ITVX hits 1bn streams in Q1
ITVX has achieved a record-breaking billion streams in a quarter for the first time. ITV’s flagship soaps Coronation Street and Emmerdale have had a strong start to the year, with 124 million streams on ITVX. Soap viewing is up +35 per cent on Q1 2024, off the back of strong storylines and making episodes available […]