Equativ, Titan OS launch CTV home screen video ads
May 26, 2026
Equativ, the independent media platform, has announced the expansion of its partnership with Titan OS to introduce programmatic connected TV (CTV) home screen video advertising solution across Europe and Latin America. The new offering enables advertisers to access home screen video inventory programmatically through Equativ’s end-to-end curation platform Maestro by Equativ.
Building on the strategic partnership established between Equativ and Titan OS in 2025, the launch makes home screen ads available programmatically at scale for the first time. The new format gives brands the opportunity to engage audiences before content consumption begins, within an uncluttered viewing environment. Through the integration, advertisers can combine high-impact home screen placements with Titan OS’ first-party audience data to deliver more relevant, measurable, and immersive campaigns.
“CTV’s most valuable real estate has always been the home screen – our ad server now enables us to unlock programmatic access to this space at scale,” commented James Grant, SVP, Product Marketing, CTV, Addressability and AI at Equativ. “Through this partnership, we’re fundamentally redefining how brands show up in the living room, giving advertisers greater opportunities to reach audiences in premium streaming environments.”
“Opening the CTV home screen to programmatic demand creates a significant new monetisation opportunity for Titan OS and our OEM partners,” added James Collins, CRO at Titan OS. “Through our partnership with Equativ, we’re enabling brands to access premium, high-attention inventory at scale while creating sustainable, incremental revenue streams across the connected TV ecosystem.”
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