A quarter of people say they’ll buy their Christmas gifts on TikTok Shop this year, according to data from Kantar, jumping to 45 per cent of 16-34 year olds. TikTok Shop launched in the UK four years ago. Lynne Deason, head of creative excellence at Kantar, commented: “The media and retail landscape is much more […]
Roku has unveiled the Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ad capabilities, enabling them to build new and more integrated performance solutions that help advertisers launch, optimise and measure campaigns. The Roku Ads API allows developers […]
ID5, the ID provider for digital advertising, has announced the acquisition of TrueData, a US-based identity graph company. ID5, a specialist in the alternative ID space, has built a strong foothold in the US, where the majority of its clients and revenue originate. By bringing in TrueData’s graph, the company is expanding its operations in […]
System1 has introduced Test Your Ad Competitive Edge, an open creative effectiveness database of more than 100,000 ads that gives brands a competitive advantage through a real-time view of their category and inspiration from creative. The relaunched product builds on System1’s proprietary Premium database, which has been developed and expanded over the past six years. Advertisers […]
Channel 4 Sales has secured national diamond, jewellery and watch retailer Beaverbrooks as the official sponsor of its Festive Entertainment programming across Channel 4 and UKTV. The partnership, running through November and December 2025, sees Beaverbrooks aligning with holiday season programming including drama Dear Father Christmas (W/T) plus Kirstie’s Christmas Craft and Snowtrain at Christmas, alongside festive […]
AdLib, provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, has announced a strategic partnership with Curated.Media, an intelligent software enabling multi-platform curation for programmatic media buyers. Together, the companies are tackling programmatic fragmentation from both sides of the transaction, removing barriers to entry and helping agencies achieve better […]
Orange 142, a division of Direct Digital Holdings, a digital marketing agency for mid-market brands and agencies, and ReachTV, the streaming television network of live sports and lifestyle for 50+ million travelers per month, has announced a partnership that combines the data-driven scale of ReachTV’s travel media network with Orange 142’s media planning, buying, and […]
Outra, a UK provider of household-level data for insight and marketing activation, has announced a strategic integration with LightBoxTV, the Total TV planning and workflow platform. This partnership introduces a new layer of geographic and life-stage intelligence to TV planning, enabling advertisers to deliver campaigns that are both targeted and locally relevant. Outra’s household-level data […]
Ozone, the digital advertising business, has announced the immediate appointment of Tom Harrison as Senior Director of Growth, a newly created role to drive platform presence and strategic partnerships – rooted in technology and data – with agency and advertiser clients. Harrison brings 18 years of agency expertise to Ozone, mostly recently serving as Head […]
UK advertising spend is expected to increase by 7.3 per cent to a total of £12 billion (€13.6bn) in the final quarter of this year, according to the Advertising Association/WARC Expenditure Report. The forecasts also show that total ad spend is set to rise by 8.2 per cent to £46 billion during 2025 as a […]