Research shows that while social media remained a core channel for advertisers in terms of ROI, investment declined as platform fragmentation, creative demands and regulatory uncertainty created real challenges for marketers.  The 2026 Marketing Investment Framework & Decision Guide from Keen Decision Systems, a next-generation marketing mix SaaS company, analysed data from over 400 brands and […]

Southeast Asia’s premium VoD market delivered a strong acceleration in 2025, with subscriber growth rebounding sharply, connected TV (CTV) emerging as a material driver of engagement, and local content reaching a new inflection point across the region, according to Media Partners Asia (MPA) and its proprietary measurement platform AMPD. Premium VoD subscriptions across Southeast Asia […]

Despite the rise of streaming, YouTube and social media, traditional TV viewership in Italy dropped only slightly in 2025 compared to the previous year. Data from the 2025 Italian Television Yearbook reveals that the average daily audience reached 8.73 million viewers (down 1.2 per cent), while the prime-time audience stood at 19.6 million (a 1.4 […]

The final quarter of 2025 revealed a divergence in performance across Big Tech platforms, with Amazon emerging as the clear outperformer against expectations while YouTube fell notably short, according to analysis from WARC Media. WARC Media’s Earnings Debrief is a new quarterly series that reviews the financial releases of Big Tech and compares their ad […]

Research from Ampere Analysis shows that scripted TV commissioning in North America continued its recovery in 2025, with total commissions up 3 per cent year-on-year — marking the second consecutive year of growth. First-run scripted commissions grew even faster, rising 7 per cent year-on-year, underlining renewed momentum in the region as international commissioning volumes declined […]

Research from Futuresource Consulting reveals that home studio content creation is maintaining its mainstream behaviour, shaping demand across audio and production technology markets. The firm estimates the home studio market captured 55.3 per cent of total studio and broadcast revenues in 2025, reflecting a structural shift rather than a temporary pandemic distortion. Based on a […]

Official statistics from the British Film Institute (BFI) show inward investment film and high-end TV (HETV) titles contributing £5.8 billion (€6.6bn) to the UK economy in 2025, fuelled by Hollywood productions. The 2025 inward investment production statistics, up from £5 billion in 2024, which BFI said demonstrates “the inherent strength, stability and longer-term sustainability of […]

Ad-supported television represented 74.2 per cent of overall TV viewing across the US 2025, according to Nielsen’s newly released Q4 Ad Supported Gauge. This percentage marked the highest the medium hit throughout all of 2025. Compared to Q3 2025, ad supported viewing was also up 9 per cent, outpacing the 7 per cent increase in total […]

The Society of Audiovisual Authors (SAA) has published its first annual Flash Report on the European audiovisual market. The report reveals that audiovisual authors’ royalties collected by SAA members amount to just 0.53 per cent of a sector worth €141 billion, while non-European players capture 89 per cent of streaming and video sharing platforms (VSPs) […]

Research from Ampere Analysis reveals that streaming platforms will spend $14.2 billion (€11.9bn) on sports rights in 2026, an increase of 7 per cent on the $13.2 billion spent in 2025. Prime Video is set to become the largest streaming investor in sports rights globally, overtaking DAZN for the first time, forecasts Ampere Analysis. Further […]