YouTube is now the dominant hub of family attention in the US. According to the eighth installment of the Precise Advertiser Report: Kids (PARK) from Precise TV, the contextual video ad tech platform driving business outcomes for brands, 78 per cent of Gen Alpha children aged 2 to 12 use YouTube, eclipsing VoD services (72 per […]

LG Ad Solutions has announced the launch of Social Sync powered by Spaceback in the UK, a creative solution powered by Spaceback that allows brands to transform their digital and social content into Connected TV (CTV) ads. The partnership was announced earlier this year at NewFronts in the US but is now available globally. “Social […]

Arcade, the management company behind the social media personalities The Sidemen, has announced a seven-figure strategic investment from talent- and IP-led group Lumina Media to accelerate its expansion across EMEA. Founded in 2021 by Jordan Schwarzenberger, Sam Uwins and Aaron O’Neill, Arcade has set its sights on becoming a prevalent creator-first platform that offers creative […]

TikTok and La Liga, the Spanish football league, have announced the renewal of their partnership agreement, maintaining the platform’s role as a priority partner for innovation in digital content for the competition. The renewal of the agreement will see La Liga continue to offer exclusive content designed specifically for TikTok’s ecosystem – including key moments […]

Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its third annual Precise Advertiser Report: Teens & Youth (PARTY), a report analysing input from a proprietary panel of US teens aged 13-17 and their parents. A cross-generational teen panel spanning late Gen Z and early Gen Alpha (Gen Z/A), […]

Remember playing by the rules, chasing every trend, and still feeling like you’re shouting into a void? That game is over. A seismic shift is happening. The focus has moved from placating invisible systems to captivating real people. It’s about building a digital hearth where your crowd gathers not just to watch, but to connect […]

Despite economic pressures, lifestyle spending remains a core part of UK consumer behaviour. While nearly a quarter of adults find it difficult to get by financially, emerging data suggests that Brits still want to spend money to fuel their lifestyle. A study by Aqua reveals that 80 per cent of Brits agree that their lifestyle […]

Swedes spend 100 minutes per day watching online video, with half of that time being dedicated to ad-funded content – placing Sweden firmly at the top in the Nordics in both total video consumption and ad-funded viewing, reports Mediavision. Platforms such as YouTube, TikTok and TV4 Play account for a significant share of viewing. “Ad-funded […]

The Cox Mobile survey, Connecting the Digital Dots: Online Habits and Safety Concerns Across Three Generations, uncovers that US teens have faced a range of online security issues over the past year. Those threats include exposure to inappropriate content, privacy violations, cybersecurity threats, online predators and cyberbullying. While more than one-quarter of teens report feeling […]

Parks Associates’ research from its Streaming Video Tracker examines the impact of creator-driven media on the video ecosystem and the importance of social video for streaming services looking to capture these millions of viewers. The research reveals platforms such as YouTube, TikTok, and Twitch are now central to US consumers’ TV experiences, creating new opportunities for […]