Roku has partnered with Spaceback, a specialist in social CTV ad creative, to offer free use of Spaceback’s platform to advertisers running campaigns through Roku Ads Manager. This collaboration empowers brands to take videos from social platforms such as Instagram, TikTok, Facebook, X, and Pinterest and transform them into premium TV ads on the big […]
Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades. Still reigning with advertising revenue set to top $100 billion (€95.2bn) this year, and a global advertising audience of 2.2 billion, Facebook is both the most-populous and best-monetised social media platform in the world, according to a […]
Hub Entertainment Research has revealed its 2025 predictions for the media and streaming industry. The company says that 2024 has been eventful year for the sector with the launch of Prime Video’s ad-supported tier, streaming’s big moves in sports rights, the US Presidential election and more. Hub’s predictions for 2025: Long-term subscriptions are in “When […]
Nielsen and TikTok are teaming up to unlock a cross-media view of ad campaign performance inclusive of TikTok in the US. The new integration provides a holistic view of campaign performance across publishers and platforms, and for the first time, enables cross-media measurement so that advertisers and agencies can compare ad performance on TikTok across […]
A study from WARC, the specialists in marketing effectiveness, forecasts that global advertising spend is on course to grow 10.7 per cent this year to a total of $1.08 trillion (€1.71tn) – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9 per cent […]
A new thought paper has been released by WARC Advisory and entertainment platform TikTok. The power of connective media: Unlocking impact through personal and cultural relevance explores how brands can achieve positive business effects from focusing on relevance, and provides a framework for creating content and ads that are culturally and personally relevant to consumers […]
As digital platforms evolve, young people in the UK are finding new and diverse ways to engage in entertainment online. Ranging from streaming platforms and gaming to social media trends and sports betting, the digital landscape is packed with options. Understanding the current entertainment preferences and trends within different age groups helps us see what […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 million (€104.7m) in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike, AT&T and Michelob Ultra, benefited significantly from soaring social media […]
Channel 4 reports that is has trebled its YouTube full episode UK views in 2024 – driven by the likes of Untold, Hollyoaks, Murder Case: The Digital Detectives and Football Cops – leading the way in reaching digital natives on new platforms while building on its status as the fastest-growing streamer this year. Its social output […]
CreatorIQ, the enterprise influencer marketing platform, has released its fifth annual State of Creator Marketing Report. The fifth annual study underscores the rapid growth of creator marketing investment and maturity, with industry leaders allocating 57 per cent of their marketing budgets to creator marketing and spending 299 per cent more on creator marketing than organisations […]