Infra.tv, a TV advertising technology company, has announced the rebranding of its subsidiary TheViewPoint as Upstream, marking a strategic shift from legacy SSP technology to innovative direct sales automation solutions for CTV publishers. Upstream joins its sister companies, Tatari and Vault, in the shared mission of modernizing infrastructure for TV Advertising. TheViewPoint was acquired by […]
Netflix has entered a new ad-funded era. Subscription fees still provide the bulk of its revenue with ad revenue accounting for just 3 per cent of its total full-year earnings, but the streaming platform’s ad tier has evolved from experimental offerings to a primary engine for platform growth. According to WARC forecasts, the company is […]
System1, the Creative Effectiveness Platform, has revealed the top-performing advertising campaigns from the 2026 Winter Olympics, with emotional storytelling, consistent brand execution and inspiring narratives of perseverance emerging as the strongest drivers of effectiveness. With more than 100,000 ads, System1’s Test Your Ad Competitive Edge platform is a large database of emotional response norms. Its Star Rating […]
Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, a global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, to deliver highly accurate measurement metrics for digital out-of-home (DOOH) campaigns. This partnership will unlock advertiser-grade brand lift measurement within the Vistar ecosystem, measuring DOOH’s impact on […]
Data reveals that while in-game advertising during the Six Nations has delivered a considerable increase in online engagement for brands, the audience reaction hasn’t always been as positive. According to research from adtech firm Quantcast measuring engagement across the open internet, Samsung recorded a 13 per cent increase in engagement, while Virgin Atlantic saw an […]
Cineverse has announced the acquisition of IndiCue, an advertising technology company, in a deal worth up to $40 million (€33.7m). The acquisition integrates IndiCue’s advertising and monetisation capabilities directly into Cineverse’s Matchpoint platform, enabling Cineverse to operate a unified system spanning content preparation, distribution, monetisation, reporting, and real-time performance optimisation across FAST, AVoD, Connected TV (CTV), […]
Global data released to mark World Radio Day 2026 [February 13th] by the World Radio Alliance and egta, the international trade body of multiplatform TV and audio businesses, reveals that radio reaches nine out of 10 people weekly, and commands the highest trust of any medium. The data shows the following findings: Radio reaches more […]
Hasbro Entertainment, Hasbro’s content arm leveraging Hasbro’s brands and IP across film, television, animation and digital, and Animaj, a kids media company backed by strategic investor HarbourView Equity Partners, have announced the launch of LUMEE, a new venture that unites their digital advertising inventory and insights to power advertising sales and brand partnerships. LUMEE is […]
Hellmann’s Meal Diamond campaign has emerged as the most impactful Super Bowl LX ad online, according to data compiled by Quantcast. The adtech firm tracked engagement across the open internet, which includes news sites and blogs. and – from this – identified the top five performing Super Bowl ad campaigns. Hellmann’s ad, starring Andy Samberg […]
Amazon Ads announced a new agentic AI tool, Creative Agent, that is says “empowers UK advertisers to easily create professional-quality ads for campaigns”. Within Creative Studio, advertisers can now click ‘chat’ to access a conversational, AI-powered creative partner that conducts product and audience research, brainstorms ideas, develops creative concepts in storyboard format, and produces video […]