DAZN has reported that its DAZN48 creator initiative is delivering on its ambition to bring “authentic, creator-led storytelling to football fans around the world” during the FIFA World Cup 2026.

Since DAZN launched DAZN48 in April, the initiative has attracted thousands of applications from creators globally. From this pool, DAZN selected 48 creators, each representing a qualified nation for the tournament. Collectively, the group brings a combined audience of more than 6.4 million on TikTok and 3.8 million on Instagram, providing access to an engaged global fanbase.

This reach is already translating into strong performance. During the opening round of fixtures, creators’ videos generated over 16 million impressions, alongside 15 million video views and 700,000 engagements. And alongside creating content for social media, DAZN48 participants have developed content for the DAZN platform and been featured in DAZN’s broadcast coverage.

Quim Domenech, EVP Global Content and Editorial at DAZN, commented: “DAZN48 shows how powerful creators’ voices can be in connecting fans around the world. By working with creators who understand their communities, we are reaching audiences in a direct and meaningful way. The early results are very encouraging, both in terms of engagement and commercial impact, and we are only at the beginning of what this network can achieve.”

As the tournament progresses into the knockout stages, DAZN noted that the focus will be on scaling impact further, growing audience reach, and elevating creator voices.

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Tags: dazn, social media, World Cup