TV adaptations of video games are proving to be rocket fuel for player numbers. Research from Ampere Analysis reveals that screen spin-offs drive average player growth of almost 140 per cent – far higher than uplift from game-based activations alone. Prime Video’s Fallout series that launched in April 2024 saw the franchise’s monthly active users […]

A report by Ampere Analysis reveals that while global audiences are watching more South Korean content than ever, both international streaming platforms and local commissioners are producing fewer new TV titles. Local companies have struggled with rising production costs and the broader macroeconomic challenges, while international SVoDs are shifting their content strategy towards acquisitions and […]

The number of Scripted TV Originals ordered for production by the top six global streamers – Apple, Amazon, Disney+, HBO MAX, Netflix, Paramount+ – in the first half of 2025 fell by 24 per cent year-on-year, down from 318 first-run and renewed titles, to just 242, according to insight from Ampere Analysis. The drop reflects […]

Family films are playing an increasingly vital role in Hollywood’s box office success, according to a report from Ampere Analysis. In 2024, 33 per cent of US studio films that grossed over $100 million were family-oriented titles—up from just 20 per cent in 2022. With their significant spend on streaming, pay-TV, cinema visits, and other […]

Netflix not only has more original TV titles in its US catalogue than any other streaming platform, but analysis from Ampere’s Analytics – Advertising US data reveals that Netflix shows 12 per cent more ads per hour of original titles relative to its licensed titles. It’s only one of two streamers where ads in originals […]

Over 60 per cent of the global online population now watches ‘swiping’ short-form video content on platforms such as TikTok, YouTube Shorts and Instagram Reels every day, according to research from Ampere Analysis. Given the power of social media algorithms in predicting what content viewers will want to watch before they do, Ampere expects this […]

Spanish-language streamer ViX is expected to be the fastest-growing subscription streaming service in the Americas in 2025, according to forecasts from Ampere Analysis. The analyst firm predicts that the TelevisaUnivision-owned service will grow its subscriber base by 18 per cent this year, reaching 10.5 million paying customers in the Americas. This growth rate is expected […]

As subscription OTT services reach saturation in many mature markets, they are increasingly on the lookout for new opportunities to grow their subscriber base, reports Ampere Analysis. Towards the end of the 2010s,  APAC emerged as the new battleground for the global streamers. But with its latest deal, Netflix is now casting its eye on […]

Between April and June 2025, the volume of ads on Prime Video in the US increased by just over 50 per cent, according to data released by Ampere Analysis. The streaming service is now showing 4 to 6 minutes of commercials for every hour of content viewed. “Amazon’s ad load is now close to that of […]

Research from Ampere Analysis highlights the subscribing behaviour of people aged 18 to 34. These viewers pay more than other age groups for their content services but are more likely to churn if they fail to get the service they crave. The research found that of those thinking of leaving their SVoD service, over a […]