With a steady flow of content, Sesame Street is a mainstay of children’s entertainment. Despite its global success, its future looked uncertain when Warner Bros Discovery chose not to renew its deal with the Sesame Workshop. Netflix stepped in to give Sesame Street a new global home and, according to research from Ampere Analysis, the […]

More than one in 10 internet users have watched drama episodes lasting 10 minutes or less on social media, according to research from Ampere Analysis. The firm’s annual global survey of over 100,000 consumers shows ‘micro-dramas’ and ‘mini-dramas’ gaining traction on social media, with YouTube and TikTok the leading destinations. As younger audiences spend more […]

A report from Ampere Analysis has found that announced game-to-anime commissions jumped 137 per cent year-on-year in 2024, overtaking comics to become the third-largest source of adaptations. With anime’s strong and growing appeal among gamers, video content producers are maximising game universes to reach established anime viewers and convert gaming audiences into new fans. As […]

WWE content amassed over 300 million viewing hours on Netflix in H1 2025. following its January debut on the streaming platform, reports Ampere Analysis. Weekly flagship show WWE Raw has proven to be the biggest draw, building a consistent live audience that averaged 6.5 million viewing hours per broadcast. And Premium Live Event, WrestleMania 41,  […]

Combined spending on new sponsorship deals and renewals across the Premier League, La Liga, Serie A, Bundesliga and Ligue 1 has reached $1.1 billion (€0.94bn) only three months into the 2025/26 football season, according to analysis from Ampere Analysis. The report breaks down which sectors and brands are fuelling growth and where momentum is stalling. […]

AB InBev’s brands — including the likes of Budweiser, Corona and Stella Artois — will soon be advertised on Netflix following a global deal with the brewing giant. Ampere’s latest analysis shows that Netflix currently holds a tiny share of the ad contracts in this lucrative sector, a space historically dominated by Hulu and Warner […]

Insight from Ampere Analysis shows that US streaming platforms are increasingly sharing catalogues across platforms. In July 2025, 39 per cent of US titles (67,000 of 172,000) appeared on two or more services, compared with 13 per cent in the UK and 8 per cent in France over the same period. The high rate of […]

TV adaptations of video games are proving to be rocket fuel for player numbers. Research from Ampere Analysis reveals that screen spin-offs drive average player growth of almost 140 per cent – far higher than uplift from game-based activations alone. Prime Video’s Fallout series that launched in April 2024 saw the franchise’s monthly active users […]

A report by Ampere Analysis reveals that while global audiences are watching more South Korean content than ever, both international streaming platforms and local commissioners are producing fewer new TV titles. Local companies have struggled with rising production costs and the broader macroeconomic challenges, while international SVoDs are shifting their content strategy towards acquisitions and […]

The number of Scripted TV Originals ordered for production by the top six global streamers – Apple, Amazon, Disney+, HBO MAX, Netflix, Paramount+ – in the first half of 2025 fell by 24 per cent year-on-year, down from 318 first-run and renewed titles, to just 242, according to insight from Ampere Analysis. The drop reflects […]