Advertisers facing a shifting economy are sharpening their focus according to IAB’s 2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth. Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected, leading IAB […]
A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is now on course to grow 7.4 per cent this year to $1.17 trillion (€1.45tn), a marked upgrade of 1.2 percentage points (pp) from WARC’s June forecast due to a strong second quarter performance. A further rise of 8.1 per cent […]
LG Ad Solutions has announced the launch of Social Sync powered by Spaceback in the UK, a creative solution powered by Spaceback that allows brands to transform their digital and social content into Connected TV (CTV) ads. The partnership was announced earlier this year at NewFronts in the US but is now available globally. “Social […]
Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum impact, through a new partnership between AdGreetz, the ad-tech/martech personalisation platform, and creative data provider DAIVID. The collaboration utilises AdGreetz’s video generator, BizGreetz AI, which empowers SMBs to produce ads in minutes (in 31 languages with AI-activated voice […]
WunderKIND Ads, a specialist in non-intrusive, user-first ad experiences, has unveiled details of its successful Connected TV (CTV) campaign in the US for Zales, a jewellery brand, powered by WunderKIND Ads and conducted in partnership with media agency Connect at Publicis Media, Xumo, the streaming platform joint venture between Comcast and Charter Communications. The national […]
Zoom Media, a UK provider of health and fitness digital media, has announced a partnership with 1Rebel, a boutique fitness brand in the UK, marking the first step in Zoom Media’s drive to collaborate with boutique studios nationwide. The partnership will see Zoom Media deploy itsdigital advertising platform across 1Rebel’s London fitness studios, delivering targeted […]
Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the data and analytics company. The findings come from Media Reactions 2025, Kantar’s annual global study of the media landscape based on interviews with 21,000+ consumers and around 1,000 senior marketers. Media Reactions ranks ad platforms based on consumers’ and marketers’ […]
Sky Media, the advertising arm of Sky, has extended its partnership with Regit, the UK’s digital garage. This is following strong demand and high return rates across the automotive and insurance advertisers. The collaboration combines Regit’s unique insight into the UK’s car owners with Sky Media’s advanced targeting solutions. Together they have proven particularly successful […]
The living room screen—not so long ago just a place for streaming sitcoms or reruns—has been quietly picking up a new identity: a gateway for interactive gaming. Online slots, in particular, seem to be nudging other formats aside, picking up speed when it comes to new gadgets and platforms. It’s not just mindless spinning and […]
From its CONMEBOL hub in Buenos Aires, Mediapro is partneering with TGI Sport in the implementation of new, virtual advertising technology. TGI Sport, specialist in technology solutions for sporting media outlets, has developed software capable of inserting digital adverts in areas at stadia such as LED signs or even the pitch itself which are only […]