For the first time, betting shop punters can bet in-play on full win markets on horseracing’s biggest betting event – next week’s Cheltenham Festival. Racecourse Media Group (RMG) and Playtech Sports have collaborated to ensure content from RMG’s 37 shareholder racecourses is now available for in-play betting in nearly 16,000 Self Service Betting Terminals (SSBTs) […]

The UK is addressing the complexities of gambling marketing regulations, with a focus on stronger consumer protection measures. Despite existing rules, the disparity between UK and European standards is evident and demands attention. Aligning with European regulations could potentially safeguard vulnerable populations and mitigate gambling-related harm. The topic of gambling marketing regulations has gained significant […]

Restrictions on betting ads are increasingly becoming “the norm” across Europe in response to public health concerns, according to a report from gambling charity GambleAware. But advertising was left out of a white paper on gambling regulation published by the previous government in 2023 and Labour has yet to specify its plans. GambleAware claims UK […]

Gambling advertising has become a prominent feature of modern media, appearing across television, radio, online platforms, and even sports events. The increasing prevalence of gambling advertisements raises an important question: Does gambling advertising work? To answer this, we need to delve into the effectiveness of these campaigns, their impact on consumer behaviour, and the broader […]

Poland is not among the countries with the highest levels of gambling, but Poles nonetheless enjoy this pastime. Numerous domestic and international casinos cater to players and provide thousands of games, substantial bonuses, and safe, easy payment processing. As much as 26 per cent of Poles are involved in betting and gaming despite heavy regulations […]

With Euro 2024 well underway, viewers are likely receiving a barrage of gambling advertisements across their TV and social media. Some of this year’s advertisements have been hilarious – like Paddy Power’s ‘England are my favourite’ ad. However, as we near the 70th anniversary of TV advertisements in Britain, it’s time to wonder: what was […]

Explore the intricate realm of online gambling and discover how you can improve your experience. This guide will help you understand the essentials, benefits and potential pitfalls of online gambling. Stay informed to make smarter decisions in your digital gaming journey. In the continuously evolving landscape of online gambling, it is crucial to stay informed […]

The Scottish Professional Football League (SPFL) has announced a sponsorship deal with betting company William Hill. Under the five-year deal, which begins at the start of season 2024/25, William Hill will become the title sponsor of all four SPFL divisions as well as the Official Betting Partner of the SPFL. This will see the four […]

The ongoing discourse around new casino legislation in the UK has caught the attention of many, particularly in the realm of digital sports betting. As the government moves forward with these changes, professionals in the digital media industry are keenly monitoring the developments. The implications of these legislative adjustments could have far-reaching effects on both […]

Netflix and chill? How about chill and ka-ching? According to a report by Exploding Topics on February 19th, the video streaming industry is forecasted to exceed $1.9 trillion by the year 2030. This statistics provides an overview of the streaming industry’s trajectory since it first became a thing and has been on a consistent upward […]