Tinder and TikTok have announced a partnership that will see Double Date Island, Tinder’s flagship reality dating franchise, premiere its first full season on TikTok this summer.

The deal marks the first time in Europe that Tinder has partnered with a platform of TikTok’s scale, along with Studio 55, part of ITV Studios and digital content experts Cowshed Studios, to bring a full reality dating series to life.

Double Date Island sees pairs of best friends selected from all around the world as participants and brought together to go on double dates, meet other international pairs, and experience a getaway of spontaneous, pressure-free connections, all captured on camera. This summer, the show heads to Portugal, lands on TikTok and will feature adult participants with the content only available to 18+ on TikTok. Alongside the casting real people, selected talent will be joining the island as hosts, bringing their own energy to the adventure.

“This partnership is a genuine milestone. Double Date Island on TikTok isn’t just a distribution deal, it’s a shared statement about how two platforms committed to authentic, social-first experiences can come together responsibly to move culture forward. For us, this is a natural next step in bringing our communities more interactive entertainment,” commented Paolo Lorenzoni, VP Marketing EMEA, Tinder

“Creators are at the heart of how entertainment is discovered, shared and talked about on TikTok, and Double Date Island brings that energy to life in a fresh new way. We’re pleased to be the home for this season series, bringing a new creator-led entertainment format to young adults across Europe. It’s an exciting next step in how new formats can meet audiences where they watch, participate and connect with culture today,” said Kris Boger, Regional General Manager, UK, Ireland, Benelux – Business Solutions at TikTok

“Double Date Island is exactly the kind of format Studio 55 was built to create,  authentic people, genuine connections, and a production model designed for the platforms where young adults naturally connect. We’re proud to bring this to life with Tinder and TikTok,” added Will Scougal,  EVP Brand and Commercial Partnerships, ITV Studios

“Alongside the recently launched Say Goodbye to Hellos campaign, Double Date Island is another brilliant example of cultural marketing in action, and we’re excited to partner with Tinder again for it. Tinder has always been focused on shaping what’s next in modern dating culture, and as their EMEA media planning and buying agency, we’ve worked together to reimagine how the brand connects with audiences through media and partnerships”. Natalie Bell, CEO, EMEA, OMD. 

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Tags: itv, reality, tiktok, Tinder