TikTok, the social media platform for short-form video content, is rolling out a subscription option for UK users who do not want to see adverts on the platform – following in the footsteps of Netflix and Snapchat. TikTok is now notifying users aged 18 and over that they will be required to pay £3.99 (€4.60) […]
Swedish startup DUIU has raised new funding to launch a social video platform designed to replace passive scrolling with participation-driven content systems. While platforms like TikTok and Instagram have optimised for consumption at scale, DUIU says it is built on a different premise, specifically “that visibility should be earned through interaction, not dictated by opaque […]
DAZN, the sports streaming platform, is partnering with TikTok to offer users in the UK & Ireland the chance to livestream a Serie A fixture on the TikTok platform for the first time. On May 3rd at 2pm (BST), Sassuolo v AC Milan will stream live on the DAZN Football TikTok channel, offering access to […]
Comedian and satirist Munya Chawawa travels to the US to immerse himself in wrestling and MAGA politics in a new documentary, uncovering the perhaps surprising link between Donald Trump and the world of body slams and spandex. Wrestling with Trump sees Munya examine the influence that wrestling has had on the US President by meeting WWE […]
Tubi, Fox’s free streaming service, has announced a new slate of exclusive digital-first creator series from Keith Lee, Bob The Drag Queen, Rock Squad, Sarah Dorothy Little and Brooklyn Queen, CelinaSpookyBoo, Sofi Manassyan, Brooke DeVard Ozaydinli, Cartoon Trap House, and ExplosmEntertainment. With genres ranging from adult animation and mystery to beauty and food, Tubi says […]
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, becoming the first measurement vendor to receive the accreditation. “We are proud to be the first measurement provider to achieve MRC accreditation for TikTok video viewability reporting,” commented Mark […]
Integral Ad Science (IAS), a specialist in media quality, has announced an expansion of its Total Media Quality (TMQ) coverage for TikTok. This expansion into four new ad formats, including Search Ad Campaigns, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, GMV Max (US), and TikTok Lite (US) ensures IAS provides comprehensive coverage […]
Ahead of a summer of sport, Pepsi MAX has brought together football legends in a new film to celebrate the traditions, rituals and shared passion of fans beyond the 90 minutes. Following the launch of the Pepsi Football Nation platform, a multi-year global platform designed to bring football culture into everyday life for fans across […]
Video software provider Synamedia has announced the launch of GO Shorts as part of its expanded Synamedia Go OTT platform, introducing an alternative approach for operators to engage mobile-first, Gen Z audiences whilst retaining existing subscribers. An extension of the Synamedia Go platform, GO Shorts uses AI to transform an operator’s existing content library into a personalised, mobile-first, short-form experience. AI identifies and surfaces clips tailored to each user’s […]
The Center for Industry Self-Regulation’s Institute for Responsible Influence, an initiative dedicated to advancing transparency, accountability, and trust in the US creator economy, has announced the launch of its Responsible Influence Certification Programme. The programme equips creators with tools to meet truth-in-advertising standards and supports brands and agencies in partnering with creators in ways that […]