Fragmentation in Connected TV viewing is not a passing trend – it is the new norm according to Samsung Ads’ annual Behind the Screens report. Audiences are no longer experiencing CTV as a collection of separate services, but as a single, continuous viewing experience across numerous apps – all radiating out from the CTV home […]
As the entertainment landscape shifts and viewing habits fragment, the Smart TV Home Screen is becoming a powerful driver of UK entertainment choices, influencing how viewers engage with films both in cinemas and at home. According to research from LG Ad Solutions, the Home Screen is not only where audiences discover what to watch – […]
FreeWheel, a Comcast company and technology platform for the streaming advertising ecosystem, and Outernet, the cultural attraction in London, have announced a partnership to deliver CTV out-of-home advertising campaigns across Outernet’s screens and physical spaces. This collaboration will provide brands with new ways to reach audiences at Outernet through a unique and engaging environment. Outernet […]
Keynes, the performance CTV technology company, has announced the launch of Kortex, a new AI-powered planning, buying, and measurement platform for CTV. Kortex harmonises fragmented marketing data to generate recommendations, optimise cross-channel performance, and drive business outcomes for brands across non-clickable media. Built on top of Keynes’ proprietary data lake, Kortex unifies data from multiple […]
Viamedia.ai, the ad tech compan, is accelerating growth following the successful integration of LocalFactor’s teams and technology. Since completing the acquisition in March 2025, the company has launched a new AI-powered advertising platform, enhanced its Geo-Graph solution, expanded its partner network, and earned multiple industry awards – reflecting continued momentum in building a more unified […]
Sabio, the CTV-first advertising technology and data company, has announced the launch of its Household Graph within the UK. This scaled solution seeks to enhance the opportunity for targeting, activation and measurement of addressable TV within the UK streaming market. Sabio’s proprietary Household Graph provides advertisers with a view of the streaming landscape. Mapping anonymised […]
Equativ, the independent media platform, has announced the expansion of its partnership with Titan OS to introduce programmatic connected TV (CTV) home screen video advertising solution across Europe and Latin America. The new offering enables advertisers to access home screen video inventory programmatically through Equativ’s end-to-end curation platform Maestro by Equativ. Building on the strategic […]
The Coalition for Innovative Media Measurement (CIMM) has released findings from its paper, Quality Matters: Navigating Quality in Media Buying and Measurement, advancing the thesis that Media Quality (MQ) signals – the non-user-specific attributes of an ad placement such as attention and situational context – are becoming a critical link for valuing media in an […]
The global fight to “own the living room” is entering a new phase as Google, Amazon and Netflix are projected to control 50 per cent of the global connected TV advertising market by 2030, according to forecasts presented by Omdia at RetailX in London. The findings highlight how the centre of power in television is […]
Gracenote, the content intelligence business unit of Nielsen, has released a report titled TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content Intelligence in the CTV Era. The findings reveal that 86 per cent of US media planners would move more linear budget to CTV if show-level targeting and reporting were available. […]