iSpot, the cross-platform TV ad measurement company, has released findings from its analysis of US linear advertising in Q3 2025, offering a macro view of the marketplace. The findings, which includes analysis of 1.7 trillion verified household TV ad impressions, shows how TV advertising remained steady YoY, with a small uptick in spend as reach […]
A study by global tech strategists Juniper Research has found that global satellite provider revenue from fixed satellite broadband will increase from $10 billion in 2025 to $20 billion (€17.1bn) in 2030. This revenue growth will be enabled by rapid investment in Low Earth Orbit (LEO) technology, which allows satellite providers to improve the latency […]
Combined spending on new sponsorship deals and renewals across the Premier League, La Liga, Serie A, Bundesliga and Ligue 1 has reached $1.1 billion (€0.94bn) only three months into the 2025/26 football season, according to analysis from Ampere Analysis. The report breaks down which sectors and brands are fuelling growth and where momentum is stalling. […]
AB InBev’s brands — including the likes of Budweiser, Corona and Stella Artois — will soon be advertised on Netflix following a global deal with the brewing giant. Ampere’s latest analysis shows that Netflix currently holds a tiny share of the ad contracts in this lucrative sector, a space historically dominated by Hulu and Warner […]
Parks Associates’ Consumer Insights Dashboard: Tech Ecosystem Dashboard study reveals 51 per cent of US internet households report owning a smart speaker and/or display. Among those households that purchased or received a new smart speaker in the past six months, 60 per cent chose an Amazon-branded device, 18 per cent chose a Google product, and […]
The total telecom services revenue in Vietnam is expected to increase at a compound annual growth rate (CAGR) of 2.6 per cent during 2024-2029, led by growth in mobile data and fixed broadband segments, reports GlobalData, the data and analytics company. GlobalData’s Vietnam Telecom Operators Country Intelligence Report reveals that the mobile voice service revenue […]
A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) advertising: While marketers are prioritising top-of-the-funnel brand building objectives for their CTV campaigns, in practice, many are employing targeting tactics better suited to reaching smaller audience segments with precision. Current reliance on user- and audience-based targeting is […]
The Subscription Economy Market: 2025-2030 study from tech strategists Juniper Research predicts that the subscription economy will grow by 67 per cent over the next five years; from $722 billion (€614bn) in 2025. The research identified digital video services as the leading subscription category; accounting for over 33 per cent of global subscription spend by […]
China’s telecom and pay-TV services revenue is predicted to grow, albeit at a modest compound annual growth rate (CAGR) of 0.5 per cent, from $471 billion (€400.7bn) in 2024 to $483 billion in 2029 with broad-based declines in mobile voice service revenues offsetting expected gains in mobile data segment, according to forecasts from GlobalData, the […]
Advertisers facing a shifting economy are sharpening their focus according to IAB’s 2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth. Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected, leading IAB […]