Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has announced an initiative to expand its measurement of the YouTube content that people watch via TV sets. Barb has reported how people use a TV set to watch content on YouTube that’s distributed by TV companies since 2021. Working […]

An audience of 7.3 million tuned in to watch Magic Light Pictures’ animated special, Tiddler on BBC iPlayer and BBC One, according to BARB 28-day figures.  Premiering on Christmas Day on BBC One, Tiddler had the highest audience share for a Magic Light Pictures film since The Gruffalo in 2009. Tiddler is the latest animation to the multi-Oscar-nominated production company’s […]

Barb has announced its collaboration with MediaSense and Snowflake for the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry. Following the invitation to tender, which was issued in July 2024, and building on a prototype created in-house, Barb has appointed media advisors MediaSense to set […]

Barb, the UK organisation that compiles audience measurement and television ratings, has released data from its Establishment Survey showing that 20 million UK homes (68.3 per cent) had access to an SVoD service in Q4 2024. This is a slight dip from 20.1 million UK homes (68.8 per cent) in Q2. Barb has again shared […]

Barb, the audience measurement and television ratings organisation, has announced the commissioning of two prototypes and two new data sources for Barb Panel Plus, which extends Barb’s use of big data sets for integration with panel data. In May 2024, Barb issued an ITT for Barb Panel Plus, covering three components: Methodology – design of […]

The latest Barb viewing data shows that Gavin and Stacey: The Finale (which aired on BBC1 on Christmas Day) is at 20.9 million viewers after 28 days, whilst Wallace and Gromit: Vengeance Most Fowl (which also premiered on BBC1 on December 25th) has reached 21.6 million views after seeing a huge uplift with audiences, particularly […]

UKTV has reported that its digital first strategy has delivered “strong VoD growth” following the BBC Studios-owned broadcaster’s decision to unite its channels and streaming service under the U masterbrand and combine its previously separate linear and VoD divisions. In 2024, UKTV saw views to its free streaming service U grow by 34 per cent […]

Netflix was the most-watched TV service in the UK for three months last year, overtaking BBC1 for the first time. Outranking Britain’s most popular channel may not have been permanent, but it is a significant milestone in the rivalry between traditional broadcasters and global streamers. The BBC said it was “meaningless” to compare the entirety […]

Channel 5 has reported that its streaming service, My5, grew at its fastest ever rate in 2024 with Barb TV Viewing Minutes (TVM) for the service up a record 53 per cent versus 2023. This record level of growth was higher than any other PSB streaming service over 2024 (based on Barb TVM year-on-year growth […]

Over the Christmas period, 2.6 million fans tuned in to Gallagher Premiership Rugby, eclipsing last season’s Festive Fixtures then-record total of 1.8 million, accordin to Barb figures. Round 8 recorded the highest ever average audience on TNT Sports with cumulative peak audiences increasing by 44 per cent across the two festive rounds. Big Game 16, […]