As the result of a double tax reduction (66 per cent), video sharing platforms collectively pay just over €30 million in taxes to France’s creation funding public body CNC, compared to around €160 million for paid or free video services, and just under €250 million for television channels. “They contribute only one third of their […]
Amazon Ads and LinkedIn have announced that advertisers in the US can now reach professional audiences with LinkedIn’s Connected TV (CTV) Ads through Amazon DSP. The solution brings LinkedIn’s first-party audience signals from more than 1 billion members – including job title, industry and seniority – to streaming TV inventory through Microsoft Monetize. Through deal-based […]
Teads, the omnichannel outcomes platform, has announced the expansion of its partnership with Lumen Research, the global attention technology company, to introduce attention measurement across its CTV offering. Following years of success in digital environments, Teads is bridging the media measurement gap by scaling its partnership with Lumen into the CTV space and building on […]
Koddi, the commerce media platform for enterprises, has announced a strategic partnership with Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, that brings TV advertising to Koddi’s platform for the first time. The partnership enables advertisers to plan, activate, and measure TV and commerce media campaigns from a single […]
Online media company Brut, now owned by the CMA Media (the media branch of conglomerate CMA CGM), has launched a new, dedicated channel in France. Based on “authentic and engaging stories through reports, documentaries and interviews”, the Brut Channel is now available via French telcos and CTV services including Orange, Bouygues Telecom, Molotov, TCL and […]
JWX, the technology company connecting premium content, engaged consumers, and the advertisers who reach them, has announced a partnership with StackAdapt, the leading AI advertising and orchestration platform. The collaboration makes JWX video inventory and unique consumer and content signals available within the StackAdapt platform, giving advertisers streamlined access to premium video supply and targeting […]
Roku has announced Roku Curate, a new solution that gives advertisers access to data and ad inventory all in one package. Roku Curate aims to simplify audience activation and enables better campaign effectiveness, allowing brands to work directly with Roku to drive business outcomes. Roku Curate combines proprietary Roku insights – how audiences engage with […]
Integral Ad Science (IAS) has announced IAS Total TV, a new suite of Connected TV (CTV) solutions designed specifically to bring ‘linear-like’ transparency to streaming TV. IAS Total TV can provide marketers with genre, rating, language, show and programme-level data in aggregate from Disney, NBCUniversal, Paramount and Prime Video, in addition to multiple opted-in publishers […]
TriCoast Media, a content-first adtech company, has announced the expansion of its unified SSP, DSP designed to compress the CTV supply chain and reduce inefficiencies. To meet rising demand, the company is expanding both its sales team and content library. Born from TriCoast Entertainment—a global distributor with more than 5,000 film and television titles—TriCoast Media […]
xpln.ai, the next-generation attention intelligence platform, and TVision, the company measuring second-by-second TV and CTV viewer attention and engagement, have announced a strategic partnership that transforms granular, panel-based CTV attention data into scalable, predictive models advertisers can apply consistently across connected TV (CTV) environments worldwide. As advertisers look for more reliable ways to evaluate media […]