Streaming platforms in Spain have surpassed traditional television operators in revenue for the first time, according to to the Entertainment and Media Outlook 2025–2029 report by Price Waterhouse Cooper (PwC), cited by Dircom. Advertising has played a pivotal role in driving the shift In 2025, streaming services such as Prime Video, Disney+ and Netflix generated […]
Netflix has entered a new ad-funded era. Subscription fees still provide the bulk of its revenue with ad revenue accounting for just 3 per cent of its total full-year earnings, but the streaming platform’s ad tier has evolved from experimental offerings to a primary engine for platform growth. According to WARC forecasts, the company is […]
Connect Europe has unveiled its 2026 State of Digital Communications report, with research conducted by Analysys Mason. The report highlights a growing contradiction at the heart of Europe’s digital economy. Europe’s digital communications ecosystem now represents 5 per cent of EU GDP, underpinning competitiveness, security and technological sovereignty – yet total telecom investment, while still […]
More than half of Portugal’s adult population (53.3 per cent, or 4.6 million people over 15 years of age) watched content via streaming services between September and December 2025. This represents a new national record and a 1.2 per cent increase from the previous year, an addition of 107,000 users. The study, conducted by Marktest’s […]
In November 2025, Spotify launched audiobooks included in its premium subscriptions in Sweden. The launch has contributed to an 80 per cent increase in household penetration for audiobooks, corresponding to approximately 1 million households. In total, more than half of Swedish households now have access to audiobooks through a subscription reports Mediavision. “By including audiobooks […]
Japan’s premium VoD sector reached a significant milestone in 2025, expanding 15 per cent year-on-year to reach $7.2 billion (€6.07bn) in total revenue. The market is increasingly defined by layered monetisation strategies, including the expansion of ad-supported tiers and a strategic shift toward deeper local content, live events and sports, according to the Japan Online […]
Research shows that while social media remained a core channel for advertisers in terms of ROI, investment declined as platform fragmentation, creative demands and regulatory uncertainty created real challenges for marketers. The 2026 Marketing Investment Framework & Decision Guide from Keen Decision Systems, a next-generation marketing mix SaaS company, analysed data from over 400 brands and […]
Southeast Asia’s premium VoD market delivered a strong acceleration in 2025, with subscriber growth rebounding sharply, connected TV (CTV) emerging as a material driver of engagement, and local content reaching a new inflection point across the region, according to Media Partners Asia (MPA) and its proprietary measurement platform AMPD. Premium VoD subscriptions across Southeast Asia […]
Despite the rise of streaming, YouTube and social media, traditional TV viewership in Italy dropped only slightly in 2025 compared to the previous year. Data from the 2025 Italian Television Yearbook reveals that the average daily audience reached 8.73 million viewers (down 1.2 per cent), while the prime-time audience stood at 19.6 million (a 1.4 […]
The final quarter of 2025 revealed a divergence in performance across Big Tech platforms, with Amazon emerging as the clear outperformer against expectations while YouTube fell notably short, according to analysis from WARC Media. WARC Media’s Earnings Debrief is a new quarterly series that reviews the financial releases of Big Tech and compares their ad […]