Ahead of CES 2026 in January, NBCUniversal has unveiled a suite of new technology and data products that it says pushes “the boundaries of media innovation – leveraging the company’s longstanding legacy of innovation to lead the industry into its next century”. NBCUniversal’s latest product suite – including LIVE Total Impact, Performance Insights Hub, and AI-powered Contextual […]
Channel 4 Sales has secured dairy company Lactalis as the sponsor of Channel 4’s food programming, as well as UKTV’s ‘Cooking Inspiration’ strand. The deal will see Lactalis brands Président and Galbani sponsor Channel 4’s range of food programming across Channel 4, More 4, E4 and Channel 4 Streaming, plus food content on U&Dave, U&W […]
Xumo, a streaming platform joint venture between Comcast and Charter Communications, has released a report that highlights the power of connected TV (CTV) home screen ads to drive measurable business impact for advertisers. Prime Real Estate: Why the Home Screen is a Winning Address for Advertisers, provides survey data, a case study and best practices […]
DoubleVerify (DV), the media effectiveness platform platform, has released its 2025 Global Insights: How Consumers and Marketers Use Walled Gardens report that includes platform-level insights and examines how social media continues to shape digital advertising, news consumption and commerce. “The appeal of advertising across social media platforms lies in their ability to blend entertainment, community […]
Ad spending in the UK is predicted to grow 5.5 per cent in 2026, according to ad spend provider Guideline. Q1 spending is expected to grow 6 per cent, with the Olympics and an improving economy helping to boost spending. The Olympics and World Cup will also help offset linear declines, with linear contracting just 2.6 […]
Despite strong growth in ad-supported streaming, the Finnish streaming market declines in the autumn of 2025, reports Mediavision. Total paid subscriptions decline by 2 per cent year-over-year, driven mainly by a ten per cent drop in fully paid, ad-free subscriptions. Ad-supported subscriptions grew by 18 per cent over the same period, but this shift in […]
Samsung Ads, the advanced TV advertising division of Samsung Electronics, has integrated with Amazon Publisher Cloud. The integration enables advertisers to join the Smart TV footprint of Samsung Ads with Amazon’s shopping, streaming, and browsing signals to plan and activate signal-enhanced campaigns through Amazon Ads. Powered by Amazon Publisher Cloud (APC), a solution built on […]
Nexxen, the advertising technology platform, has announced a collaboration in Australia with Fox’s AVoD platform Tubi. The initiative gives advertisers access to Tubi’s inventory through the Nexxen Supply Side Platform (SSP), opening new opportunities to engage Australia’s growing base of streaming audiences. Tubi Australia’s viewer hours have grown 50 per cent since shifting its sales […]
HardScope, the Creator Media platform built to power talent growth while onboarding brands into the new world of Creator Media at scale, has gone live. The launch arrives at a critical tipping point in the media landscape. While youth audiences spend the vast majority (nearly 70 per cent) of their screen time with creator-driven platforms, […]
The new Christmas advert from Intermarché, the French supermarket chain, has achieved an ‘exceptional’ 5.0 Stars with leading creative effectiveness platform System1 – the highest score for a French advert since testing began. System1’s Star Rating measures an advert’s long-term brand-building potential based on the audience’s emotional response, with a score of 5.0 or above […]