RAAS LAB, the AI-driven platform for digital advertising, has announced a partnership with The Trade Desk, a global player in demand-side advertising technology. RAAS LAB’s strategic AI intelligence can now be accessed programmatically via The Trade Desk’s platform. The integration will enable brands and agencies to make transparent, impression-level decisions instantly, interpreting the tone, sentiment, […]
Ampere’s latest sponsorship data shows that the number of women’s-only sponsorship deals across Europe’s top domestic leagues has increased by 53 per cent since the 2022/23 season, reaching 181 deals. Growth has been recorded in every major European league except France’s Première Ligue, signalling a broad-based shift in brand appetite. Key findings: The highest growth […]
Sky Media has announced eBay as the headline partner of Saturday Night Live UK, backing the British debut of NBC’s celebrated late night comedy showcase. The partnership with Sky Media will focus on eBay Live, the interactive shopping experience from eBay. The partnership spans eBay Live-branded idents (2 x 15” and 2 x 5”) created […]
BetWright has entered into a sponsorship partnership with Sky Sports Racing. As part of the agreement, BetWright sponsor idents will appear during Sky Sports Racing’s live UK racing coverage, positioning the brand alongside one of the leading horse racing broadcasters serving audiences across the UK and Ireland. Sky Sports Racing delivers live coverage from a […]
ShowHeroes, an independent provider of CTV and digital video solutions, has announced the acquisition of Traffective, a Munich-based programmatic monetisation platform specialising in full-page monetisation and display advertising. Together, the combined entity reaches close to 2,000 publisher partners, generates more than 25 billion ad impressions and represents cross-channel advertising volumes exceeding €10 million per month. […]
Movistar Plus, the Spanish pay-TV platform, has commenced rolling out mandatory advertising before access to several television channels, extending a system that now requires viewers to watch an advert before entering the live broadcast of networks from the Atresmedia group. The measure forms part of a broader strategy by the platform to increase the presence […]
Comscore, a specialist in measuring and analysing consumer behaviours, and Yahoo DSP have announced a partnership to enhance political advertising effectiveness in the US across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to support political activation partners, including MiQ’s dedicated political division, enabling agencies and campaigns to operationalise […]
After launching the Netflix Ads Suite in 2025, the streamer is adding new ways for brands to buy and measure ads on the platform. Advertisers will now be able to tap into new targeting capabilities, better manage how often ads appear across streamers, and reach specific audiences at scale via the ad-supported plan. Starting in […]
The Coalition for Innovative Media Measurement (CIMM) and 4As has released findings from a joint study, co-sponsored by Kochava, Nielsen, and TechEdge, examining how major US advertisers evaluate and prioritise media measurement across today’s increasingly complex TV and video ecosystem. Authored by Sarah Mansfield, Alice Sylvester and Leslie Wood, the study finds that while advertisers have unprecedented access […]
A newfound accuracy in audience targeting characterises the digital media industry in 2026. In the British television and streaming industry, the days of haphazard subscriber acquisition are over. The strategic aim for big platforms has changed from volume to value as the market becomes saturated. Executives now prioritise keeping the most lucrative audience groups and […]