billion daily digital interactions, providing a view of open internet benchmarks alongside actionable, channel-specific insights across Connected TV and social. This year’s report highlights […]
Streaming has changed how audiences discover entertainment, discuss it and decide what deserves their attention. Viewers no longer passively watch a show and move on. They join live chats, follow creators, compare platforms and build communities around shared interests. That same behaviour is now shaping online casino communities, where players use discussion spaces to compare […]