DAZN, the sports streaming platform, and ADI Predictstreet, FIFA’s Official Prediction Market Partner, have announced a partnership to develop and distribute regulated prediction market experiences for sports fans worldwide, powered by ADI Chain. The parties will work together on an exclusive basis to build a new category of sports engagement, allowing eligible fans in licensed […]
talkSPORT has named bet365 as its headline bookmaker partner for the station’s coverage of the FIFA World Cup. With the World Cup now underway, the partnership marks the beginning of a collaboration designed to connect football fans with every major talking point, match and moment throughout the tournament. To celebrate the partnership between bet365 and […]
DAZN, the sports streaming platform, has signed a deal with Polymarket to bring prediction trading to its users. Prediction markets enable people to buy and sell contracts based on the outcomes of sports, cultural moments, and many other events. The partnership with Polymarket aims to give DAZN users the ability to engage with these markets […]
The number of illegal streams of sports event in Britain has more than doubled to 3.6 billion in the past three years according to a report from The Campaign for Fairer Gambling (CFG). The CFG’s 2024-25 report also highlights that there is a symbiotic relationship between sports piracy and unlicensed gambling, with 89 per cent […]
Live television advertising has become a powerful force influencing gambling behaviours across Britain. During prime-time sports broadcasts, viewers are regularly exposed to a stream of betting promotions that blend seamlessly with the excitement of the match. These carefully timed advertisements create immediate opportunities for viewers to engage with online casino platforms or place sports bets […]
For the first time, betting shop punters can bet in-play on full win markets on horseracing’s biggest betting event – next week’s Cheltenham Festival. Racecourse Media Group (RMG) and Playtech Sports have collaborated to ensure content from RMG’s 37 shareholder racecourses is now available for in-play betting in nearly 16,000 Self Service Betting Terminals (SSBTs) […]
The UK is addressing the complexities of gambling marketing regulations, with a focus on stronger consumer protection measures. Despite existing rules, the disparity between UK and European standards is evident and demands attention. Aligning with European regulations could potentially safeguard vulnerable populations and mitigate gambling-related harm. The topic of gambling marketing regulations has gained significant […]
Restrictions on betting ads are increasingly becoming “the norm” across Europe in response to public health concerns, according to a report from gambling charity GambleAware. But advertising was left out of a white paper on gambling regulation published by the previous government in 2023 and Labour has yet to specify its plans. GambleAware claims UK […]
Gambling advertising has become a prominent feature of modern media, appearing across television, radio, online platforms, and even sports events. The increasing prevalence of gambling advertisements raises an important question: Does gambling advertising work? To answer this, we need to delve into the effectiveness of these campaigns, their impact on consumer behaviour, and the broader […]
Poland is not among the countries with the highest levels of gambling, but Poles nonetheless enjoy this pastime. Numerous domestic and international casinos cater to players and provide thousands of games, substantial bonuses, and safe, easy payment processing. As much as 26 per cent of Poles are involved in betting and gaming despite heavy regulations […]