Report: Connectivity driving media consumption in Africa
PwC has released its Africa Entertainment and Media Outlook—Perspectives Report 2025–2029. The outlook provides detailed insights into how technological advancements, consumer behaviour shifts, and market dynamics are driving growth and transformation across Africa’s entertainment and media (E&M) sector. Outperforming global averages, South Africa, Kenya and Nigeria lead the continent’s growth, with Nigeria showing particularly strong […]










