Ad spending in the UK is predicted to grow 5.5 per cent in 2026, according to ad spend provider Guideline. Q1 spending is expected to grow 6 per cent, with the Olympics and an improving economy helping to boost spending. The Olympics and World Cup will also help offset linear declines, with linear contracting just 2.6 […]

Despite strong growth in ad-supported streaming, the Finnish streaming market declines in the autumn of 2025, reports Mediavision. Total paid subscriptions decline by 2 per cent year-over-year, driven mainly by a ten per cent drop in fully paid, ad-free subscriptions. Ad-supported subscriptions grew by 18 per cent over the same period, but this shift in […]

Research from Ampere Analysis shows that nearly one-third of US streaming sign-ups occur between November and January, but long-term customer retention hinges on deal structure and perceived value, not promotions alone. Black Friday – the major shopping day after Thanksgiving in the US – is a significant driver of the festive spike, with eight of […]

The global wireless industry continued its rapid expansion in the third quarter of 2025, with global 5G connections reaching 2.8 billion worldwide, according to data from Omdia and trade body 5G Americas. North America remains one of the world’s most technologically advanced 5G markets, achieving exceptionally high adoption levels driven by strong consumer uptake and […]

The total telco services revenue in Indonesia is expected to increase at a compound annual growth rate (CAGR) of 3.7 per cent during 2024-2029, led by rising mobile data usage and accelerating fibre adoption. The shift from traditional voice to data-centric consumption underscores operators’ push toward higher-value 5G and FTTH services, signaling a competitive phase […]

Mobile services revenue in the United Arab Emirates (UAE) is set for a steady compound annual growth rate (CAGR) of 4 per cent over 2025-2030, as surging demand for high-volume data plans and widespread 5G adoption reshape the market’s growth dynamics. This shift, from declining voice revenues to rapidly rising data usage, signals a decisive […]

At the NEM Zagreb conference, María Rúa Aguete, Head of Media and Entertainment at Omdia, unveiled insights that signal a historic transformation in the US pay-TV market. According to Omdia’s latest forecasts, YouTube TV is on track to surpass Charter and Comcast to become the largest pay-TV operator in the US by 2027. Presenting on […]

AppsFlyer has released its annual analysis of mobile app trends, revealing how AI shaped both consumer behaviour and marketing strategy in 2025. GenAI adoption accelerated across the app ecosystem, with installs up 16 per cent and category spend reaching $824 million (€707.9m) across iOS and Android. GenAI apps ranked among the fastest-growing categories of the […]

A study from WARC has found that global advertising spend is now on course to close out 2025 with growth of 8.9 per cent to $1.19 trillion (€1.6tn), an upgrade of 1.5 percentage points (pp) from WARC’s September forecast due to strong results from Big Tech platforms and a muted impact on global trade from […]

A report from Omnisperience, titled Telecoms Customer 2035, dismantles three decades of failed orthodoxy in the telecoms industry. According to the report, hundreds of billions spent on 5G, full fibre, cloud and generative AI have delivered flat revenues, stubbornly high churn, and customers who switch the moment a cheaper deal appears. The real crisis isn’t […]