RJOY signs Southeast Asia partnerships
June 18, 2026
RJOY, RisingJoy’s new direct-to-consumer micro-entertainment streaming service, is now available to audiences in Southeast Asia.
Through new partnerships with Astro’s Sooka homegrown streaming service in Malaysia and IDN App in Indonesia signed at APOS in Bali this week, the launch brings RJOY’s footprint to four markets globally, following its recent debut on TikTok Minis in Japan and the US.
“Southeast Asia is one of the fastest-growing microdrama markets outside China, and the way to win here is local. Astro and IDN App bring the audience and the market expertise; we bring proven content and format know-how – and that combination is how we scale,” commented Cassandra Yang, CEO and Co-founder.
“We’re delighted to partner with RisingJoy whose substantial and sustainable access to microdrama will continue to grow Sooka’s audience and experience. This collaboration reflects Sooka’s commitment to expanding our content ecosystem with innovative, mobile-first formats that resonate with evolving viewing habits. By combining RisingJoy’s proven content expertise with our strong local reach and platform capabilities, we see significant potential to grow the microdrama category in Malaysia and deliver fresh, engaging entertainment experiences to our viewers,” added Agnes Rozario, Chief Content Officer, Astro.
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