ITV and STV have announced that live coverage of Scotland’s World Cup Group C fixture against Morocco on June 19th drew a TV peak audience of 6 million viewers across ITV1, STV, ITVX and STV Player.

The match secured a commanding 81 per cent share of TV viewing at its peak. The game peaked with 1.2 million TV viewers in Scotland (on STV), making it the most-watched television event in Scotland since the Euro 2024 Semi-Final (July 10th 2024).

Scotland lost the game 1-0, with Morocco’s goal coming in just the second minute of the game. The Tartan Army will now face Brazil in their final group game, which kicks off at 11pm on June 24th on BBC One.

Additional, network data from BT reveals that streaming demand across BT’s broadband network soared, with a 544 per cent increase in peak traffic through ITVX compared with an average evening, as fans watched the game live.

Across the full 11pm–1am match window, BT also saw peak ITVX traffic rise by 219 per cent compared with the busiest five-minute period during an average week, showing how Scotland’s World Cup moments are increasingly driving major streaming spikes alongside traditional TV viewing.

In Scotland, Glasgow led the way as the city most engaged with the game, generating more than three times the ITVX traffic of Edinburgh, the next highest city. Dundee followed in third, ahead of Perth, Dunfermline, Aberdeen, Stirling and Inverness.

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Tags: bt, itv, morocco, scotland, STV, World Cup