Advanced Television

Markets

Forecast: Fibre growth to sustain Japan’s fixed services revenue

Japan’s fixed communication services revenue is set to remain largely stable between 2025 and 2030 as steady expansion in fibre broadband offsets the continued decline of traditional voice services. The shift underscores a structural transition in the country’s telecom market, where operators are prioritising high-speed connectivity and bundled offerings to defend revenue growth in an […]

March 13, 2026

Nielsen: Advertising should treat linear, streaming, FAST as one ecosystem

Nielsen, the specialist audience measurement, data and marketing intelligence, has released The 2026 Upfront Planning Guide, which takes an in-depth look at ad supported TV viewership trends across key audience demographics and in sports. Nielsen has compiled the series to give advertisers and agencies the insights and applicable takeaways they need ahead of this year’s […]

March 12, 2026

Research: US giants dominate European streaming

The European streaming market is under global pressure, reports Mediaivision. The shift in viewing has been dramatic: across the analysed markets, US services now capture around 75 per cent of all online viewing. “What strikes me is how consistent the picture is across Europe. Regardless of market, US platforms hold a majority of online consumption. […]

March 12, 2026

Report: Satellite connectivity enters Post Capacity Era

Novaspace’s Capacity Pricing Trends, 8th Edition finds the satellite connectivity market has entered a Post‑Capacity Era, where bandwidth is no longer the basis of differentiation. Starlink’s vertical integration and cost compression are accelerating this shift, resetting competitive expectations across the sector. “The market has moved beyond capacity as a differentiator. As supply expands and economics converge, the real […]

March 12, 2026

Forecast: Broadband access equipment return to growth in 2026

According to a report from Dell’Oro Group, a source for market information about the telco, security, networks and data centre industries, total global revenue for the Broadband Access equipment market increased to $4.8 billion (€4.1bn) in Q4 2025, up 7 per cent QoQ and 2 per cent YoY. Though the spending acceleration in the quarter […]

March 12, 2026

Report: AI key driving force for TMT deal activity in 2025

Artificial intelligence (AI) has become the central force reshaping mergers and acquisitions in the technology, media, and telecom (TMT) sector. Global deal value surged 76 per cent in 2025 to $903 billion (€781.5bn), with AI-related transactions alone reaching $117 billion. What was once a speculative technology is now driving investment decisions, partnerships, and acquisitions in […]

March 12, 2026

Report: D2C becoming essential for ambitious live-service games

Xsolla, the video game commerce company, has released the latest edition of The Xsolla Report. This edition provides insights from working with thousands of studios to map out where the industry’s biggest opportunities are emerging. The gaming industry remains vibrant, and the playbook for success is changing. Studios that are adapting their commercial strategies, embracing […]

March 12, 2026

Data: Women’s football sponsorship sees growth across Europe

Ampere’s latest sponsorship data shows that the number of women’s-only sponsorship deals across Europe’s top domestic leagues has increased by 53 per cent since the 2022/23 season, reaching 181 deals. Growth has been recorded in every major European league except France’s Première Ligue, signalling a broad-based shift in brand appetite. Key findings: The highest growth […]

March 9, 2026

Research: Wi-Fi quality gaps drive churn risk for US ISPs

Research from Parks Associates and TechSee presented at Enterprise Connect shows that as broadband competition expands across fibre, 5G fixed wireless, and next-generation satellite services, providers in the US are increasingly winning or losing customers based on the quality of the in-home Wi-Fi experience. The firm’s white paper, Seeing the Unseen: Delivering Connectivity with Confidence, […]

March 9, 2026

Research: 85% of European viewers use streaming ad tiers

FreeWheel, a Comcast company and technology platform for the video advertising industry, has released findings from its Voice of the Viewer study.  The research reveals that viewers across Europe have bought into streaming TV, with many now using it as their primary TV format. More than eight in 10 (83 per cent) say they are satisfied […]

March 4, 2026