The advertising industry has a breaking news problem, according to WARC. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and broadcasters. Globally, newsbrand ad spend is forecast to fall to $32.3 billion (€28.5bn) this year, a 33.1 per cent decrease […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has announced an expansion of Social Optimisation for TikTok to include pre-bid Video Exclusion Lists. As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid Video Exclusion Lists across TikTok provides advertisers more control over their advertising […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of pre-bid video exclusion lists for TikTok – expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will allow advertisers to proactively avoid content they deem objectionable before their ads are […]
Vizrt, a specialist in real-time graphics and live production solutions for content creators, has partnered with Dubai-based blinx Media, a digital native storytelling hub in the MENA region, to launch a TikTok Live livestream with advanced extended reality (XR) graphics. This livestream, hosted by various media personalities and regional influencers, is the first instance of […]
A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.7 per cent this year to $1.15 trillion (€1.07tn), a downgrade of almost one percentage point (pp) from WARC’s November forecast due to growing market volatility. A further cut of 0.7pp has been applied […]
Vidmob, a provider of creative data solutions, and Objective Platform, a specialist in holistic marketing measurement, have announced a strategic partnership to bring creative data into Marketing Mix Modeling (MMM). By integrating Vidmob’s creative data into Objective Platform’s advanced MMM framework, brands can make more informed, data-driven decisions about both their media allocation and creative […]
TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, WARC Media reports that concern over TikTok’s possible ban in the US is creating uncertainty among advertisers and creators. Alex Brownsell, Head of Content, WARC Media, and author of the report, says: […]
BBC News Swahili has officially launched its TikTok channel. The channel aims to deliver journalism to Swahili-speaking audiences across Africa and beyond, by providing trusted news in an engaging format that resonates with audiences. The BBC News Swahili TikTok channel will feature a range of short-form videos in Swahili covering politics, culture, society as well […]
WTFN, one of Australia’s leading independent production and distribution groups (Bondi Vet, Space Invaders, Emergency), has announced that Empire Talent, initially established to represent television talent, has been rebranded and relaunched as Radar Talent. Radar Talent will sit under Radar, WTFN’s rapidly growing digital business, and will be a new-style agency focused on the representation […]
A Nine Lives Media production for ITV1, ITVX, STV and STV Player, TikTok: Murder Gone Viral launched in 2024 and is one of ITV’s highest rated documentaries . The true crime brand returns for a second season later this year and continues with more compelling murder cases, each of which went viral on the global social […]