Samsung Ads, the advanced TV advertising division of Samsung Electronics, has integrated with Amazon Publisher Cloud. The integration enables advertisers to join the Smart TV footprint of Samsung Ads with Amazon’s shopping, streaming, and browsing signals to plan and activate signal-enhanced campaigns through Amazon Ads. Powered by Amazon Publisher Cloud (APC), a solution built on […]
Nexxen, the advertising technology platform, has announced a collaboration in Australia with Fox’s AVoD platform Tubi. The initiative gives advertisers access to Tubi’s inventory through the Nexxen Supply Side Platform (SSP), opening new opportunities to engage Australia’s growing base of streaming audiences. Tubi Australia’s viewer hours have grown 50 per cent since shifting its sales […]
HardScope, the Creator Media platform built to power talent growth while onboarding brands into the new world of Creator Media at scale, has gone live. The launch arrives at a critical tipping point in the media landscape. While youth audiences spend the vast majority (nearly 70 per cent) of their screen time with creator-driven platforms, […]
The new Christmas advert from Intermarché, the French supermarket chain, has achieved an ‘exceptional’ 5.0 Stars with leading creative effectiveness platform System1 – the highest score for a French advert since testing began. System1’s Star Rating measures an advert’s long-term brand-building potential based on the audience’s emotional response, with a score of 5.0 or above […]
JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, has announced that veteran marketing leader Jeff Fagel has joined the company as Chief Marketing Officer. Additionally, Oksana Korsakova, who has led JamLoop’s marketing efforts since 2023, has been named Chief Operating Officer. Built for national scale and local precision, JamLoop helps local businesses, […]
TripleLift, the creative SSP, has announced a significant expansion into the dynamic Southern European market through preferred partnerships with top digital marketing agencies: Amazing Agency in Spain and Witailer in Italy. The expansion, which significantly enhances the company’s footprint in one of Europe’s fastest-growing ad markets, will be overseen by Prune Nouvion, TripleLift’s France Country […]
AppsFlyer has released its annual analysis of mobile app trends, revealing how AI shaped both consumer behaviour and marketing strategy in 2025. GenAI adoption accelerated across the app ecosystem, with installs up 16 per cent and category spend reaching $824 million (€707.9m) across iOS and Android. GenAI apps ranked among the fastest-growing categories of the […]
Mike Shaw, Director, EMEA Ad Sales at Roku, and Richard Halton, Managing Director at Roku UK, have shared their TV advertising industry predictions for 2026. The pair foresee more thoughtful personalisation, Connected TV (CTV) evolving into a true commerce engine, and a more transparent and accountable advertising ecosystem. “In 2026, success in the broadcast and […]
A study from WARC has found that global advertising spend is now on course to close out 2025 with growth of 8.9 per cent to $1.19 trillion (€1.6tn), an upgrade of 1.5 percentage points (pp) from WARC’s September forecast due to strong results from Big Tech platforms and a muted impact on global trade from […]
Universal Ads, which enables brands to create, buy and measure ads across premium video, has announced that another round of third-party publishers has joined the Universal Audience Network in the US, bringing the total to more than 20 and giving brands new ways to reach qualified audiences at scale, all in one place. The new […]