Allied Market Research (AMR) estimate thats the Direct-2-Device (D2D) satellite market will by 32.7 per cent CAGR from 2025 to 2034, and take a market currently valued at some $2.5 billion (€2.1bn) to reach $43.3 billion by 2034. “The Government and Public Safety segment is projected to be the most lucrative segment during the analysis […]
The Coalition for Innovative Media Measurement (CIMM) and TVB have released a new study, authored by Patti Cohen, that examines how local viewing is measured across television, mobile devices, browsers, streaming platforms, and out-of-home environments in the US. The study identifies critical data gaps in current syndicated local measurement systems and assesses how these limitations […]
After a period of stagnation, the European TV market is experiencing a robust recovery, driven by a profound digital transformation. A report from Rome-based ITMedia Consulting indicates an overall market growth of 3.7 per cent in 2024 compared to the previous year. Even when factoring in inflation, real growth remains positive – the first time […]
A study measuring the linkages between Internet Protocol (IP) addresses to US households and individual email addresses reveals a number of costly inaccuracies. The research demonstrates that IP addresses are not always reliable as a stable identifier for digital targeting and measurement, calling for industry-wide collaboration to improve the fidelity of marketing signals that the […]
The number of jobs in Wales supported by S4C, the Welsh-language public service broadcaster, has grown to more than 2,500 – an increase of over 370 jobs since the last research report in 2022/23. S4C contributed £150.3 million (€170.7m) to the Welsh economy during 2024/25, despite a real-terms decrease in licence fee funding compared to […]
According to Parks Associates data, 91 per cent of US internet households subscribe to at least one streaming video service, while traditional pay-TV has declined to 41 per cent of households. With consumers averaging nearly six video subscriptions and spending approximately $109 per month, the video services market now represents a $147 billion (€127.9bn) annual […]
Wi-Fi connectivity is a consumer expectation throughout the travel industry. From airports and hotels to airplanes and trains, Ookla has examined all of these just this year alone. Now Ookla has walked the gangway to the cruise ship industry to see what type of connectivity is offered on the seas. Data from Ookla’s Speedtest Intelligence, […]
The global retail media market retains significant momentum, with ad investment projected to surpass $200 billion (€173.8bn) by 2027, reports WARC Media. However, underlying this growth is an evolving industry. As brands consolidate their ad spend across fewer retail media networks and sponsored search growth slows, retailers must reinvent themselves as ‘full-funnel’ platforms offering granular display and off-site solutions, whilst preparing for the impacts of agentic […]
Amid a wave of high-profile cyberattacks, technology and SaaS companies have been named among the best in the UK for cyber policies – but the worst for operational resilience, according to research. The Cyber Culture Clash Report, by compliance training provider Skillcast, analysed the gap between written cybersecurity policies and real-world practice in the largest […]
A UK Government-commissioned report suggests a lack of information, understanding and support is preventing young people from working in creative sectors including film and TV, music, visual arts, advertising and video games. The research reveals that although nearly one in three (31 per cent) of young people aged 11-18 years old express an interest in […]