DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the launch of AI-powered pre-screen content controls on Meta Threads feed. The new capabilities enable advertisers to avoid content they deem unsuitable before ads are served, strengthening brand protection while improving campaign performance. This release builds on […]
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, becoming the first measurement vendor to receive the accreditation. “We are proud to be the first measurement provider to achieve MRC accreditation for TikTok video viewability reporting,” commented Mark […]
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the expansion of DV AI Verification to include DV’s AI SlopStopper for social. The new offering is designed to help advertisers navigate the growing challenges posed by low-quality, AI-generated content and safeguard brand reputation across social and video-centric environments. […]
DoubleVerify, the software platform to verify media quality, optimise advertising performance and prove campaign outcomes, has announced a partnership with Spectrum Reach to enhance transparency and performance across streaming TV campaigns. As part of the collaboration, Spectrum Reach has become the first partner to join DV’s Certified Transparent Streaming programme, reinforcing its commitment to secure, […]
DoubleVerify (DV), the software platform to verify media quality, optimize advertising performance and prove campaign outcomes, has announced DV Authentic Streaming TV, a major advancement in driving greater transparency, more brand-aligned media quality and better ad performance for connected TV (CTV) and streaming TV advertising. Launched at CES 2026, DV Authentic Streaming TV enables advertisers […]
DoubleVerify (DV), the media effectiveness platform platform, has released its 2025 Global Insights: How Consumers and Marketers Use Walled Gardens report that includes platform-level insights and examines how social media continues to shape digital advertising, news consumption and commerce. “The appeal of advertising across social media platforms lies in their ability to blend entertainment, community […]
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the expansion of the DV Authentic Attention product to TikTok. This marks the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform. “There is no doubt […]
DoubleVerify (DV), a software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and 60 per cent of respondents reported that inventory in news environments outperforms campaign baselines. The research highlights the opportunity that news presents for marketers looking for […]
DoubleVerify (DV), the software platform to verify media quality, optimise advertising performance and prove campaign outcomes, today announced the launch of new industry-first streaming TV offerings designed to give advertisers greater transparency, control and efficiency across their streaming TV investments. In addition, DV is leveraging unique, licensed IMDb data to fuel AI-driven classification of streaming […]
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced DV AI Verification, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. The launch marks a major step in DV’s broader investment in AI-focused technologies that enable advertisers […]