ShowHeroes, a specialist in sustainable and innovative digital video and CTV solutions, has announced a strategic partnership with Titan OS, the Barcelona-based technology, entertainment and advertising company, to bring retail data-powered CTV campaigns to market across the UK Germany and Brazil. Under the agreement, ShowHeroes becomes Titan OS’s strategic partner for Retail Media activations in […]
The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable. This transition has prompted a debate about what counts as television in 2025 – and whether TV advertising should be defined by format, device or media owner. WARC’s Global Ad […]
Samba TV, a specialist in AI-driven media intelligence, has announced its partnership with MediaTek, a supplier of smart TV chipsets, to launch Samba AI with MiraAware, an edge-based AI solution that brings real-time, contextual intelligence directly to connected TVs (CTV). The new technology gives TV manufacturers, platforms, and advertisers real-time, privacy-safe intelligence about what’s happening […]
French broadcaster TF1 is launching a new micropayment model on its TF1+ streaming platform, offering its viewers more choice beyond watching traditional advertising. For micropayments of between €0.69 and €0.99, viewers will be given options to watch shows ad-free, gain early access to TV episodes and movies, and unlock exclusive bonus content tied to major […]
TiVo Platform Technologies, a wholly owned subsidiary of entertainment technology company Xperi, has announced that the company’s independent media platform, which includes the TiVo OS for Smart TVs and the TiVo One cross-screen advertising platform, has achieved a number of major growth milestones that show strong momentum and increased consumer and industry adoption and support. […]
Ozone, the digital advertising business, has announced the addition of CNN’s audience to its Audience Connection Platform. As a global news organisation for more than four decades, CNN creates connections between its audiences and brands, ensuring a premium space for advertisers and a commitment to quality journalism, noted Ozone. Digital data firm Comscore notes that […]
Comscore, a specialist in measuring and analysing consumer behaviours, has announced the launch of its AI-powered Data Partner Network, a new initiative that enables third-party data providers to convert their ID-based datasets into scalable, privacy-centric audiences using Proximic by Comscore’s proprietary AI predictive technology. This Network is designed to unlock the full value of partner […]
Over the last few years, the rise of multiscreen viewing, consumers watching content across television, mobile devices, and tablets simultaneously, has catalysed a profound shift in how brands, particularly those in the gambling sector, connect with audiences around the world. This transformation offers both a challenge and an opportunity: navigating traditional broadcast restrictions while capitalising […]
Charities can now test the effectiveness of their ad campaigns for free using AI as part of a new initiative launched today by creative data provider DAIVID to mark International Charity Day (September 5th). Non-profit organisations – or agencies working on their behalf – will receive complimentary access to DAIVID’s advanced AI-powered creative testing solution, […]
DAZN, the sports streaming platform, has announced a partnership with The Trade Desk, the advertising technology player, to innovate DAZN’s platform for advertisers across Europe through enhanced targeting capabilities and connectivity to DAZN’s premium inventory. DAZN is leveraging European Unified ID (EUID) to enable advertisers to transact on addressable inventory with precision. Additionally, OpenPath will […]