Advanced Television

Ampere Analysis

Research: Streaming revenue overtakes public TV in Europe

Research from Ampere Analysis shows that total revenues from paid streaming services (including subscriptions and advertising) surpassed public TV revenue (from taxes, licence fees and advertising) in Europe for the first time in 2024. Streaming has enjoyed strong growth in Europe, with Ampere predicting a 37 per cent increase in revenue to reach €38.4 billion […]

March 4, 2025

Research: Smart TV viewing time soars

Research by Ampere Analysis shows that among 18- 64-year-old Internet users, Smart TVs are now the predominant device for consuming content in the US. Time spent watching content on Smart TVs has increased by 27 per cent since Q1 2021. This means almost one-third (31 per cent) of viewing time among Internet users is via […]

February 24, 2025

Forecast: Streamers to spend $12.5bn on sports rights in 2025

Streamers will account for a fifth of global sports rights spend in 2025 according to Ampere Analysis sports media rights data. Their combined spend on sports rights is forecast to reach $12.5 billion (€11.9bn) this year. Much of this growth is driven by the expanding sports budgets of Netflix and Amazon, however, sports streaming platform […]

February 17, 2025

Analysis: Western Europe leads Crime & Thriller production

Western Europe hit a record volume of Crime & Thriller production orders from leading global streaming platforms in 2024, reaching 94 titles. That’s equivalent to a 43 per cent share of all commissions by major streamers in the genre, more than the North American (NAM) and Asia Pacific (APAC) regions combined. The main beneficiary has […]

February 14, 2025

Forecast: Netflix in Australia’s top 3 ad-supported streamers by 2027

Forecasts from Ampere Analysis predict that Netflix is set to become the third-largest ad-supported streaming service in Australia by 2027. Ampere expects that the global streamer will generate north of A$150 million (€90.2m) in advertising revenue in Australia in 2027. Broadcaster-run streaming services 7Plus and 9Now will be the only professional streaming services to earn […]

February 13, 2025

Forecast: Streamers to lead global content spend in 2025

Forecasts from Ampere Analysis predict that global content spend will increase by just 0.4 per cent year-on-year to reach $248 billion (€239.7bn) in 2025. This follows a 2 per cent growth in content investment in 2024 driven by increased ad spend on the US Presidential Election, the Paris Olympics, and the resolution of the 2023 […]

February 4, 2025

Forecast: Global streaming subs to surpass 2bn by 2029

With paid streaming totalling 1.8 billion subscriptions today, Ampere Analysis predicts over 2 billion subs will be taken up globally by 2029. This milestone will be achieved by combining US streaming giants’ international expansion and success at minimising password sharing. Further key highlights from the analysis:  The milestone will come less than a decade after […]

December 9, 2024

Analysis: Top 6 content providers account for 51% of spend

While recent market challenges have impacted the TV and Film production landscape, spending across the top six global content providers (Disney, Warner Bros Discovery, Paramount, Netflix, Comcast and Google) has grown since the pandemic. Ampere’s latest intelligence shows that spending across these groups will reach a new high in 2024 and account for 51 per […]

October 29, 2024

Analysis: Nubank bundle boosts Max subs in Brazil

Following the launch of Warner Bros Discovery’s (WBD) Max streaming service across Latin America in Q1 2024 (replacing HBO Max) the service saw a notable jump in subscribers. But while the overall region saw growth of 2.8 million subscribers year-over-year (13 per cent) in Q2, Ampere Analysis reports that one country in particular has emerged […]

October 25, 2024

Research: NFL seasons grow vMPVD sign-ups

The NFL accounts for 44 per cent of the entire sports broadcast rights spend in the US. The money is well spent with a 77 per cent boost to customer sign-up for Virtual Multichannel Video Programming Distributors (vMPVDs) carrying channels with NFL rights. The findings from Ampere Analysis look at the impact NFL has on […]

October 7, 2024