Nearly four in 10 (38 per cent) of YouTube’s global monthly active users now watch more traditional TV and film content on the platform. Documentaries, TV shows and films are included in the top five most-watched content types on YouTube, according to consumer research by Ampere Analysis. YouTube has the largest active user base of […]
More than half (55 per cent) of US studio movies took 90 days or more to hit subscription streaming platforms in 2024, according to research by Ampere Analysis. The 90-day new normal for big-budget films reflects studios’ revived strategy of encouraging US audiences back to cinemas by delaying movie releases on streaming. With box office […]
A new pilot study from ScreenSkills and 4Skills, conducted by Ampere Analysis, has provided a detailed look at the British Screen Industry’s off-screen workforce, enabling ScreenSkills to develop the talent and expertise required to build an inclusive and adaptable workforce for the UK screen industry. Forming part of ScreenSkills’ 5 year strategic plan, this first […]
Analysis from Ampere has revealed that the European women’s football leagues continue to be undervalued, despite the growing popularity of the sport. With fans, TV audiences, and the willingness to pay for Europe’s women’s leagues increasing, their current rights valuation, which stands at approximately 0.5 per cent of the value of the men’s leagues, looks […]
A report from Ampere Analysis reveals the importance of South Korean content to Netflix globally, which accounts for 85 (or 17 per cent) of the top 500 most popular non-US shows and films on the streaming platform. Since 2023, South Korean content has been second only to US content for total viewing hours recorded, according […]
The AVMSD Directive could be reopened in 2026, and is the subject of a Netflix appeal in Belgium, but it is being implemented in 14 countries, according to French public funding organisation CNC. All implementations are similar to the voluntary French regulation which became the first to be enacted in 2020. Revealed at Series Mania […]
According to Ampere’s Consumer data, more viewers than ever now trust the personalised suggestions offered by streaming platforms rather than the traditional favourite – recommendations from friends and family. Among global Internet users, 26 per cent now rely on streamers’ algorithm picks to decide what TV and film to watch, versus 23 per cent who […]
As it reaches its 75th season, Formula 1 is enjoying impressive initial sponsorship growth of 10 per cent versus 2024 as cryptocurrency and SAS/software players compete to support teams, reports Ampere Analysis. The popularity of Netflix’s Drive to Survive series is partly responsible for the growth in profits for another year. Trackside, a flurry of […]
More than two-thirds of the top 100 most popular movies and TV shows in 2024 were based on existing ideas and intellectual property (IP) according to data from Ampere Analysis. With their proven track record of attracting and retaining audiences, pre-established franchises are the cornerstone of entertainment success, leveraging existing ideas to create opportunities for […]
Research from Ampere Analysis shows that total revenues from paid streaming services (including subscriptions and advertising) surpassed public TV revenue (from taxes, licence fees and advertising) in Europe for the first time in 2024. Streaming has enjoyed strong growth in Europe, with Ampere predicting a 37 per cent increase in revenue to reach €38.4 billion […]