Barb, the audience measurement and television ratings organisation, has released data from its Establishment Survey showing that 20.5 million UK homes (69.5 per cent) had access to a SVoD service in Q3 2025. This is a slight dip from 20.6 million UK homes in Q2 2025.

The service-level subscriptions data are as follows:

• Netflix: 17.6 million UK homes (59.5 per cent) had access to Netflix in Q3 2025, flat from Q2.
  • In Q3 2025, 35 per cent of Netflix homes were on its ad tier (an increase from 31 per cent in the previous quarter): 6.1 million UK homes (20.8 per cent), up from 5.5 million.
• Prime Video: 13.6 million UK homes (46 per cent) had access to Prime Video in Q3 2025, down slightly from 13.7 million in Q2.
  • Due to a different approach to moving homes to its ad tier, in Q3 2025, 87 per cent of Prime Video homes were on its ad tier, on a par with the previous quarter: 11.8 million UK homes (39.9 per cent), down from 12 million.
• Disney+: 7.5 million UK homes (25.4 per cent) had access to Disney+ in Q3 2025, down slightly from 7.6 million in Q2.
  • In Q3 2025, 30 per cent of Disney+ homes were on its ad tier (an increase from 28 per cent in the previous quarter): 2.3 million UK homes (7.6 per cent), up from 2.1 million.
• Paramount+: 3.3 million UK homes (11.1 per cent) had access to Paramount+ in Q3 2025, flat from Q2.
• Discovery+: 3.2 million UK homes (10.7 per cent) had access to Discovery+ in Q3 2025, up from 3 million in Q2.
• Apple TV+: 2.8 million UK homes (9.6 per cent) had access to Apple TV+ in Q3 2025, up slightly from 2.7 million in Q2.
• NOW: 2 million UK homes (6.8 per cent) had access to NOW in Q1, up slightly from 1.9 million in Q1.

Doug Whelpdale, Head of Insight at Barb, commented: “With overall SVoD subscriptions largely flat, it’s interesting to see continued growth for the ad tiers of Disney+ and Netflix. Compared to a year ago, the Disney+ ad tier has almost doubled in size, while that for Netflix has increased by 60 per cent. They are, respectively, just under and just over a third of subscribers to each service.”

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Categories: Articles, Consumer Behaviour, Premium, Research, VOD

Tags: BARB, Disney, netflix, paramount, Prime Video