IAS expands Media Quality measurement to TikTok
April 20, 2026
Integral Ad Science (IAS), a specialist in media quality, has announced an expansion of its Total Media Quality (TMQ) coverage for TikTok. This expansion into four new ad formats, including Search Ad Campaigns, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, GMV Max (US), and TikTok Lite (US) ensures IAS provides comprehensive coverage for media quality measurement on the platform.
IAS’s TMQ combines image, audio, and text to accurately classify content at scale, with video-level insights available. As TikTok continues to grow its global community of more than 1 billion users, IAS is empowering advertisers to maximizs their ad investments and achieve greater scale with confidence; leveraging media quality as an engine for growth, ensuring their messages reach highly engaged audiences and appear in safe and suitable environments across TikTok’s diverse and evolving formats.
“We are proud to expand our collaborative partnership with TikTok by offering trusted independent measurement for their most performant ad formats,” said Lisa Utzschneider, CEO of IAS. “By extending our Total Media Quality coverage across these new formats, we are providing advertisers with the transparency and granular insights they need to protect their brand equity, so they can use media quality signals to unlock greater performance across one of the world’s largest short-form video and creator platforms.”
This expansion further consolidates IAS’s global coverage on TikTok, offering optimisation and measurement. By leveraging IAS’s AI-driven multimedia technology, analysing video, audio, and text frame-by-frame, that provides the industry’s deepest content analysis informing trusted, independent pre-bid content block and allow-lists, combined with holistic performance measurement, advertisers can scale their TikTok presence globally.