AdTech firm, Frodoh has announced the appointment of Chirag Bhatia as National Sales Head. In this role, Bhatia will spearhead Frodoh’s nationwide sales strategy, strengthen client relationships, and drive business expansion across all regions of India. His appointment comes at a time when Frodoh is scaling rapidly, seeking to enhance its market presence and innovate […]
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JioStar, in collaboration with Nielsen, has announced the findings of its Cross-Screen Measurement Study, conducted during TATA IPL 2025. The study, spanning five brands, revealed insights into how audiences engage with live sports across Linear TV (LTV), Connect TV (CTV) and Mobile. The study analysed campaigns across a number of categories such as carbonated beverages, consumer […]
Data from DAIVID suggests that the new HFSS (high in fat, salt or sugar) rules are taking a bite out of Christmas ads. This year’s festive campaigns are 24 per cent less likely to make festive shoppers’ mouths water than in 2024 – a clear sign the new restrictions on advertising less healthy food and […]
Channel 4 Sales has been appointed as an advertising sales partner in the UK and Ireland for the Great Network, owned by Narrative Entertainment, the independent free-to-air broadcaster. The multi-year partnership, kicking off in January 2026, expands Channel 4 Sales’ scale, bringing the Great channels into its portfolio. Channel 4 Sales replaces Sky Media and […]
TripleLift, the Creative SSP, has announced an expansion of its Programmatic Pause Ads solution. The expansion includes new publisher supply integrations and strategic product features designed to make high-impact formats immediately accessible and highly performant for all advertisers. The latest wave of US publishers to participate in Pause Ads includes Xumo and Plex among others, […]
Comcast Advertising, the advertising division of Comcast, has released the findings from its latest Streaming TV Uncovered survey. The study looks at how marketers across the UK, France, Germany, Italy and Spain are approaching their budgets and media priorities for the next twelve months. It signals a mood of cautious optimism, with brands remaining alert […]
Xperi, an entertainment technology company that invents, develops and delivers technologies that enable extraordinary experiences, has announced that Matt Milne has been appointed to the position of President of TiVo Ads, in addition to his duties as the company’s Chief Revenue Officer. TiVo Ads is made up of a mix of Xperi executives and new […]
Seedtag, the neuro-contextual advertising company, has revealed the results of a neuroscience study, conducted in partnership with Professor Moran Cerf, a neuroscientist at Columbia University. The research shows that Neuro-Contextual ads deliver 3.5x higher neural engagement than non-contextual ads – and 30 per cent higher than standard IAB contextual ads. Amid a backdrop of traditional […]
According to Worldpanel by Numerator’s latest Entertainment on Demand (EoD) report, women’s sport continued to garner attention with European audiences between July and September 2025. In Great Britain, England’s victories in the UEFA European Cup and Rugby World Cup meant that 60 per cent of sports viewers watched women’s games; in France, this was even higher […]