ReelShort, the microdrama platform, and WWE, the sports entertainment giant, have announced a partnership to produce an original live-action microdrama. The collaboration brings together WWE’s iconic Superstars and global fanbase with ReelShort’s expertise in vertical storytelling to create an entertainment experience for audiences around the world. Together, the companies say they will introduce a new […]

RJOY, RisingJoy’s new direct-to-consumer micro-entertainment streaming service, is now available to audiences in Southeast Asia. Through new partnerships with Astro’s Sooka homegrown streaming service in Malaysia and IDN App in Indonesia signed at APOS in Bali this week, the launch brings RJOY’s footprint to four markets globally, following its recent debut on TikTok Minis in […]

RisingJoy has announced the launch of RJOY, its direct-to-consumer micro-entertainment streaming service, initially available to audiences in the US and Japan. The service launches via TikTok Minis, the in-app feature that allows users to access vertical content, placing RJOY directly in front of one of the world’s largest and most engaged mobile audiences. “RJOY is […]

The UK has emerged as Europe’s leading microdrama market, reaching 8.2 million monthly active users (MAUs) in 2025, according to analysis presented by Maria Rua Aguete, Head of Media and Entertainment at Omdia, at Conecta event in Mallorca. Microdramas are rapidly expanding beyond China and becoming one of the fastest-growing segments of the global media […]

Research from Omdia highlights a significant shift in mobile viewing habits in the US during 2025, with microdrama platforms experiencing substantial growth in engagement while traditional streaming services such as Netflix, HBO Max and Disney+ saw declines in daily mobile usage during the final quarter of the year. Speaking at the DTG Summit in London, […]

FRAPA, the Format Recognition and Protection Association, has announced early findings from its consultation with members and wider industry and how it plans to set out the direction the association is taking in response. Since welcoming André Renaud and Nick Smith as co-chairs of the FRAPA Management Board at MIPCOM in October 2025, alongside Richard Ager, […]

Great American Media has announced a micro drama development, distribution, and marketing partnership with Minivela, the vertical shorts platform created specifically for US Hispanic and Latin American audiences. The alliance will power the launch and expansion of Pure Flix Familia, a new Spanish-language and bilingual destination dedicated to faith- and family-centered storytelling, set to debut […]

AppsFlyer, the marketing cloud, has released the State of Subscriptions for Marketers 2026, an analysis of subscription trends across platforms, categories and geographies. The data reveals a clear shift in what consumers are paying for, how they are paying for it, and where in the world they are doing it. Short Drama (bite-sized serialised video […]

Banijay Productions Germany is expanding its work in the development of microdrama formats and has already produced its first project. The news was unveiled at Series Mania in Lille, where Banijay Entertainment presented its latest scripted slate. The as-yet-untitled project comprises of 28 episodes and features a cast of eight well-known German creators, with a […]

Digital i research into microdrama consumption on YouTube, presented by media consultant Beatrice Rossmanith at Series Mania Forum in Lille, reveals heavy engagement from women aged 35+ and significant under-viewing from men in all age groups. Digital i examined the demographic data of viewers to the official YouTube channels of popular microdrama apps DramaBox, ReelShort, […]