Research from Omdia highlights a significant shift in mobile viewing habits in the US during 2025, with microdrama platforms experiencing substantial growth in engagement while traditional streaming services such as Netflix, HBO Max and Disney+ saw declines in daily mobile usage during the final quarter of the year. Speaking at the DTG Summit in London, […]
FRAPA, the Format Recognition and Protection Association, has announced early findings from its consultation with members and wider industry and how it plans to set out the direction the association is taking in response. Since welcoming André Renaud and Nick Smith as co-chairs of the FRAPA Management Board at MIPCOM in October 2025, alongside Richard Ager, […]
Great American Media has announced a micro drama development, distribution, and marketing partnership with Minivela, the vertical shorts platform created specifically for US Hispanic and Latin American audiences. The alliance will power the launch and expansion of Pure Flix Familia, a new Spanish-language and bilingual destination dedicated to faith- and family-centered storytelling, set to debut […]
AppsFlyer, the marketing cloud, has released the State of Subscriptions for Marketers 2026, an analysis of subscription trends across platforms, categories and geographies. The data reveals a clear shift in what consumers are paying for, how they are paying for it, and where in the world they are doing it. Short Drama (bite-sized serialised video […]
Banijay Productions Germany is expanding its work in the development of microdrama formats and has already produced its first project. The news was unveiled at Series Mania in Lille, where Banijay Entertainment presented its latest scripted slate. The as-yet-untitled project comprises of 28 episodes and features a cast of eight well-known German creators, with a […]
Digital i research into microdrama consumption on YouTube, presented by media consultant Beatrice Rossmanith at Series Mania Forum in Lille, reveals heavy engagement from women aged 35+ and significant under-viewing from men in all age groups. Digital i examined the demographic data of viewers to the official YouTube channels of popular microdrama apps DramaBox, ReelShort, […]