DoubleVerify earns MRC accreditation for TikTok Video Viewability
April 23, 2026
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, becoming the first measurement vendor to receive the accreditation.
“We are proud to be the first measurement provider to achieve MRC accreditation for TikTok video viewability reporting,” commented Mark Zagorski, CEO of DoubleVerify. “As advertising investment continues to grow across video-centric social platforms like TikTok, independent verification plays a critical role in ensuring transparency and accountability. With accredited measurement informed by tens of trillions of historical ad transactions, advertisers can evaluate campaign effectiveness with greater confidence and ensure their media investments deliver real value.”
The accreditation covers DV’s direct measurement and reporting of video ads served to the TikTok mobile app, including impressions, viewable impressions and related viewability metrics, as well as sophisticated invalid traffic (SIVT) filtration. Already accredited for open web inventory, these metrics are now extended to TikTok campaigns, with reporting available through a dedicated dashboard within DV Pinnacle, the company’s unified service and analytics reporting platform.
“We congratulate DoubleVerify for extending their Video Viewability and SIVT accreditation to include measurement of TikTok traffic as well as continued accreditation of Property Level Ad Verification and Attention”, added George Ivie, MRC CEO. “This accreditation demonstrates DoubleVerify’s continued commitment to independent validation of compliance with industry standards.”
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