The US cable industry is delivering economic benefits nationwide, generating $568.7 billion (€487.9bn) in total economic output and supporting 1.3 million jobs across the country, according to a report commissioned by NCTA – The Internet & Television Association and conducted by Chmura Economics & Analytics. Additional findings in the study, Investing In America 2024: The […]
The Red Roses qualifying for the Women’s Rugby World Cup final has driven significant online engagement. Data from Adtech firm Quantcast shows that online engagement levels have grown 40 per cent during the tournament so far, compared with the same length of time the month before. To put it into perspective, the Women’s Six Nations […]
A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is now on course to grow 7.4 per cent this year to $1.17 trillion (€1.45tn), a marked upgrade of 1.2 percentage points (pp) from WARC’s June forecast due to a strong second quarter performance. A further rise of 8.1 per cent […]
According to data from 5G Americas and Omdia, global 5G connections climbed past 2.6 billion in Q2 2025 — a 37 per cent year-over-year surge – and are projected to reach nearly 9 billion by 2030, representing 60 percent of all wireless connections worldwide. In parallel, global cellular data consumption grew by 15 per cent […]
China’s space infrastructure is expanding rapidly, supported by commercial and private enterprises, as well as technological advancements in Artificial Intelligence (AI), analytics, quantum computing, and 6G research. These developments are tightly integrated with China’s ambitious plans to deliver next-generation connectivity solutions. According to intelligence firm ABI Research, China’s Serviceable Addressable Market (SAM) for satellite D2C subscription services […]
In the first half of 2025, a new wave of geopolitically motivated cyber activity swept across Europe, the Middle East, and Africa (EMEA). According to NetScout’s DDoS Threat Intelligence Report, hacktivists launched more than 8 million distributed denial-of-service (DDoS) attacks globally in H1 2025, with the majority of these attacks targeting EMEA. Looking at the […]
Parks Associates has announced a new white paper, A Guide to Connectivity Innovations in Multifamily Housing, in partnership with Cox Communities, with research showing that nearly one in five multifamily residents with home internet in the US reported receiving gigabit or faster download speeds. The research explores key connectivity options available for multifamily properties, including legacy bulk […]
Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the data and analytics company. The findings come from Media Reactions 2025, Kantar’s annual global study of the media landscape based on interviews with 21,000+ consumers and around 1,000 senior marketers. Media Reactions ranks ad platforms based on consumers’ and marketers’ […]
Data from research firm Roy Morgan shows streaming video service HBO Max, which launched in Australia on March 31st (then known as just ‘Max’), has captured an audience of 851,000 Australians aged 14+ in its first full quarter online (April – June 2025). A look at the broader market for SVoD shows 17.6 million Australians […]
Annual TV shipments are projected to see minimal growth over the next five years, but the ultra large segment (80 inches and above) is expected to increase by 44 per cent from 2025 to 2029, representing a CAGR of 10 per cent, according to analysis from Omdia’s quarterly TV Sets Market Tracker. Falling prices of […]