The FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The latest edition of the VMR explores video advertising trends for H2 2025 and includes findings that build on the insights revealed in the previous VMR (H1 2025) in both the US […]
AdImpact, an advertising intelligence and analytics firm, has released its inaugural local CTV ad trends report. The report analysed over 51,1000 local CTV advertisers across 210 US television markets throughout 2025. Market Impressions Markets outside of the top 50 delivered a 52.5 per cent share of local CTV impressions, while accounting for 33 per cent […]
Keynes, the performance advertising platform for CTV, has announced a $40 million (€34.5m) minority investment from Volition Capital, a Boston-based growth equity firm. Keynes says the investment “will ensure consistency in leadership and corporate strategy as Keynes expands through technology innovation, enhanced data and measurement capabilities, and strategic hiring to meet growing advertiser demand for […]
Streaming has officially surpassed traditional television viewing in the US. But while consumer behavior has rapidly evolved, advertising creative on connected TV (CTV) has largely stayed the same. An ndustry report released by TripleLift finds that 49 per cent of CTV advertising still relies on traditional placements, with most campaigns built around 15- and 30-second […]
Sky Media, the advertising arm of Sky, has announced a step forward in its programmatic strategy, enabling advertisers to access VoD inventory via Google Display & Video 360 (DV360). Following a successful pilot, Sky Media will offer programmatic access to broadcast quality VoD across its own platforms and channels, as well as inventory from its broad […]
Samsung Ads, the advanced advertising division of Samsung Electronics, has announced the expansion of its interactive advertising suite, Creative Canvas, with the launch of Product Carousel — a new format designed to help brands showcase multiple products, features, or offers within a single, immersive CTV ad experience. The first TV OEM to engineer an advertising […]
Investment in Connected TV (CTV) advertising in Spain surged by 48.4 per cent in 2025, exceeding €174 million, according to the latest Digital Media Advertising Investment Study by IAB Spain 2026. The sharp increase positions CTV as the fastest-growing segment within the country’s digital advertising market. The data confirms a broader transformation in viewing habits […]
SeenThis, the video advertising partner transforming how brands distribute video across the open web, has partnered with Vudoo, the global commerce-enabled advertising technology company. The partnership empowers agencies, brands and publishers to activate Vudoo’s commerce-enabled ad formats through SeenThis’ video distribution and delivery solution, with minimal disruption to existing workflows. SeenThis helps brands distribute premium […]
Rakuten TV Enterprise has announced the launch of LIVE, a new European event series bringing together senior leaders from across the Connected TV (CTV) and streaming industry. The inaugural edition will be held at the Hotel Mandarin Oriental Ritz in Madrid, Spain on March 17th. The first event will convene more than 150 senior executives […]
Bryan Curb, EVP and GM, educational/informational (E/I) programming of Hearst Media Production Group (HMPG), has been promoted to HMPG president. The appointment, effective July 1st, was announced by Michael J. Hayes, president of HMPG parent Hearst Television. Curb succeeds Frank Biancuzzo, who is retiring at mid-year. HMPG, a business unit of Hearst Television, is an independent […]