LG Ad Solutions has published its research report, The Big Shift 2025: UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that the TV is no longer just a screen for passive viewing – it’s becoming the central interface for everything from content discovery to shopping and […]

Everyone TV has announced three new partners for its free streaming platform, Freely, as well as unveiling new features coming to the platform later this May. Freely, the free streaming platform built into next-generation smart TVs, continues to expand its reach announcing partnerships with additional smart TV manufacturers and operating systems. Following a deal with […]

Netflix plans an overhaul of its homepage as it pushes into new areas like games and live events. The stremaing company says that the new homepage will roll out to users in the “next few weeks and months”, depending on location. Netflix is partnering with OpenAI on a generative AI search tool that will allow […]

At a time when streaming leaders are navigating economic pressures, shifting ad markets, and heightened cybersecurity risks, a report sheds light on how the industry’s decision-makers are prioritising growth, resilience and efficiency in 2025. Launched by the team behind OTT Question Time Live, the inaugural OTT Leaders’ Sentiment Survey Report captures the views of senior […]

Netflix may have won the streaming wars, but the TV Operating System (OS) battle remains, suggests a study from Hub Entertainment Research. Hub’s annual Connected Home report confirms the ever-expanding influence of connected TVs in home entertainment. Viewers, however, face distinct entertainment experiences depending on which brand of connected TV set they use. Findings from […]

Intelsat, the integrated satellite and terrestrial network, has introduced audience measurement capabilities to its VideoNow electronic programme guide (EPG), a significant step toward ad-monetisation in the DTH FTA satellite video market. VideoNow, available on Intelsat’s Galaxy 19 platform, has long provided viewers with a way to find and access FTANow, with its expansion into the […]

SKY+ and DGO, the streaming and live TV platforms of DirecTV Latin America and SKY Brasil, have now incorporated the Artificial Intelligence (AI) tools of Mediagenix and Spideo, which will allow them to provide personalised recommendations for content and live TV. Mediagenix, a specialist in software solutions for content strategy, value management and programming, announced […]

RTL AdAlliance has revealed the fourth edition of its annual study – TheNew Life of the Living Room. In the quantitative research, RTL Group’s international sales house separates signal from noise in the fast-changing video content and advertising landscape, providing valuable insight into evolving viewing habits across 14 European markets and the US. The research […]

According to Ampere’s Consumer data, more viewers than ever now trust the personalised suggestions offered by streaming platforms rather than the traditional favourite – recommendations from friends and family. Among global Internet users, 26 per cent now rely on streamers’ algorithm picks to decide what TV and film to watch, versus 23 per cent who […]

Mediagenix, a specialist in smart content solutions, has announced the integration of Spideo’s recommendation capabilities into its Scheduling Automation solution. Mediagenix acquired Spideo in September 2024 and this integration aims to revolutionise channel creation for broadcasters, sports media companies and cable networks by enabling faster, smarter, and more efficient scheduling processes, all while maximising content […]