WWE content amassed over 300 million viewing hours on Netflix in H1 2025. following its January debut on the streaming platform, reports Ampere Analysis. Weekly flagship show WWE Raw has proven to be the biggest draw, building a consistent live audience that averaged 6.5 million viewing hours per broadcast. And Premium Live Event, WrestleMania 41,  […]

Combined spending on new sponsorship deals and renewals across the Premier League, La Liga, Serie A, Bundesliga and Ligue 1 has reached $1.1 billion (€0.94bn) only three months into the 2025/26 football season, according to analysis from Ampere Analysis. The report breaks down which sectors and brands are fuelling growth and where momentum is stalling. […]

AB InBev’s brands — including the likes of Budweiser, Corona and Stella Artois — will soon be advertised on Netflix following a global deal with the brewing giant. Ampere’s latest analysis shows that Netflix currently holds a tiny share of the ad contracts in this lucrative sector, a space historically dominated by Hulu and Warner […]

Insight from Ampere Analysis shows that US streaming platforms are increasingly sharing catalogues across platforms. In July 2025, 39 per cent of US titles (67,000 of 172,000) appeared on two or more services, compared with 13 per cent in the UK and 8 per cent in France over the same period. The high rate of […]

TV adaptations of video games are proving to be rocket fuel for player numbers. Research from Ampere Analysis reveals that screen spin-offs drive average player growth of almost 140 per cent – far higher than uplift from game-based activations alone. Prime Video’s Fallout series that launched in April 2024 saw the franchise’s monthly active users […]

A report by Ampere Analysis reveals that while global audiences are watching more South Korean content than ever, both international streaming platforms and local commissioners are producing fewer new TV titles. Local companies have struggled with rising production costs and the broader macroeconomic challenges, while international SVoDs are shifting their content strategy towards acquisitions and […]

The number of Scripted TV Originals ordered for production by the top six global streamers – Apple, Amazon, Disney+, HBO MAX, Netflix, Paramount+ – in the first half of 2025 fell by 24 per cent year-on-year, down from 318 first-run and renewed titles, to just 242, according to insight from Ampere Analysis. The drop reflects […]

Family films are playing an increasingly vital role in Hollywood’s box office success, according to a report from Ampere Analysis. In 2024, 33 per cent of US studio films that grossed over $100 million were family-oriented titles—up from just 20 per cent in 2022. With their significant spend on streaming, pay-TV, cinema visits, and other […]

Netflix not only has more original TV titles in its US catalogue than any other streaming platform, but analysis from Ampere’s Analytics – Advertising US data reveals that Netflix shows 12 per cent more ads per hour of original titles relative to its licensed titles. It’s only one of two streamers where ads in originals […]

Over 60 per cent of the global online population now watches ‘swiping’ short-form video content on platforms such as TikTok, YouTube Shorts and Instagram Reels every day, according to research from Ampere Analysis. Given the power of social media algorithms in predicting what content viewers will want to watch before they do, Ampere expects this […]