Ampere’s latest sponsorship data shows that the number of women’s-only sponsorship deals across Europe’s top domestic leagues has increased by 53 per cent since the 2022/23 season, reaching 181 deals. Growth has been recorded in every major European league except France’s Première Ligue, signalling a broad-based shift in brand appetite. Key findings: The highest growth […]
Video podcasts are rapidly becoming a mainstream form of video entertainment, with one in five internet users now watching them on social platforms, according to Ampere Analysis. As platforms compete for viewing time, low-cost, long-form video podcasts are emerging as a key battleground, with YouTube leading the trend. Their speedy growth highlights the increasing strategic […]
Research from Ampere Analysis highlights the critical role local Originals have played in Netflix’s international success in penetrating new markets. Audiences worldwide continue to show a strong preference for locally produced content, and in 2025, 52 per cent of Netflix’s Original TV season releases were non-English-language. Breaking into majority territory for the first time, this […]
Research from Ampere Analysis shows that scripted TV commissioning in North America continued its recovery in 2025, with total commissions up 3 per cent year-on-year — marking the second consecutive year of growth. First-run scripted commissions grew even faster, rising 7 per cent year-on-year, underlining renewed momentum in the region as international commissioning volumes declined […]
Research from Ampere Analysis reveals that streaming platforms will spend $14.2 billion (€11.9bn) on sports rights in 2026, an increase of 7 per cent on the $13.2 billion spent in 2025. Prime Video is set to become the largest streaming investor in sports rights globally, overtaking DAZN for the first time, forecasts Ampere Analysis. Further […]
Global content investment will reach $255 billion (€218.2bn) in 2026, rising 2 per cent year-on-year, according to forecasts from Ampere Analysis. Growth continues to be driven by sustained investment from global streaming platforms, which are further increasing their share of content spend. While overall growth remains modest, this continued shift is widening the gap with […]
Research from Ampere Analysis shows that major studios and streaming platforms are accelerating their push into video game adaptations, with commissions increasing by an average of 30 per cent per year since 2019. While Hollywood’s most prominent players have already secured many of the most recognisable franchises, Ampere’s analysis finds that several high-potential game IPs […]
Research from Ampere Analysis shows that AVoD platforms recorded the fastest catalogue growth globally in 2025, outpacing SVoD services globally. Tubi has led the expansion, enjoying robust growth in the UK. Six of the 10 platforms with the fastest catalogue growth were free, ad-supported services, including Tubi UK (+99 per cent), Rakuten TV Ireland (+43 […]
Research from Ampere Analysis shows that nearly one-third of US streaming sign-ups occur between November and January, but long-term customer retention hinges on deal structure and perceived value, not promotions alone. Black Friday – the major shopping day after Thanksgiving in the US – is a significant driver of the festive spike, with eight of […]
Influencer videos are no longer just for younger internet users. Research from Ampere Analysis shows that half of 55-to-64-year-olds now watch influencer content every week. Overall, 70 per cent of internet users in the UK and the US watch influencer videos at least once a week, with total viewing up 18 per cent since Q1 […]