Channel 4 has appointed Lisa Nash as Director of Brand & Content Marketing. Currently Global Brand Director at Deliveroo, Nash joins in the New Year to lead the development and delivery of brand strategy and content marketing across Channel 4, working in partnership with the Director of Media & Effectiveness. Nash will oversee all brand […]
DoubleVerify (DV), a software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and 60 per cent of respondents reported that inventory in news environments outperforms campaign baselines. The research highlights the opportunity that news presents for marketers looking for […]
Adform, the media buying platform, has announced the next step in its partnership with Spotify. The direct integration of Adform into the Spotify Ad Exchange makes it easier and more effective for advertisers to reach and engage Spotify fans at scale. With the market projected to reach $43 billion this year, this partnership is poised […]
AdTech firm, Frodoh has announced the appointment of Chirag Bhatia as National Sales Head. In this role, Bhatia will spearhead Frodoh’s nationwide sales strategy, strengthen client relationships, and drive business expansion across all regions of India. His appointment comes at a time when Frodoh is scaling rapidly, seeking to enhance its market presence and innovate […]
Browse the facts on Advanced Television’s impressive print and online portfolio, and discover how our commercial partners reach an engaged and valuable audience. Read or download the 2026 Media Pack here.
JioStar, in collaboration with Nielsen, has announced the findings of its Cross-Screen Measurement Study, conducted during TATA IPL 2025. The study, spanning five brands, revealed insights into how audiences engage with live sports across Linear TV (LTV), Connect TV (CTV) and Mobile. The study analysed campaigns across a number of categories such as carbonated beverages, consumer […]
Data from DAIVID suggests that the new HFSS (high in fat, salt or sugar) rules are taking a bite out of Christmas ads. This year’s festive campaigns are 24 per cent less likely to make festive shoppers’ mouths water than in 2024 – a clear sign the new restrictions on advertising less healthy food and […]
Channel 4 Sales has been appointed as an advertising sales partner in the UK and Ireland for the Great Network, owned by Narrative Entertainment, the independent free-to-air broadcaster. The multi-year partnership, kicking off in January 2026, expands Channel 4 Sales’ scale, bringing the Great channels into its portfolio. Channel 4 Sales replaces Sky Media and […]
TripleLift, the Creative SSP, has announced an expansion of its Programmatic Pause Ads solution. The expansion includes new publisher supply integrations and strategic product features designed to make high-impact formats immediately accessible and highly performant for all advertisers. The latest wave of US publishers to participate in Pause Ads includes Xumo and Plex among others, […]
Comcast Advertising, the advertising division of Comcast, has released the findings from its latest Streaming TV Uncovered survey. The study looks at how marketers across the UK, France, Germany, Italy and Spain are approaching their budgets and media priorities for the next twelve months. It signals a mood of cautious optimism, with brands remaining alert […]