Betwright sponsors Sky Sports Racing
March 9, 2026
BetWright has entered into a sponsorship partnership with Sky Sports Racing. As part of the agreement, BetWright sponsor idents will appear during Sky Sports Racing’s live UK racing coverage, positioning the brand alongside one of the leading horse racing broadcasters serving audiences across the UK and Ireland.
Sky Sports Racing delivers live coverage from a number of prominent racecourses across the UK, France, the US and other major international racing jurisdictions. The channel provides daily programming that includes expert analysis, race previews and reviews.
Chris Dilley, Sales Director of Sky Sports Racing, commented: “It’s fantastic to welcome BetWright as a sponsor partner to Sky Sports Racing. We look forward to working with the team and growing the profile of the brand as we continue to deliver top class coverage and engagement with a loyal and passionate betting audience.”
David Matthews, CEO of BetWright, added: “Horse racing is at the heart of British sport, so partnering with Sky Sports Racing is a natural fit for BetWright. Their coverage brings the sport to life for fans every day, and we’re excited to align our brand with a broadcaster that shares our passion for racing. As we continue to grow, partnerships like this help us move in the ‘Wright direction’, connecting BetWright with racing audiences across the UK and Ireland.”
The agreement adds to BetWright’s growing footprint within the UK sports market following several recent sponsorship deals. The UK-licensed online betting and gaming platform launched in December 2024.
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