Analysis of anonymised and aggregated O2 network data has revealed that activity across Tinder, Hinge, Bumble and Grindr consistently spikes whenever referees pause play for hydration breaks during FIFA World Cup 2026 matches, before dropping again as soon as the football gets back underway. During England’s victory over Mexico on July 6th, dating app traffic […]

Tinder and TikTok have announced a partnership that will see Double Date Island, Tinder’s flagship reality dating franchise, premiere its first full season on TikTok this summer. The deal marks the first time in Europe that Tinder has partnered with a platform of TikTok’s scale, along with Studio 55, part of ITV Studios and digital […]

Dating app Tinder and Channel 4 are teaming up for a new sponsorship deal with E4, which will see a range of idents airing 25 times per day across popular E4 titles from April 1st to June 30th. The new sponsorship highlights the power of connecting over a mutual passion for TV and film, particularly […]

UK adults spent more time online on desktop, smartphones or tablets in 2020 than comparable European countries according to Ofcom’s annual study into the nation’s online habits. Ofcom’s Online Nation 2021 delivers a snapshot of an unprecedented year, when communication, entertainment, culture, retail, work and education moved more online. UK adults spent more than three-and-a-half hours online […]