The FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The data set used for this report is one of the largest available on the usage and monetisation of professional, rights-managed ad-supported video content worldwide and is based on aggregated advertising data […]
Vibe.co, the ad platform bringing hyper-targeting to connected TV (CTV) for performance marketers, has closed $50 million (€42.6m) in Series B financing led by Hedosophia, an early investor of Spotify, Uber and Airbnb. The financing also includes participation from previous backers including Elaia and Singular; in addition to Revolut CEO Nik Storonsky’s fund QuantumLight; Supercell […]
Publica by IAS, the Connected TV ad server for publishers and smart TV manufacturers, has announced the next phase of its multi-year global partnership with Samsung Ads, the advertising division of Samsung Electronics. Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetising video […]
Uber Advertising has announced the launch of JourneyTV Presents, delivering an enhanced in-ride entertainment experience in partnership with a roster of content partners to Uber riders on the move. JourneyTV Presents further enhance the JourneyTV tablet experience – providing riders with a wide variety of curated and relevant content, while giving publishers and advertisers more […]
AppsFlyer, a specialaist in marketing measurement, has announced the launch of its Self-Reporting Network (SRN) integration with Roku. The collaboration enables advertisers to measure, optimise and scale their streaming campaigns across the Roku platform with greater precision and transparency. The integration spans the full breadth of the Roku platform, including Roku Ads Manager, endemic placements […]
Adlook, the self-driving, AI-powered, outcomes-focused brand growth platform, has announced its integration with smartclip, RTL Group’s adtech business and a provider of adtech solutions across Europe. This cooperation enables advertisers and agencies partnering with Adlook to activate campaigns across smartclip’s Connected TV (CTV), Addressable TV (ATV), and digital video inventory in Europe. By combining Adlook’s […]
Picnic, a specialist in Inventory Intelligence dedicated to driving a higher-quality ad-funded web, has announced a partnership with Happydemics, a cross-channel brand lift solution. This collaboration will provide clients with brand lift studies that demonstrate the measurable impact of running campaigns on premium inventory curated through Picnic’s PIQ data platform. As advertising budgets face increasing […]
ID5, the identity provider for digital advertising, has published its 2025 State of Digital Identity Report, spotlighting the diverse approaches industry players are taking to evolve their addressability strategies. Based on insights from 250 global respondents, including advertisers, publishers, and technology vendors, the report demonstrates how agile adaptation is overcoming increasingly complex fragmentation. Future of […]
A fifth of US adults now regularly get their news from TikTok, up from just 3 per cent in 2020, reports Pew Research. During that span, no social media platform studied by the research centre has experienced faster growth in news consumption, a TikTok is primarily known for short-form video sharing and is especially popular […]
Advertisers facing a shifting economy are sharpening their focus according to IAB’s 2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth. Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected, leading IAB […]