Roku has announced Roku Curate, a new solution that gives advertisers access to data and ad inventory all in one package. Roku Curate aims to simplify audience activation and enables better campaign effectiveness, allowing brands to work directly with Roku to drive business outcomes. Roku Curate combines proprietary Roku insights – how audiences engage with […]
Integral Ad Science (IAS) has announced IAS Total TV, a new suite of Connected TV (CTV) solutions designed specifically to bring ‘linear-like’ transparency to streaming TV. IAS Total TV can provide marketers with genre, rating, language, show and programme-level data in aggregate from Disney, NBCUniversal, Paramount and Prime Video, in addition to multiple opted-in publishers […]
TriCoast Media, a content-first adtech company, has announced the expansion of its unified SSP, DSP designed to compress the CTV supply chain and reduce inefficiencies. To meet rising demand, the company is expanding both its sales team and content library. Born from TriCoast Entertainment—a global distributor with more than 5,000 film and television titles—TriCoast Media […]
xpln.ai, the next-generation attention intelligence platform, and TVision, the company measuring second-by-second TV and CTV viewer attention and engagement, have announced a strategic partnership that transforms granular, panel-based CTV attention data into scalable, predictive models advertisers can apply consistently across connected TV (CTV) environments worldwide. As advertisers look for more reliable ways to evaluate media […]
Amagi, a specialist in SaaS technology for broadcast and connected TV (CTV), has announced a strategic partnership and official reseller agreement with ADAMS, a unit of Ole Interactive Group (part of the Ole Communications group), to drive and lead the comprehensive digital transformation of television channels, sports leagues and content owners across Latin America. As […]
The Coalition for Innovative Media Measurement (CIMM) has released a new paper defining a structural shift in how identity operates across the US TV and CTV marketplace – from a tactical capability to core market infrastructure. As converged viewing accelerates and advertising workflows evolve, the paper sets out the critical role that identity now plays, […]
Moloco, a player in AI advertising, has announced the launch of Moloco Ads for Performance CTV. Powered by the same AI that has made Moloco a leader in mobile performance advertising, the launch opens an entirely new frontier for app marketers looking to drive downloads and engagement: the living room, where consumer attention is massive […]
StackAdapt, the AI advertising and orchestration platform, has announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV campaigns during live sports moments. The new workflow introduces a centralised planning hub, a dedicated campaign subtype, and enhanced pacing and frequency controls tailored for the short, high-demand event […]
Everyone TV has unveiled Freely Spotlight Channels, an initiative that aims to increase monetisation opportunities for connected TV operating system (CTV OS) partners via the Freely TV Guide. Freely Spotlight Channels will be available on channel 31 and channels 90–99, with channel placement offered to CTV OS partners on Freely-enabled devices. V (formerly VIDAA), the company behind the VIDAA OS smart TV operating […]
The FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The latest edition of the VMR explores video advertising trends for H2 2025 and includes findings that build on the insights revealed in the previous VMR (H1 2025) in both the US […]