Effectv, the advertising sales division of Comcast Cable, and TV attribution specialist TVSquared have analysed how TV has impacted advertisers’ ability to drive digital engagement in a time of restricted movement for most Americans.

The pair’s study, The Halo Effect: TV Drives Digital, covering

Other posts by :

1. Xona Space wants 259 LEO satellites
2. 36 major airlines now committed to Starlink
3. Quilty: Top 5 Washington Satellite show takeaways
4. Space Wars: Starlink vs Amazon Leo
5. Eutelsat seeks ISRO deal for launches
6. Virgin Galactic sets prices for space tourists
7. Devas vs Antrix rumbles on
8. Shotwell makes TIME front cover
9. Suitors eye Globalstar

Categories: Ads, Advertising, Articles, Broadcast, Consumer Behaviour, Markets, Research, Targetted

Tags: Covid-19, Effectv, TVSquared