Parks Associates’ research from its Streaming Video Tracker examines the impact of creator-driven media on the video ecosystem and the importance of social video for streaming services looking to capture these millions of viewers. The research reveals platforms such as YouTube, TikTok, and Twitch are now central to US consumers’ TV experiences, creating new opportunities for […]
BBC News Pidgin has officially launched its TikTok channel, which aims to deliver high-quality journalism to Pidgin-speaking audiences across Africa and beyond. The BBC News Pidgin TikTok channel features a range of short-form videos in Pidgin covering politics, culture, society as well as science, health and technology. The service currently reaches around 800,000 people weekly […]
Connected TV consumption continues to surge in Spain, significantly reshaping viewing habits, according to Barlovento Comunicación’s July 2025 report. SVoD platforms remain the market leader in penetration, while AVoD/FAST models are also showing solid growth. The report highlights 34.9 million exclusive monthly Connected TV viewers, including 15.3 million daily unique viewers and 3.8 million who […]
The July 2025 edition of the Multidevice OTT Barometer, compiled by Barlovento Comunicación, confirms the consolidation of Spain’s VoD ecosystem. With a population reach of 96.7 per cent among adults over 18, monthly OTT consumption now totals 37.7 million unique users, while daily access stands at 33.5 million. On average, each user accesses 6.1 different […]
DoubleVerify, a software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into […]
The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22 per cent) of all media budgets, and forecasts global search advertising spend to reach $248.6 billion this year, rising to $265.5 billion in […]
Little Dot Studios, an All3Media company, has appointed Steph Fernandes as its new Head of Social Creative, Entertainment. Reporting into James Loveridge, Co-Managing Director – Agency, Fernandes will shape social work for Little Dot Studios’ entertainment clients (including Netflix UK, NBCUniversal, Prime Video UK and Warner Bros Discovery), steering social storytelling. Fernandes joins Little Dot […]
Sabio Holdings, an LA-based ad-tech company specialising in helping brands reach, engage, and validate streaming TV audiences, has announced that its Creator TV FAST channel is now available on Amazon Fire TV Channels. “Fire TV Channels has built a distinctive experience that showcases high-quality content across many genres,” said Joe Ochoa, Co-Founder and General Manager […]
The global entertainment & media (E&M) industry edged towards $3 trillion (€2.55tn) in revenue in 2024 and is forecast to hit $3.5 trillion in 2029 as advertising spend surges across platforms, according to PwC’s Annual Global Entertainment & Media Outlook 2025-29. The E&M industry is projected to grow at a compound annual growth rate (CAGR) […]
S4C has reported that viewing hours across its digital platforms are at an all-time high. In its 2024-25 Annual Report the Welsh broadcaster saw a 7 per cent increase in viewing across Clic and iPlayer since last year, with 14 per cent of all S4C viewing now taking place across Clic, iPlayer and YouTube. S4C’s […]