DoubleVerify, a software platform for digital media measurement, data, and analytics, today issued guidance in its Transparency Center to help advertisers navigate a rise in schemes designed to exploit ads.txt — the industry standard that enables publishers and platforms to publicly declare authorised digital inventory sellers. The DV Fraud Lab has identified more than 100 […]
DoubleVerify, the software platform for digital media measurement, data and analytics, has released its DV Global Insights: Trends in the Modern Streaming Landscape report offering an in-depth look at the state of streaming TV advertising in 2025. Drawing from DV’s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of AI-powered pre-bid controls for Google’s Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending their campaign reach on SPN inventory, beyond Google. Google’s SPN allows brands to scale their advertising across non-Google third-party […]
DoubleVerify, the software platform for digital media measurement, data and analytics, is deepening its commitment to keeping digital advertising free from exploitative and illegal content through a new partnership with the Internet Watch Foundation (IWF). The IWF operates globally to combat the spread of Child Sexual Abuse Material (CSAM) through the detection and identification of […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of pre-bid video exclusion lists for TikTok – expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will allow advertisers to proactively avoid content they deem objectionable before their ads are […]
FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech and digital media, has announced a strategic investment from DoubleVerify (DV), the software platform for digital media measurement, data and analytics. “This investment from DV marks a major milestone for our fund, reflecting the progress we’ve made since our inception,” commented Rich Ashton, Managing […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire Rockerbox, a specialist in marketing attribution, in a cash transaction valued at $85 million (€81.1m). Rockerbox’s unified marketing measurement platform provides actionable insights powered by Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing solutions. […]
DoubleVerify, a software platform for digital media measurement, data and analytics, announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of independent brand suitability and media performance tools. This release will allow advertisers to avoid content they deem unsuitable before their ads are served, enhancing […]
EDO, the TV outcomes company, and DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced a first-of-its-kind partnership to deliver AI-powered optimisation for Connected TV (CTV) advertising. Leveraging DV Scibids AI – DoubleVerify’s proprietary technology designed to maximise ad performance and cost efficiency across the world’s leading DSPs – the partnership […]
DoubleVerify (DV), the software platform for digital media measurement, data, and analytics, has announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. This innovative offering helps advertisers navigate the risks posed by low-quality, AI-generated content and protect their brand reputation online. According to DV’s 2024 Global Insights Trends Report, 54 […]