Streaming audiences are waiting longer than ever for the return of Original shows. According to new research from Ampere Analysis, the average gap between seasons of Scripted Originals has almost doubled from 12 months in 2020 to 21 months in 2025. While audiences remain loyal to hit titles such as Severance (Apple TV) and Wednesday […]

Ampere Analysis has announced the acquisition of PlumResearch, a specialist in global streaming audience analytics. Founded in 2015 and based in Warsaw, Poland, PlumResearch’s 20-strong team provides streaming audience measurement and analytics through large-scale audience panels. Operating across more than 75 markets, it delivers granular, real-world viewership data at scale through its Showlabs solution. Plum’s […]

Research from Ampere Analysis reveals that KPop Demon Hunters was the most popular movie on subscription streaming platforms in 2025, and the most watched film of all time on Netflix, surpassing 1 billion viewing hours. The streamer has delivered cultural phenomena before, but as a family-friendly movie, KPop Demon Hunters is one of the first […]

Research from Ampere Analysis shows that subscription streamers accounted for around half of Scripted Spanish-language TV commissions in key markets in 2025, underlining their leading role in Scripted content across Spain and Latin America. In 2025, Spanish accounted for 23 per cent of all non-English-language commissions from global streamers, with Netflix and Prime Video being […]

Debut data from Ampere’s new Streaming Advertising Analytics service (US) shows that major streamers are using different strategies for ad delivery for movies and TV series. Movies deliver longer, uninterrupted viewing, while episodic TV supports higher ad frequency through natural breakpoints and binge viewing. The findings highlight how platforms are matching ad delivery with content […]

HBO Max reached 1.5 million UK subscribers within its first five days after launching on March 26th, based on scaled estimates of sign-ups and service activations from Ampere Analysis’s SVoD Economics dataset. This initial surge reflects strong early adoption, with further significant growth expected beyond this period, particularly driven by TNT Sports content on HBO […]

Streaming subscription revenue surpassed $150 billion (€130.4bn) for the first time in 2025, according to research from Ampere Analysis. While international expansion remains an important driver of the market, platforms are increasingly focusing on monetisation through price increases and the rollout of ad-supported tiers, particularly in mature markets. As ad-free subscriber numbers stabilise, hybrid subscription […]

Research from Ampere Analysis shows that HBO Max has the largest bundling footprint among streaming services across 20 major global markets. The regional picture varies, with Disney+ driving more partnerships in North America and Netflix in Western Europe. HBO Max’s footprint is particularly strong in Central and South America and Central and Eastern Europe. The […]

Ampere’s latest sponsorship data shows that the number of women’s-only sponsorship deals across Europe’s top domestic leagues has increased by 53 per cent since the 2022/23 season, reaching 181 deals. Growth has been recorded in every major European league except France’s Première Ligue, signalling a broad-based shift in brand appetite. Key findings: The highest growth […]

Video podcasts are rapidly becoming a mainstream form of video entertainment, with one in five internet users now watching them on social platforms, according to Ampere Analysis. As platforms compete for viewing time, low-cost, long-form video podcasts are emerging as a key battleground, with YouTube leading the trend. Their speedy growth highlights the increasing strategic […]