MIDiA Research has published Rebuilding TV in the creator era: UK video consumption and creation, a new report examining how the UK video market is undergoing a structural shift as content consumption and creation converge. The report finds that in Q4 2025, 41 per cent of UK consumers create content of any format, rising to […]
Research from Futuresource Consulting maps the global video creator population, their equipment decisions and the upgrade opportunity. The global online video content creator population reached 246 million in 2025 and is on track to grow to 267 million by 2030. That’s according to Futuresource Consulting’s Online Video Content Creator report, but the headline population growth […]
Research published by Ofcom reveals how people in the UK use, understand and feel about the media and online services they interact with in their daily lives. Ofcom’s annual Adults’ Media Use and Attitudes and Adults’ Media Lives research reports tracked trends in the nation’s media habits and online behaviours over the last 12 months. […]
DAZN, the sports streaming platform, has announced the launch of its new global influencer initiative, DAZN Playmakers – a programme designed to create a network of the next generation of sports storytellers and give fans access to additional sports content. DAZN Playmakers seeks to establish a global community of creators who share a passion for […]
Ozone, the digital advertising business, has announced 2025 as a landmark year of growth, driven by the continued scaling of its platform across markets and channels. In May, Ozone strengthened its positioning with the launch of its Audience Connection Platform, designed as an alternative – and complement – to the dominance of the major tech […]
Everyone wants to know the viral formula. What time to post. Which audio to use. How many hashtags. Whether caption length matters. Creators spend hours reverse-engineering posts that blew up trying to identify the one thing that made it happen. Here’s what most of that analysis misses entirely. Posts that go viral on Instagram almost […]
Pepsi MAX has announced the launch of Pepsi Football Nation, a global platform dedicated to football culture and celebrating fandom in all its expressions. At the centre of the platform are the players shaping modern football with Pepsi MAX boasting a global roster of talent. Eugene Willemsen, Chief Executive Officer, International Beverages at PepsiCo, commented: “For […]
Altman Solon has released its 7th Annual Global Sports Survey, Part 2: Unlocking the Full Value of Sports IP. As sports viewing continues to expand beyond live games to non-live formats, the study explores the revenue gap facing sports rights owners. The study makes three key predictions about how rights owners, streamers and legacy media should […]
VolleyVerse, a fan-focused, social-native platform designed to bridge this gap, has relaunched with an established community of 2.5 million followers and subscribers. VolleyVerse instantly becomes the largest independent volleyball platform in the world. A New Outlook: Athlete-Led and Fan-First Unlike traditional media outlets, VolleyVerse is athlete-led, offering a radical shift in how the sport is […]
Fox Entertainment has named Billy Parks head of Fox Creator Studios (FCS), a move aimed at accelerating the company’s expansion into creator-led content and digital storytelling. Parks will report to Rob Wade, CEO of Fox Entertainment. In the newly created role, Parks will lead the strategy and operations of FCS and focus on identifying high-growth […]