Effectv, the ad sales division of Comcast Advertising, is introducing a suite of new, multiscreen TV advertising solutions aimed at helping political advertisers connect with voters and potential voters in a complex media landscape as viewership habits shift and the US heads towards a Presidential Election this November. Covering key advertising benchmarks and steps such […]
Effectv, the sales division of Comcast Advertising, has announced the official expansion of its Audience Addressable solution to help regional and local advertisers, in addition to national brands, tap into the power of addressable advertising to deliver more impactful multiscreen TV campaigns and drive incremental reach across Comcast’s +28MM household footprint. This solution comes at […]
Effectv has released the results of research examining summer television viewership and advertising trends. Chief among the findings was this: Marketers that maintain TV advertising during the summer months, a period when advertisers have traditionally pulled back, may see a significant boost in their brand’s share of voice. Insights from aggregated viewership data show a […]
Analysis from Effectv, the advertising sales division of Comcast Cable, examining the reach of 165K campaigns to determine the relationship between the number of networks in a linear TV campaign and overall reach, reveals that in today’s media landscape, where TV viewership is fragmenting more than ever, audience reach is maximised by buying across more […]
The latest edition of the Television Viewership Report (TVR) from Effectv, the advertising sales division of Comcast Cable, suggests that Cable TV saw its highest share of time spent, with 71 per cent of that attributed to consumption of cable versus broadcast and premium networks in Q3. The semi-annual research publication provides actionable insights on […]
Effectv, the advertising sales division of Comcast Cable, in partnership with industry body VAB, has released a new report, The Halo Effect: TV as a Growth Engine, which analyses TV’s influence on businesses’ ability to drive financial outcomes and growth by life stage. The analysis found that both direct-to-consumer (DTC) and non-DTC brands across all […]
Effectv, the advertising sales division of Comcast Cable, and TV attribution specialist TVSquared have analysed how TV has impacted advertisers’ ability to drive digital engagement in a time of restricted movement for most Americans. The pair’s study, The Halo Effect: TV Drives Digital, covering