DAZN partners with ADI Predictstreet
July 16, 2026
DAZN, the sports streaming platform, and ADI Predictstreet, FIFA’s Official Prediction Market Partner, have announced a partnership to develop and distribute regulated prediction market experiences for sports fans worldwide, powered by ADI Chain.
The parties will work together on an exclusive basis to build a new category of sports engagement, allowing eligible fans in licensed markets to make regulated predictions around live sporting events and other content while watching and engaging through DAZN.
The partnership will initially pursue opportunities across DAZN’s international footprint while placing a major strategic focus on the US.
ADI Chain, the Abu Dhabi-headquartered institutional blockchain platform, will provide the underlying infrastructure for the partnership, including secure digital settlement, stablecoin capabilities and a foundation for future digital innovation across DAZN’s ecosystem, including the introduction of a DAZN-branded stablecoin.
Shay Segev, CEO of DAZN Group, commented: “Prediction markets are becoming one of the most exciting and rapidly growing forms of digital fan engagement. This exclusive partnership combines ADI Predictstreet’s innovative regulated platform with DAZN’s global reach, premium rights and direct relationship with sports fans in more than 200 markets. Together, we have the opportunity to create an entirely new way for fans to participate in the sporting moments they care about most. The United States will be a major focus, and we intend to launch there as soon as the required regulatory framework and licences are in place.”
Dimitrios Psarrakis, CEO of ADI Predictstreet, said: “Prediction markets capture what fans truly believe, and there is no more powerful or immediate source of collective conviction than live sport. Our partnership with FIFA gives ADI Predictstreet a unique position at the heart of the world’s biggest sporting event. By partnering exclusively with DAZN, we can now combine that position with the reach and engagement of the world’s leading global sports platform. Our shared ambition is clear: to build the leading regulated sports prediction market experience globally, with the United States at the centre of our long-term strategy.”
Andrey Lazorenko, CEO of ADI Chain, added: “ADI Chain was built to bring regulated, institutional-grade digital infrastructure to consumer scale. Sport provides the most universal and emotionally powerful use case. Through DAZN and ADI Predictstreet, our blockchain and stablecoin rails can support real-time fan participation securely and seamlessly across global markets.”
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